PRIMA COOL WILL ADD SERIES AND INTRODUCE FAMILY MOVIES

28. 3. 2025 | 2 min read Young men's TV station Prima Cool will adjust its programming schedule from April. It will add another sitcom and reserve Saturday nights for family films.

THE PRESENTER OF THE CZECH NAKED ATTRACTION WILL BE MONIKA TIMKOVÁ

27. 3. 2025 | 2 min read Óčko station has officially introduced the name of the presenter of the domestic version of the dating reality show Naked Attraction.

E-POJISTENI.CZ COMPARISON ENGINE HAD A TV CAMPAIGN CREATED BY AI

27. 3. 2025 | 2 min read Artificial Intelligence tools have created the individual images of the new TV ad for the comparator ePojisteni.cz.

CZECH TELECOMMUNICATIONS AUTHORITY PROTECTS THE POSITION OF TERRESTRIAL TV AGAINST MOBILE NETWORKS

26. 3. 2025 | 5 min read The Czech Telecommunications Authority aims to preserve and protect digital terrestrial television (DTT) as a key medium for Czech households. Details of the implementation were published in three pages of the March Monthly Monitoring Report.

RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME

25. 3. 2025 | 2 min read ResSolution Group had a mobile media measurement solution tested. It can be used for in-home and out-of-home metering. It did so in connection with an ATO tender for out-of-home viewership measurement.

ADC AWARDS REPORTS 270 ENTRIES, PUBLISHES GALLERY

24. 3. 2025 | 2 min read The ADC Czech Creative Awards has received a total of 270 entries this year. The entries can now be viewed in the gallery.

YOUNG LIONS: MOST PRIZES GO TO YOUNG PEOPLE FROM DENTS, WMC GREY AND ZARAGUZA

24. 3. 2025 | 6 min read The seventeenth edition of the Young Lions development competition for young industry professionals has given out its prizes.

ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV

20. 3. 2025 | 2 min read The Association of Commercial Television (AKTV) has entered into a new settlement agreement with the services Přehraj.to and Datoid. The operators of these services have agreed to work with ACPV members to prevent the illegal sharing of protected works.

DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

19. 3. 2025 | 7 min read For many brands, branding is all about a bigger logo and name, but that’s not enough, says Arnad Debia, Global Creative Development Director at Ipsos.

LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS

18. 3. 2025 | 3 min read The Dove and Czech Philharmonic advertisements scored the highest among Czech consumers last year, but Fio banka, Benu and ČAP also scored, according to an Ipsos analysis.

TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

17. 3. 2025 | 15 min read Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski.

PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY

17. 3. 2025 | 2 min read Television Prima will offer several new shows in April prime time.

NOVA SPORT AND LIVESPORT TEAM UP TO SHARE SPORTS VIDEO CONTENT

14. 3. 2025 | 2 min read Partnership to bring direct sharing of video highlights from major football and MMA matches to the Livesport website and mobile app

RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ

13. 3. 2025 | 3 min read In the last few days and weeks, the most successful series were those that viewers already know well. On the other hand, the weekend viewership of the Český lev fell slightly.

TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN

12. 3. 2025 | 5 min read TV Nova will continue in the autumn television season with one title scheduled for Tuesday and Thursday prime time.

PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

12. 3. 2025 | 1 min read The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs.

IT WILL TAKE THREE MONTHS TO TRANSFER ALL O2 TV CUSTOMERS TO ONEPLAY

11. 3. 2025 | 2 min read Operator will gradually convert customers to the new service, which was created by merging with Nova's streaming video platform Voyo.

TV SALES UP SIX PERCENT LAST YEAR, DEMAND DRIVEN BY STREAMING

11. 3. 2025 | 3 min read Television continues to maintain its firm place in Czech households. According to market data, TV sales rose 6% year-on-year to 606,000 units last year. A key driver of the TV market is the boom in streaming platforms, which is accelerating the need to replace outdated TVs with new smart TVs with internet connectivity.