ONLINE CHANNEL TN LIVE EXPANDS BROADCASTING, HAS ITS OWN EPG

2. 4. 2025 | 2 min read TN Live will be expanded on the TN.cz website, TV Nova has received approval from the Broadcasting Council to increase the number of broadcasting hours.

PRIMA’S APRIL CAMPAIGN REVEALS THE LAUNCH OF THE PARŤÁK NA BATERKY SERIES

2. 4. 2025 | 2 min read Introducing Lukáš Příkazký as the first humanoid in TV Prima's team, the media group has launched a campaign for the new TV series Parťák na baterky.

CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

31. 3. 2025 | 3 min read Young people are more often guided in their purchases by advertising on social networks, while the older generation prefers TV spots and leaflets. This is according to a new wave of research on Czechs and advertising.

PETR HATLAPATKA: CTV ADVERTISING IS GROWING IN REACH AND PRICE

31. 3. 2025 | 10 min read Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising.

PRIMA CREATES ITS OWN CREATIVE DIVISION, REPLACES STUDIO DEPARTMENT

31. 3. 2025 | 3 min read The creation of an in-house creative division within the Prima Group's marketing team is expected to bring financial and time savings and reflect the transformation of the formerly television group into a comprehensive media house. The cooperation with Studio Department is coming to an end.

PRIMA TODAY INCLUDES NEW EPISODES OF HOŘKÝ SVĚT AND JAKUB AND SARA

30. 3. 2025 | 2 min read Prima is changing its primetime schedule from Sunday 30 March. It will feature two new programmes.

PRIMA COOL WILL ADD SERIES AND INTRODUCE FAMILY MOVIES

28. 3. 2025 | 2 min read Young men's TV station Prima Cool will adjust its programming schedule from April. It will add another sitcom and reserve Saturday nights for family films.

THE PRESENTER OF THE CZECH NAKED ATTRACTION WILL BE MONIKA TIMKOVÁ

27. 3. 2025 | 2 min read Óčko station has officially introduced the name of the presenter of the domestic version of the dating reality show Naked Attraction.

E-POJISTENI.CZ COMPARISON ENGINE HAD A TV CAMPAIGN CREATED BY AI

27. 3. 2025 | 2 min read Artificial Intelligence tools have created the individual images of the new TV ad for the comparator ePojisteni.cz.

CZECH TELECOMMUNICATIONS AUTHORITY PROTECTS THE POSITION OF TERRESTRIAL TV AGAINST MOBILE NETWORKS

26. 3. 2025 | 5 min read The Czech Telecommunications Authority aims to preserve and protect digital terrestrial television (DTT) as a key medium for Czech households. Details of the implementation were published in three pages of the March Monthly Monitoring Report.

RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME

25. 3. 2025 | 2 min read ResSolution Group had a mobile media measurement solution tested. It can be used for in-home and out-of-home metering. It did so in connection with an ATO tender for out-of-home viewership measurement.

ADC AWARDS REPORTS 270 ENTRIES, PUBLISHES GALLERY

24. 3. 2025 | 2 min read The ADC Czech Creative Awards has received a total of 270 entries this year. The entries can now be viewed in the gallery.

YOUNG LIONS: MOST PRIZES GO TO YOUNG PEOPLE FROM DENTS, WMC GREY AND ZARAGUZA

24. 3. 2025 | 6 min read The seventeenth edition of the Young Lions development competition for young industry professionals has given out its prizes.

ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV

20. 3. 2025 | 2 min read The Association of Commercial Television (AKTV) has entered into a new settlement agreement with the services Přehraj.to and Datoid. The operators of these services have agreed to work with ACPV members to prevent the illegal sharing of protected works.

DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

19. 3. 2025 | 7 min read For many brands, branding is all about a bigger logo and name, but that’s not enough, says Arnad Debia, Global Creative Development Director at Ipsos.

LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS

18. 3. 2025 | 3 min read The Dove and Czech Philharmonic advertisements scored the highest among Czech consumers last year, but Fio banka, Benu and ČAP also scored, according to an Ipsos analysis.

TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

17. 3. 2025 | 15 min read Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski.

PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY

17. 3. 2025 | 2 min read Television Prima will offer several new shows in April prime time.