ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

15. 7. 2025 Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels. In addition to the Chance Liga, MOL Cup and UEFA Champions League, Oneplay will also broadcast domestic matches of Czech clubs in the European Cup preliminary rounds. It has… Continue reading ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

15. 7. 2025 Czechs often change their streaming service subscriptions and pay less than users in other Central and Eastern European countries, according to a study by WPP Media. According to the latest study by VideoTrack CEE from WPP Media, the streaming market in Central and Eastern Europe is a dynamic environment where global trends mix with local… Continue reading CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

12. 7. 2025 Less than half of students over the age of 18 believe that Czech media are trustworthy, while 10% hold the opposite view, according to a survey by GTS Alive, published by ISIC. Czech media are trustworthy in the eyes of only 40% of Czech students over the age of 18, with 10% holding the opposite… Continue reading ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY

11. 7. 2025 Brand mascots are generally liked by Czechs in advertisements, but they don’t usually convince them to buy, according to the results of a representative survey by MNForce. Brand mascots tend to have a positive effect on Czechs in advertising, but only a minority are willing to change their purchasing decisions because of them. According to… Continue reading CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY

POWER OUTAGE AFFECTS TV VIEWING

11. 7. 2025 TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions. The power outage that hit a large part of the Czech Republic on Friday, July 4, had a significant impact on television viewership. In the most affected regions, live viewership fell by up to tens of percent. However, the… Continue reading POWER OUTAGE AFFECTS TV VIEWING

ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

8. 7. 2025 Jan Maxa, former head of digital at ČT, is working on a new content strategy for the Prima streaming platform. Read the interview on Mediář. Source: mediar.cz

CZECHS DISLIKE POOR QUALITY AND CONSTANT REPEATS ON TELEVISION

8. 7. 2025 The lack of quality programmes and constant repeats of old ones are among the most pressing problems with television programming. Television, together with streaming services, is an important part of every Czech’s life. It is used by 87% of the population, with 44% searching for streams. Even so, people are not always satisfied with what… Continue reading CZECHS DISLIKE POOR QUALITY AND CONSTANT REPEATS ON TELEVISION

ČT WAS THE STRONGEST IN THE FIRST HALF OF THE YEAR, BUT NOVA GREW THE MOST

8. 7. 2025 Despite a decline, Czech Television maintained its highest share of all-day viewing in the universal 15+ group in the first half of this year. However, Nova recorded the highest growth, winning in the younger viewer categories and in prime time. Česká televize maintained its strongest position on the television market in all-day broadcasting in the… Continue reading ČT WAS THE STRONGEST IN THE FIRST HALF OF THE YEAR, BUT NOVA GREW THE MOST

CZECH AUDIOVISUAL INDUSTRY SLUMPED LAST YEAR, BUT LOCAL VOD AND ADVERTISING GREW

6. 7. 2025 The Czech audiovisual industry took a break in 2024 amid unfavourable incentives and focused on preparing conditions for new growth, with Czech VOD production and advertising on the rise. The Czech audiovisual industry experienced a significant decline in 2024, mainly due to a temporary loss of competitiveness in film incentives. The industry’s total turnover fell… Continue reading CZECH AUDIOVISUAL INDUSTRY SLUMPED LAST YEAR, BUT LOCAL VOD AND ADVERTISING GREW

THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

5. 7. 2025 The CTV advertising market demands accountability and concrete results from investments. Europe still lags behind the US in this regard, writes William Jones of Adform. The European CTV market is entering a crucial phase. While the United States remains ahead in terms of scale and programmatic maturity, Europe is taking steps to gradually close the… Continue reading THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

ONEPLAY WILL ALLOW FORWARD REWINDING OF PRIMA GROUP CHANNELS

3. 7. 2025 Oneplay is changing the rewind options for Prima Group channels. However, it will only be possible to skip some of the adverts, as ad blocks remain protected. The Oneplay platform is rolling out a change to fast-forwarding on Prima Group channels starting Thursday. It will now be possible to fast-forward and pick up where you… Continue reading ONEPLAY WILL ALLOW FORWARD REWINDING OF PRIMA GROUP CHANNELS

KNOWLIMITS REMAINS THE LARGEST MEDIA AGENCY, OMNICOM THE LARGEST NETWORK

3. 7. 2025 COMvergence has updated its ranking of media agencies and networks based on client advertising volumes for 2024. Knowlimits remains the largest media agency in terms of volume, while Omnicom Media Group is the largest media agency network. The media agency Knowlimits remains at the top of the ranking of media agencies in the Czech Republic… Continue reading KNOWLIMITS REMAINS THE LARGEST MEDIA AGENCY, OMNICOM THE LARGEST NETWORK

CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

2. 7. 2025 CNN Prima News is planning the most extensive election coverage for this year’s parliamentary elections. At the same time, it is undergoing a digital transformation aimed at achieving maximum reach across domestic news platforms. CNN Prima News will launch the main phase of its pre-election coverage for this year’s parliamentary elections at the end of… Continue reading CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN

30. 6. 2025 The main television stations have launched their summer programming schedules. Evenings will feature reruns of series, films, crime dramas and entertainment. The most watched Czech television stations ČT1, TV Nova and TV Prima have entered their summer broadcasting schedule. The programmes are based on reruns of series, summer films and entertainment formats. ČT1 continues with… Continue reading ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN

NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

29. 6. 2025 The expansion of out-of-home viewership in Poland has brought a more accurate picture of the audience, but also debates with advertisers and agencies, said Wojciech Kowalczyk in the third part of Atmedia’s Expert Talks. In the third part of Atmedia’s Expert Talks, Wojciech Kowalczyk, an expert on the Polish TV market, Deputy Director of the… Continue reading NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS

27. 6. 2025 In the first half of the year, 16 new brands entered the Czech market, dominated by fashion and gastronomy. In the first six months of this year, 16 new brands entered the Czech retail market. Most of them were in the fashion and gastronomy sectors. A total of 14 of them opened their stores in… Continue reading 16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS

ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY

26. 6. 2025 Zlatý středník has announced the finalists for its 23rd annual awards. MSL Czech Republic received the most nominations, while Jsme Fér and Plzeňský Prazdroj received the most nominations from clients. The competition for communication projects and corporate media, Zlatý středník, organised by the Association for Strategic Communication and Public Relations (ASCOPA), announces the finalists of… Continue reading ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

26. 6. 2025 The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition. The Association of Communication Agencies (AKA) is launching the 28th edition of the Effie Awards Czech Republic competition. Campaigns can be submitted until 24 August. The winners will be selected by a jury of more than forty members during the autumn,… Continue reading AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST