MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

3. 5. 2024 Media Club’s video advertising space is expanding to include Canal+’s video library as of May. Media Club adds the streaming service Canal+, which has been on the Czech and Slovak market since April last year, to its portfolio. Since May, it has been included as part of the video advertising space. The video advertising is… Continue reading MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT

1. 5. 2024 Óčko TV has acquired the licence for the Czech version of the popular naked dating site Naked Attraction. Lucy Heaven, a consultant of the licensor, All3Media, came to the Czech Republic. She revealed where the show stirs up the most controversy and how couples who meet without clothes end up. You’re responsible for consulting on… Continue reading NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT

RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE

30. 4. 2024 The European Broadcasting Union (EBU), which brings together public service television and radio broadcasters, will give its views on the funding of these media and the use of artificial intelligence in media content creation at the Digimedia 2024 conference, with Richard Burnley, EBU Director of Legal Affairs and Regulation. He will sit on a joint… Continue reading RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE

THE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERTTHE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERT

30. 4. 2024 Gavin Bridge expects that even smaller markets may be interesting for the expansion of free “streaming TV”. After America, it is also gaining ground in the world. In addition to paid streaming SVOD services such as Netflix, another trend in video viewing is gaining ground abroad. FAST (free ad-supported streaming television) is completely free for… Continue reading THE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERTTHE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERT

THE UEFA EUROPEAN AND CONFERENCE LEAGUE HEADS TO NOVA SPORT

30. 4. 2024 The sports stations of the Nova Group are acquiring the first-choice matches of the UEFA Europa and Conference Leagues. Nova Sport will now broadcast matches from the UEFA Europa League and UEFA Conference League. From the new season, Thursday football nights on Nova Sport 5 will be dedicated to the first choice match of the… Continue reading THE UEFA EUROPEAN AND CONFERENCE LEAGUE HEADS TO NOVA SPORT

MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

29. 4. 2024 Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries… Continue reading MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

TN LIVE CELEBRATES ITS THIRD BIRTHDAY

29. 4. 2024 On May 3rd, the news platform TN Live will celebrate its third birthday. “When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still… Continue reading TN LIVE CELEBRATES ITS THIRD BIRTHDAY

ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

29. 4. 2024 Advertising investment in media increased in the first quarter of this year compared to the same period last year, according to Nielsen monitoring data. The largest domestic advertisers increased their investment in buying ad space in media in the first quarter of 2024. This is according to data from Nielsen, which monitors the level of… Continue reading ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

CZECHS DO NOT TRUST ADVERTISEMENTS FOR DIETARY SUPPLEMENTS, ESPECIALLY ON NETWORKS

27. 4. 2024 Czechs do not consider advertisements for dietary supplements to be trustworthy, they buy them mainly on the basis of previous experience. Two out of three online Czechs buy dietary supplements. While half of them have a clear idea in advance which brand they will choose, the other half do not know. For the respondents, previous… Continue reading CZECHS DO NOT TRUST ADVERTISEMENTS FOR DIETARY SUPPLEMENTS, ESPECIALLY ON NETWORKS

PUBLIC SERVICE MEDIA SHOULD NOT PROFIT FROM ADVERTISING, SAYS THE ASSOCIATION OF COMMERCIAL TELEVISION

27. 4. 2024 In an interview, Klára Brachtlová reveals how the Association helps TV stations, how broadcasters are coping with the advent of artificial intelligence, and why commercial media opposed the amendment to the law that increases fees for Czech Television.

OMNICONNECT: ATTENTION IS THE NEW CURRENCY OF COMMUNICATION

26. 4. 2024 In marketing, advertising and PR, attention has become the new currency. How to get attention, keep it and how to work with it was the subject of the OmniConnect 2024 conference. The metrics of technical ad impressions or ad view time may not be enough for effective communication. What becomes more important is the actual… Continue reading OMNICONNECT: ATTENTION IS THE NEW CURRENCY OF COMMUNICATION

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT

25. 4. 2024 The Association of Commercial Television is celebrating its seventh anniversary this spring. Its main priorities remain the promotion of TV as an advertising media type, the fight against internet piracy and participation in legislative processes affecting the business of commercial broadcasters. Klára Brachtlová, Chief External Affairs of CME, the owner of TV Nova, remains its… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT

ÓČKO UNLOCKS PREMIUM CONTENT FROM ONLINE CREATORS IN NEW SHOW

24. 4. 2024 The new show O Unlocked will appear on TV Óčko from Wednesday evening. It will offer bonus videos that cannot be seen publicly outside the paywall of specific creators. From Wednesday 25 April, Óčko will offer bonus videos and selected excerpts from full versions of videos that cannot be seen publicly outside the paywall of… Continue reading ÓČKO UNLOCKS PREMIUM CONTENT FROM ONLINE CREATORS IN NEW SHOW

KAREN NELSON-FIELD: MEDIA PLACEMENT IS CRUCIAL FOR ATTENTION

22. 4. 2024 The type of media platform an ad appears on influences attention to the ad more than the creative, said Karen Nelson-Field at the OmniConnect meeting. Attention strategies will be tailored to the requirements of the campaign and become more important than time of view. The length of time an ad is viewed is currently considered… Continue reading KAREN NELSON-FIELD: MEDIA PLACEMENT IS CRUCIAL FOR ATTENTION

ADC CZECH CREATIVE AWARDS PUBLISHES SHORTLISTS

22. 4. 2024 The ADC Czech Creative Awards has announced its finalists. There are 120 works on the shortlist. The ADC Czech Creative Awards competition has published the shortlists. Out of a record 274 entries, 120 works made it to the final round. The highest scoring category was the “film” category – Advertising Film: Medium Format (16-60″), Film… Continue reading ADC CZECH CREATIVE AWARDS PUBLISHES SHORTLISTS

CZECH REPUBLIC WILL LIVE FOR HOCKEY, PARTNERS LAUNCH CAMPAIGNS

19. 4. 2024 The partners of the Ice Hockey World Championship and the national ice hockey teams are starting their campaigns. In a couple of weeks, on 10 May, the Ice Hockey World Championship will start, which this year will take place in Prague and Ostrava. The official partners of the championship or the national team have prepared… Continue reading CZECH REPUBLIC WILL LIVE FOR HOCKEY, PARTNERS LAUNCH CAMPAIGNS

VOYO IS GROWING FASTER THAN EXPECTED, REPORTING AN OPERATING PROFIT, SAYS NOVA CEO DANIEL GRUNT

19. 4. 2024 Daniel Grunt, who has been CEO of the Nova Group since January last year, has been given a difficult management assignment by the parent PPF Group. He is to transform the most-watched domestic broadcaster so that it can capitalise on the growing interest in online video while not cannibalising traditional broadcasting. Grunt’s task is to… Continue reading VOYO IS GROWING FASTER THAN EXPECTED, REPORTING AN OPERATING PROFIT, SAYS NOVA CEO DANIEL GRUNT

THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?

18. 4. 2024 Pay-TV operators are not in an easy situation. There are still a relatively large number of them on our market and the position of free-to-air broadcasting has been very strong for a long time. Although it seems that pay-TV offers have nowhere to go, there are several possible innovations to be launched. Pay-TV offers viewers dozens… Continue reading THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?