ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

15. 5. 2025 | 7 min read The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%.

VODAFONE TV LAUNCHES ITS OWN CHANNELS AND NEW PLATFORM IN THE CZECH REPUBLIC

15. 5. 2025 | 5 min read Vodafone will also offer television programmes under its own brand in the Czech Republic. It is collaborating on this project with partners Starmax and Tivio. The service also plans to introduce a new environment from a partner in Germany.

BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

14. 5. 2025 | 3 min read Hynek Čermák is the best actor in an advertisement in 2024, while Pat and Mat are the most popular mascots, according to the latest annual survey.

ONEPLAY HAS 1.4 MILLION SUBSCRIBERS AFTER THE MERGER OF VOYO AND O2TV

13. 5. 2025 | 1 min read PPF reports that the newly launched Oneplay service has registered 1.4 million subscribers.

CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

12. 5. 2025 | 14 min read How can you remain relevant in a digital world where a high-quality product is no longer enough? The key lies in data, authenticity, consistent work with the community and the courage to adapt to new technologies, according to the Content First conference.

SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 | 2 min read The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn.

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

9. 5. 2025 | 2 min read 68% of Czechs will not miss the upcoming Ice Hockey World Championships.

ČT, PRIMA AND NOVA CHANGE THEIR PROGRAMMES TO REMEMBER JIŘÍ BARTOŠKA

8. 5. 2025 | 3 min read Domestic television stations are changing their scheduled programmes to include shows featuring Jiří Bartoška over the next few days.

ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH

7. 5. 2025 | 3 min read The ADC Creative Awards have announced their winners. McCann Prague received the highest number of points in the 32nd edition of the competition, while Leonard Savage took home the Golden Torch.

CME INCREASES OPERATING PROFIT, JIRÁSKOVÁ AND STOESSEL JOIN PPF MANAGEMENT

6. 5. 2025 | 1 min read The PPF Group has announced an increase in operating profit for media company CME in 2024 and the appointment of Jiří Šmejc's successor at the helm of the group.

NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

6. 5. 2025 | 3 min read Commercial television stations Nova and Prima are adjusting their programming on the days when the Czech hockey players are scheduled to play their evening matches at this year's World Cup.

START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR

5. 5. 2025 | 2 min read The Prima television group is postponing the launch of its planned new stations Prima Port and Prima Case.

NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

5. 5. 2025 | 3 min read April's broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories. The Prima group moved up to number two, while Czech Television finished third.

ČT24 BROADCASTS FOR TWENTY YEARS, CNN PRIMA NEWS FOR FIVE YEARS

3. 5. 2025 | 4 min read News channels have increased their combined share of the television market over the past five years. Both ČT24 and CNN Prima News are celebrating their anniversaries in May.

THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

2. 5. 2025 | 15 min read The media group CME, which includes the Czech TV Nova, is continuing its digital transformation, gradually changing the structure of its revenues. However, in the countries where it operates, it does not apply a purely centralised strategy, explains Klára Brachtlová, Deputy CEO of the CME group.

TELEVISION STATIONS NOVA AND PRIMA DEAL A HEAVY BLOW TO ONLINE PIRATES

1. 5. 2025 | 5 min read The Czech online world has been rocked in recent days by the end of the Stream Cinema Community add-on. This service, operating in a legal gray area, offered free viewing of movies, TV series, and other video content.

CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS

30. 4. 2025 | 3 min read CNN Prima News concludes its first five-year period with a market share of over 2%. It has signed a contract with CNN International for another five years.

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

29. 4. 2025 | 4 min read This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium and actively participating in legislative processes affecting the business of commercial broadcasters.