NOVA SPORT AND LIVESPORT TEAM UP TO SHARE SPORTS VIDEO CONTENT

14. 3. 2025 | 2 min read Partnership to bring direct sharing of video highlights from major football and MMA matches to the Livesport website and mobile app

RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ

13. 3. 2025 | 3 min read In the last few days and weeks, the most successful series were those that viewers already know well. On the other hand, the weekend viewership of the Český lev fell slightly.

TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN

12. 3. 2025 | 5 min read TV Nova will continue in the autumn television season with one title scheduled for Tuesday and Thursday prime time.

PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

12. 3. 2025 | 1 min read The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs.

IT WILL TAKE THREE MONTHS TO TRANSFER ALL O2 TV CUSTOMERS TO ONEPLAY

11. 3. 2025 | 2 min read Operator will gradually convert customers to the new service, which was created by merging with Nova's streaming video platform Voyo.

TV SALES UP SIX PERCENT LAST YEAR, DEMAND DRIVEN BY STREAMING

11. 3. 2025 | 3 min read Television continues to maintain its firm place in Czech households. According to market data, TV sales rose 6% year-on-year to 606,000 units last year. A key driver of the TV market is the boom in streaming platforms, which is accelerating the need to replace outdated TVs with new smart TVs with internet connectivity.

ONEPLAY IS STARTING. WHAT’S GOING TO HAPPEN? AND IS IT BETTER TO CANCEL VOYO OR O2 TV?

10. 3. 2025 | 7 min read From Monday 10 March, a new service called Oneplay is launching, merging O2 TV and Voyo. We summarise what it will mean for subscribers to these services.

INTERNATIONAL WOMEN’S DAY: CAMPAIGNERS CALL FOR FASTER PROGRESS

9. 3. 2025 | 4 min read Brands and organisations are using the celebration of International Women's Day to draw attention to the problems women still face. Action is needed, they say.

CZECH LION: BEST FILM OF THE WAVE, MARKOVIC METHOD SERIES: HOJER

9. 3. 2025 | 2 min read A total of 29 titles competed for the awards, which are given by the Czech Film and Television Academy (ČFTA) in the final voting.

THE END OF SATELLITE TV IN THE CZECH REPUBLIC? SO FAR ONLY A SEEMING

7. 3. 2025 | 5 min read As of the beginning of 2025, the fifth Czech station will leave the distribution via Astra satellite in the Czech Republic. For the uninitiated, it may look like the era of this platform is coming to an end in the region.

ONEPLAY FEATURES HES, ČECH AND OTHERS FROM VOYO AND O2 IN THE CAMPAIGN

7. 3. 2025 | 3 min read The campaign features an elevator that takes viewers through the different floors of Oneplay's entertainment and sports worlds.

FOUR CHANNELS ONEPLAY SPORT WILL START BROADCASTING. WHERE WILL FOOTBALL, HOCKEY AND OTHER SPORTS BE?

6. 3. 2025 | 5 min read The O2 TV Sport channels are becoming Oneplay Sport stations. Where will the Chance League, MOL Cup or Tipsport extraliga be broadcast from Monday?

SEE HOW THE FILMING OF THE ONEPLAY CAMPAIGN – A JOINT PLATFORM OF TV NOVA AND O2

6. 3. 2025 | 5 min read TV Nova and O2 launch Oneplay - a service combining TV and streaming. The campaign, symbolizing a journey into endless entertainment, started on 25 February with a press conference and the first spot. It will run a total of four spots and appear on TV, print, radio, online and outdoor.

ČT RETAINED THE LEAD IN FEBRUARY, NOVA CONTINUES TO GROW. IT HAS THE BEST RESULTS ALSO IN PRIME-TIME

5. 3. 2025 | 3 min read Czech Television channels had the highest share in the universal 15+ group in February. However, the Nova group, which has the most airtime and also the share in younger audience groups, is growing the most.

THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

3. 3. 2025 | 5 min read There are several ways to get viewers' attention with your creative without having to invest millions, writes Votějch Prokeš of Behavio.

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

3. 3. 2025 | 4 min read In a closely monitored tender that took place last autumn, Jan Čadek, an experienced media manager who has been the head of the radio (since 2018) and online (since 2023) divisions at Prima's Media Club, became the new commercial director of Prima Group. He took up his new post after Vladimír Pořízek on 1 January 2025, and gave his first interview for the business podcast První liga.

FROM ORDINARY USER TO INFLUENCER: HOW REALITY SHOWS ADJUST THE RULES OF THE GAME

2. 3. 2025 | 3 min read The ways in which people gain public recognition have changed with the massive rise of reality shows. While in the past, the path to popularity was associated with traditional media platforms, today, even ordinary social media users have the chance to become celebrities by participating in reality shows. At least for a week or so.

ÓČKO REDUCED ITS SATELLITE BROADCASTING, WITHDREW FROM ASTRA

1. 3. 2025 | 1 min read Music television Óčko has ended its satellite broadcasting via Astra satellite at the end of February at the position 23.5 degrees East. Only sister station Óčko Star remains in this distribution, which continues to broadcast uncoded.