TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

22. 1. 2026 | 2 min read The established model of media planning based on fixed plans and stable channels is coming under pressure. Structural changes in the media, technological developments and changes in consumer behaviour mean that existing approaches are no longer sufficient. This is according to a new study, Future of Media 2026, published by the research organisation WARC.

ONEPLAY STRENGTHENS ITS POSITION ON CZECH TELEVISION: STUDNA AND KRÁL ŠUMAVY 2 AMONG THE MOST SUCCESSFUL SERIES OF THE YEAR

20. 1. 2026 | 2 min read Nine nominations, two series, one strong script. Following last year's success of the series Metoda Markovič: Hojer and the previous award for the project Matematika zločinu, the original work of the Oneplay platform is once again making a strong showing among the Czech Lion nominations. For the first time ever, two original series projects from the Oneplay platform are competing simultaneously in one year of the prestigious awards.

ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH

20. 1. 2026 | 2 min read This year's 24th edition of the Zlatý středník competition also announces a new category – Use of Artificial Intelligence.

AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU

20. 1. 2026 | 3 min read The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion.

CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION

16. 1. 2026 | 2 min read The new campaign for the Czech kimchi brand Beavia, "So take me!", starts on 15 January.

AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL

14. 1. 2026 | 4 min read LinkedIn gives the impression that AI has radically changed people's shopping behaviour, that traditional SEO is dead, and that if your e-shop isn't AI-ready, it will soon be obsolete. However, our data from hundreds of e-shops shows that the reality is much more modest than the discussions would suggest.

STAMPED. THE BOOK FILMOUKA HEADS TO SCHOOLS WITH THE OFFICIAL “STAMP” OF THE MINISTRY OF EDUCATION

13. 1. 2026 | 3 min read First, the award for the best children's book at the fair in Havlíčkův Brod. Then, the first print run sold out completely and a much-anticipated reprint was published. And now, the official "stamp of approval" from the Ministry of Education. For more than two years, the playful and interactive Filmouka textbook has been winning the hearts of teachers, parents and children alike, and most recently, the Ministry of Education has also recommended it as an introduction to the world of film for pupils in the second stage of primary school and lower grades of multi-year grammar schools. The approval clause in all Filmouka books is indicated by a comic sticker.

OVERVIEW OF INDUSTRY CONFERENCES AND COMPETITIONS IN 2026

13. 1. 2026 | 1 min read We bring you an overview of conferences in the marketing, advertising, PR and media sectors, as well as an overview of the most important industry events in 2026.

FAMU CELEBRATES 80 YEARS. SPECIAL EVENTS WILL MARK THE ANNIVERSARY

13. 1. 2026 | 4 min read In 2026, the Film and Television Faculty of the Academy of Performing Arts in Prague (FAMU) will celebrate 80 years since its founding. One of the oldest film schools in the world, it has prepared a programme of screenings, discussions, distribution activities and multimedia events to mark this significant anniversary, mapping its history and current work across disciplines and generations. A rich past and continuity "Eighty years of FAMU is a reminder of our rich past, but also a confirmation of the living continuity of our school, which is constantly changing along with the world around us. Across decades and historical contexts, FAMU has managed to maintain its role as a place that offers students a base for free creative thinking and the search for new artistic expressions. I am glad that today it is also a place where students and teachers can openly connect with the world," says FAMU Dean David Čeněk.

MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

12. 1. 2026 | 2 min read The communications team at TV Nova is undergoing changes. Barbora Dlabáčková is leaving its management, and Michal Prokeš is taking over.

FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

11. 1. 2026 | 5 min read Last year, a total of 40 foreign brands entered the Czech market, including Five Guys, Dean&David and Arket. The number of brands in the luxury segment was record-breaking.

ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

9. 1. 2026 | 4 min read The popular streaming service, which merged the former IPTV platform O2 TV and the Voyo video library last spring, is heading beyond the borders of the Czech Republic. Within five years, Nova's owner wants to bring it to all the markets where it operates. The first will be added this year.

ADC AWARDS 2026 ACCEPTING APPLICATIONS UNTIL THE END OF FEBRUARY

9. 1. 2026 | 3 min read The ADC Awards competition is now accepting entries for this year's competition with the slogan "ADC Awards are the new CAPTCHA".

PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

7. 1. 2026 | 2 min read The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year. The reality show Zrádci (The Traitors) attracted the most viewers.

THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 | 3 min read The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations.

CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

5. 1. 2026 | 1 min read Political events, both domestic and international, and social developments were reflected in the growth of news TV stations' ratings last year.

MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

5. 1. 2026 | 4 min read What trends will affect marketing, advertising and communications this year? Here is an overview.

THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

2. 1. 2026 | 2 min read On the Nova.cz website, they accounted for more than a third of all reality show views last year. Of these, Love Island is the most watched, followed by Bachelor.