STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 | 4 min read The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen.

NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

24. 4. 2025 | 3 min read Nova TV and the Oneplay platform continue to plan for several reality show formats.

ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

24. 4. 2025 | 5 min read Oneplay and TV Nova are preparing a new batch of series: stories based on reality, returns of the creators of Most! and the dark corners of Czech football.

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 | 2 min read Prima has launched CoolLab, a new media project focused on projects for young target groups.

CLOSING THE GAPS IN TV RATINGS: NEW TECHNOLOGY TRACKS VIEWERSHIP OUTSIDE THE HOME

24. 4. 2025 | 8 min read The viewership of TV stations will be measured outside the home in the coming years. The technology that will make this possible is tailor-made for the Czech TV market.

TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

22. 4. 2025 | 14 min read The measurement of TV viewership will be extended to include viewership in second homes and public places. This is a significant step that takes the TV measurement project to a new level.

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

18. 4. 2025 | 8 min read What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting.

BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

16. 4. 2025 | 3 min read According to the Brand Performance Index, which measures the performance of brands, Škoda, Tesla and Mitsubishi are doing well in the auto-moto segment.

PRIMA WILL LAUNCH SHOW SOUVISLOSTI, WANTS TO FILL SPACE AFTER SHOW 168 HODIN

16. 4. 2025 | 2 min read The 30-minute programme will focus on the most important topics of the past week from home and around the world. It also wants to open up new cases.

WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

14. 4. 2025 | 5 min read O2 Czech Republic is currently implementing the most important part of the Oneplay brand rollout - the transfer of former O2 TV customers to the new service. What is the experience in practice?

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

14. 4. 2025 | 5 min read From 1 May, Jan Maxa, who has a 12-year career at Czech Television, will take over the management of the prima+ platform. Petr Král moves to head the new Distribution and OTT product segment.

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 | 2 min read The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options.

THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

11. 4. 2025 | 1 min read The ADC Czech Creative Awards already know their finalists. In total, there are 118 entries on the shortlist, with VML and McCann having the highest number of entries.

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 | 4 min read One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage.

THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

10. 4. 2025 | 3 min read Slovakia's market leader in fruit syrups is coming to the Czech Republic with a campaign from Triad Prague. The spot was produced by Divize studio with director Bára Anna Stejskalová.

ANNA LENEROVÁ DIRECTS SPORTS ACQUISITIONS AND PAY CHANNELS AT TV NOVA

10. 4. 2025 | 2 min read Nova Group establishes a new management position, with Anna Lenerová joining from O2.

BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

9. 4. 2025 | 11 min read How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year's Brandstorming conference.

BARNETT IS THE NEW CEO OF CME, REPLACING STOESSEL

8. 4. 2025 | 2 min read Sam Barnett will replace Didier Stoessel, who remains PPF's chief investment officer, as head of CME's media group.