STUDY USA: GEN Z AUDIENCES HEAVY USERS OF MOBILE DEVICES WHILE WATCHING TV

11. 5. 2023 | 3 min read New research from Samba TV highlights the importance of streaming media, mobile phones and social media for marketers trying to reach the elusive “streaming first” generation of adults aged 18-26 who are often referred to as Gen Z.

THE NEXT ERA OF DATA-DRIVEN ADVERTISING IN TV IS HERE. HOW CAN MARKETERS MAKE THE MOST OF IT?

11. 5. 2023 | 6 min read Addressable TV helps brands increase ROI with data-driven capabilities, including a new opportunity to reach audiences in market for their products.

HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES

10. 5. 2023 | 4 min read The 11th HbbTV Symposium and Awards will take place on November 28-29, 2023 in Naples, Italy. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

NOSTALGIA MARKETING AND THE CORONATION

8. 5. 2023 | 3 min read Brands jumping on the King Charles III coronation bandwagon are often tapping into a sense of nostalgia around the institution of monarchy, but they should be aware that not everyone shares that feeling and they could alienate consumers as much as engage them. The power of nostalgia Research* from insights agency Hall & Partners finds that 81% of Brits and 83% of Americans say they enjoy things that remind them of the past. And 65% responded in the affirmative when asked if they were more likely to buy from brands that they remember from their childhood. Younger generations, aged 16 to 34 years, were even more likely to do this (74% in the UK and 70% in the US) – a huge commercial opportunity for brands.

HOW MANY ADS DO WE REALLY SEE IN A DAY? SPOILER: IT’S NOT 10,000

3. 5. 2023 | 11 min read Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It's time for an experiment.

THE FUTURE OF STREAMING IS ADS

2. 5. 2023 | 11 min read Call it FAST, call it AVOD, call it whatever you want. Free ad-supported streaming is having a moment, and it’s only going to get bigger from here.

STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%

2. 5. 2023 | 3 min read In these times of growing inflation, we all aim for some level of belt-tightening strategy. For some, that may mean canceling extra streaming services that they’re not using. For others, finding a cheaper option for the same content is more appealing. It seems that streaming services understand this dilemma and have continued to increase the amount of ad-supported plans available to consumers.

THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING

29. 4. 2023 | 2 min read Three in five people say sustainability messaging in advertising influences their brand choice, according to research from Sky Media.

MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT

27. 4. 2023 | 2 min read The great majority of marketers around the world are now including streaming platforms in their media planning, but far fewer view these as effective advertising channels.

CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT

27. 4. 2023 | 5 min read The coronation of the new British king Charles III. is approaching and the commercial TV stations in the Czech Republic are getting ready for it. CNN Prima News will offer special broadcasts from 1st May, sending a trio of reporters to London. Nova will also have its crew in the british capital, and is planning a special broadcast on Saturday 6th May right from the morning hours.

WHAT THE EFFECTIVE 100 CAN TELL US ABOUT COMMERCIAL SUCCESS

26. 4. 2023 | 2 min read Commitment to brand purpose, tech innovation and breaking category norms lead to commercial success, a new report from WARC Creative finds.

TV ADS PRODUCE GREATER EFFECTS ON ADDRESSABLE AUDIENCES

25. 4. 2023 | 2 min read TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences, new research claims.

TV MOBILE FIRST’ – HARNESSING THE LESSONS FROM SOCIAL NETWORKS

24. 4. 2023 | 4 min read With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.

SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING

24. 4. 2023 | 2 min read Most brands have made some sort of commitment to becoming more sustainable but just 4% of ads contain any such messaging, according to analysis that finds brands are prioritising price messaging over sustainability.

8 ANALYST PREDICTIONS ON THE FUTURE OF CHATGPT AND GENERATIVE AI IN MARKETING AND RETAIL

21. 4. 2023 | 6 min read “[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel.

WHY IT’S TIME FOR MARKETERS TO PAY ATTENTION TO GEN ALPHA

19. 4. 2023 | 3 min read Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alfa. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings. Diverse and digital Gen Alfa comprises those born around 2012 through to now, meaning the oldest members of Gen Alfa are already 11 years old.

SVOD GROWTH IN THE U.S. MAY HAVE ALREADY PEAKED, AMPERE SAYS

19. 4. 2023 | 3 min read The average annual spend per U.S. household on video services is set to fall by 8% by 2027 according to the latest research from research firm Ampere Analysis, which adds that 2023 mark the point when per-household spending on subscription streaming (SVoD) services in the U.S. could no longer compensate for the continued decline in pay TV and spend on video begins to shrink.

HOW ADVERTISERS CAN EFFECTIVELY COMBINE LINEAR AND STREAMING TV CAMPAIGNS

18. 4. 2023 | 6 min read Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits. But planning their video investments can be especially confusing, with negative and misleading newsfeed headlines of dwindling TV audiences and the sentiment that streaming is the only way to reach young audience segments.