THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

25. 9. 2025 The announcement by media group Nova to rebrand the station Nova Gold to Nova Krimi is a significant step. Czechs have long been fascinated by crime formats, and true crime in particular. The crime genre has long been absent from the Nova media group ‘s channel portfolio. It is not that it does not broadcast… Continue reading THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

NOVA TRANSFORMS NOVA GOLD INTO DETECTIVE CHANNEL NOVA KRIMI

24. 9. 2025 The Nova Group will change its Nova Gold station to Nova Krimi in November. The channel will offer a line-up of classic detective series. The Nova Group will change the look of its existing station Nova Gold, which will be renamed Nova Krimi from November. The channel will get a new name, visual style and… Continue reading NOVA TRANSFORMS NOVA GOLD INTO DETECTIVE CHANNEL NOVA KRIMI

I’M PREPARED FOR ANYTHING, BUT PRE-ELECTION DEBATES ARE NO REALITY SHOWS

24. 9. 2025 Terezie Tománková will host the final pre-election debates on CNN Prima News, along with coverage of the election day and the post-election Partie. CNN Prima News’ pre-election coverage is entering its final phase. Viewers can expect the concluding debates featuring representatives from the strongest political parties. On Thursday, September 25th, representatives from the seven leading… Continue reading I’M PREPARED FOR ANYTHING, BUT PRE-ELECTION DEBATES ARE NO REALITY SHOWS

ORLANDO WOOD AND SIR JOHN HEGARTY ON HOW CREATIVITY FUELS BRAND GROWTH

24. 9. 2025 This year marks a symbolic anniversary – 150 years since the first documented use of the word creativity in English. Historian Adolphus William Ward used the term in 1875 in reference to William Shakespeare’s “poetic creativity”. Today, the importance of creativity in all sectors, including the media, is unquestionable. According to Sir John Hegarty, who… Continue reading ORLANDO WOOD AND SIR JOHN HEGARTY ON HOW CREATIVITY FUELS BRAND GROWTH

SHORTLIST FLEMA: MOST NOMINATIONS FOR OMD WITH SEZNAM.CZ AND WAVEMAKER SK

23. 9. 2025 A total of 15 campaigns are on the shortlist of the Flema competition, which recognises innovative use of media. The winners will be announced on 30 September. The FLE Media Awards (FLEMA), which recognises innovative use of media in the Czech Republic and Slovakia, has announced the shortlist of entries in this year’s 20th edition… Continue reading SHORTLIST FLEMA: MOST NOMINATIONS FOR OMD WITH SEZNAM.CZ AND WAVEMAKER SK

KNOW.ATTENTION RESEARCH MAPS THE MEDIA BEHAVIOUR OF CZECHS

22. 9. 2025 The Know.attention research project will deliver attention indices across TV, online, audio and outdoor advertising. The effectiveness of advertising is not only determined by its visibility, but also by the attention people pay to it. This is what the Know.attention project by media group Knowlimits and agency Median is investigating using eye cameras and EEG… Continue reading KNOW.ATTENTION RESEARCH MAPS THE MEDIA BEHAVIOUR OF CZECHS

FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?

22. 9. 2025 This year’s Forum Media 2025 conference will present five thematic scenes and a number of foreign and Czech speakers. This year’s Forum Media conference will offer five thematic scenes focused on marketing, media, political communication and new technologies. This is the 25th edition of the conference, which is organised by the Marketing & Media weekly.… Continue reading FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?

PAY TV IS GETTING MORE EXPENSIVE, YET MORE CZECHS ARE USING IT. IPTV HAS OVER 50%

22. 9. 2025 Pay TV is getting more expensive, the average monthly spend has reached CZK 430 per month. But viewers are also staying with terrestrial broadcasting, the Atmedia index survey found. Prices for pay-TV in the Czech Republic continue to rise, yet interest in these services is growing. On the other hand, some viewers remain loyal to… Continue reading PAY TV IS GETTING MORE EXPENSIVE, YET MORE CZECHS ARE USING IT. IPTV HAS OVER 50%

ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

22. 9. 2025 The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026. The Association of Television Organizations (ATO) is in the final preparation phase of the ReDAM project, which… Continue reading ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

WORLD NEWS MEDIA DAY TO MARK THE IMPORTANCE OF TRUSTWORTHY JOURNALISM

22. 9. 2025 This year, World News Media Day will take place on 28 September 2025 under the theme “Credible media is key. Support journalism. Support the facts. Support the truth”. The aim of World News Media Day is to remind the general public and decision-makers of the importance of quality, professional and trustworthy media to society. According… Continue reading WORLD NEWS MEDIA DAY TO MARK THE IMPORTANCE OF TRUSTWORTHY JOURNALISM

CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

22. 9. 2025 AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them. Twenty years of innovations that have changed media, marketing and audience behavior, and now a new wave is coming… Continue reading CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

THE GRAND PRIX OF THE DIRECT IMPACT CZECH COMPETITION GOES TO B TÝM

19. 9. 2025 The Grand Prix award of the 23rd year of the Direct Impact Czech competition went to the B tým agency for the campaign “To za nás nebylo” for the Educational Institute for Moravia. The Direct Impact Czech competition knows the winner of its 23rd year. A total of 15 agencies and a number of their… Continue reading THE GRAND PRIX OF THE DIRECT IMPACT CZECH COMPETITION GOES TO B TÝM

THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

17. 9. 2025 Paid promotion by influencers is trusted by 39% of those who have an opinion on such posts. But more than three-fifths do not trust such promotion, according to research by ResSolution Group. The majority of the population (61%) do not trust paid promotion by influencers, ResSolution Group research shows. Specifically, 54% tend to distrust such… Continue reading THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

17. 9. 2025 According to research by MNForce, gaming is no longer the preserve of teenagers, but has become a normal part of life across generations. It opens up new communication opportunities for brands. Digital games are already played by 62.9 percent of people in the Czech Republic. This is according to MNForce research, which shows that gaming… Continue reading GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

15. 9. 2025 The 12th annual Fenix Awards gala will be held on October 2. The Fenix Awards are changing the date of their 12th annual awards gala. It will now take place on October 2, in Prague’s SaSaZ. The shortlist will be published on 25 September. The competition is shifting from an industry competition focused on marketing… Continue reading THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

15. 9. 2025 Media Club’s total revenues last year reached CZK 6 billion. Internet advertising is growing the fastest, but TV advertising is still the dominant position. Total revenues of Media Club, a company that sells advertising time on TV, internet and radio, reached CZK 6 billion last year, up 4% year-on-year. The company maintained its strong profitability,… Continue reading MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE

11. 9. 2025 The project of the year of the 23rd Zlatý středník competition is “Svoboda nás spojuje”, the best agency is MSL Czech Republic. The winner of the 23rd Zlatý středník competition. The Project of the Year award went to the initiative “Díky, že můžem” for the project “Svoboda nás spojuje“. The most successful agency was MSL… Continue reading ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

10. 9. 2025 Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum. It is a prestigious event where all those who make a difference in the world of marketing and communication will meet on one day and in one place.… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME