DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM

16. 4. 2023 | 3 min read Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.

THE DEMISE OF LINEAR TV IS GREATLY EXAGGERATED

15. 4. 2023 | 4 min read Are we really looking at the end of linear TV? Certainly, the signs don’t seem good if you read headlines about cord-cutting and network and cable ratings declines.

NEED TO TRIM AD SPEND? KANTAR RESEARCH SUGGESTS WHAT YOU CAN’T AFFORD TO CUT

14. 4. 2023 | 5 min read Television is great on its own, but even more valuable in the mix making other mediums more effective’

UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

13. 4. 2023 | 3 min read Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.

STUDY USA: HOUSEHOLDS SPEND ALMOST 6 MINUTES LOOKING FOR CONTENT TO STREAM ON TV

13. 4. 2023 | 2 min read As U.S. consumers increasingly switch to connected televisions, finding something to stream in a sea of content offerings has become a challenge.

CO-VIEWING HELPS BOOST STREAMING REACH

12. 4. 2023 | 3 min read A new report from TVision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming.

STUDY UK: THE EVOLUTION OF CHILDREN’S MEDIA HABITS

10. 4. 2023 | 2 min read How children use social media is changing, with less posting taking place and more platforms being used as search engines to answer questions, according to a new report from regulator Ofcom. Why it matters Now in its ninth year, Children’s Media Lives is a qualitative, longitudinal study following the same group of children aged 8 to 18. As well as giving an insight into the role of media in their daily lives, the project also provides rich details of how children’s media habits and attitudes change over time, particularly in the context of their emotional and cognitive development.

DON’T BE AGEIST: MARKETING TO PEOPLE 50 AND OLDER

4. 4. 2023 | 5 min read Over the past several years, marketers, brands, creative teams, and media agencies have done a meaningful job of focusing on the importance of diversity in the representation of images and strategies in their advertising and communications efforts.

NEARLY NINE IN TEN U.S. INTERNET HOMES HAVE A STREAMING VIDEO SUBSCRIPTION

3. 4. 2023 | 2 min read Two in five share passwords for services, up from 27% in 2019, according to Parks Associates.

TV IS THE FUTURE OF VIDEO GAME ADAPTATIONS, NOT MOVIES

2. 4. 2023 | 3 min read Recent video game adaptations have proven that the future of the genre lies on TV, rather than the tried and tested big-screen adaptations.

THREE OF THE FOUR VOD SERVICES WILL INTRODUCE ADVERTISING BY NEXT YEAR AT THE LATEST

31. 3. 2023 | 2 min read Advertising will become a standard part of most paid streaming services by 2025, according to the latest NPAW 2023 State of Streaming Advertising and Analytics study, which analysed data from 250 streaming service operators around the world.

IN GRAPHIC DETAIL: GAMERS ARE WARMING UP TO IN-GAME ADS

29. 3. 2023 | 5 min read The in-game advertising industry has grown in fits and starts, with some advertisers balking at the current lack of premium inventory available in the space. But new data from Comscore shows that more gamers than ever are ready and willing to consume ads alongside their games.

VOD CATALOGUES: A EUROPEAN PERSPECTIVE

28. 3. 2023 | 2 min read Almost a third (32%) of all works, specifically films and TV seasons, found in VOD catalogues are of European origin.

WHY TV ADVERTISING NEEDS TO INSPIRE IF IT’S TO RESONATE

27. 3. 2023 | 5 min read If brands want to cut through the noise of an ever-busier media landscape, their content needs to make an emotional connection with the audience Why TV advertising needs to inspire if it’s to resonate “Emotion in ads is more important than it's ever been,” said Vicky Handley, brand and communications lead at Lloyd Banking Group. Handley was taking part in a fireside chat at Campaign’s recent TV advertising summit discussing whether creativity in TV ads has taken a hit in recent years and whether the pursuit of inspiration in ads needs to increase.

AI COPYRIGHT RULING COULD POSE ISSUES FOR AGENCIES AND BRANDS

23. 3. 2023 | 4 min read New guidance from the U.S. Copyright Office could prevent marketers from claiming ownership of their work

MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

22. 3. 2023 | 2 min read 12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household.

UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV

21. 3. 2023 | 2 min read Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%.

DATAXIS: WESTERN EUROPEAN PAY-TV NOW PRIMARILY OTT

21. 3. 2023 | 2 min read Highlighting the continuous progression of over-the-top (OTT) services and its adoption by telcos, at the end of the third quarter 2022, OTT pay-TV and IPTV offers had crossed the 50% penetration mark of pay-TV subscriptions in Western Europe says Dataxis research.