MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

9. 3. 2026 Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference. Building a brand is a long-term endeavour, and companies often sabotage themselves. This was also discussed at the Marketing Longevity Expert Summit,… Continue reading MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

THE MEDIA IS UNDERGOING RAPID CHANGE, BUT QUALITY CONTENT REMAINS KEY

11. 3. 2026 Although today’s media are undergoing rapid change thanks to technological developments, quality content remains the basis of their success. This was the consensus among media managers at the TOP Women of the Czech Republic conference. The media industry is undergoing rapid technological change and facing strong competition from digital platforms. Nevertheless, high-quality content and the… Continue reading THE MEDIA IS UNDERGOING RAPID CHANGE, BUT QUALITY CONTENT REMAINS KEY

WHAT IS HAPPENING TO CONSUMERS? THE ERA OF EMOTIONAL OUTSOURCING HAS ALREADY BEGUN

24. 3. 2026 The SXSW 2026 conference demonstrated that, alongside the impact of artificial intelligence on business, a less visible transformation is also taking place within people themselves. Their relationships, language and the way they seek connection are changing. As a result, the audience that brands have traditionally targeted is also changing, summarises Alex Turtschan from the media… Continue reading WHAT IS HAPPENING TO CONSUMERS? THE ERA OF EMOTIONAL OUTSOURCING HAS ALREADY BEGUN

ATTENTION IS NOT THE GOAL; IT IS A BRIDGE TO CAMPAIGN EFFECTIVENESS

30. 3. 2026 Advertising needs to return to a focus on effectiveness rather than chasing cheap impressions and clicks. Attention can play a key role as a bridge between reach and results. However, using it effectively lies in planning, not optimisation. This was highlighted by Malcolm Devoy of PHD at the OmniConnect conference. One of the main themes… Continue reading ATTENTION IS NOT THE GOAL; IT IS A BRIDGE TO CAMPAIGN EFFECTIVENESS

ON THE MEDIA IN TURBULENT TIMES. THE 21ST ANNUAL DIGIMEDIA CONFERENCE WILL TAKE PLACE IN PRAGUE IN JUNE

30. 3. 2026 Will the government abolish licence fees and introduce a new funding model for Czech Television and Czech Radio? To what extent do streaming services threaten traditional television broadcasting? How does artificial intelligence help the media? And how are the new radio stations faring two years after the auction of frequencies for digital broadcasting? These are… Continue reading ON THE MEDIA IN TURBULENT TIMES. THE 21ST ANNUAL DIGIMEDIA CONFERENCE WILL TAKE PLACE IN PRAGUE IN JUNE

OMNICONNECT: WITHOUT THE RIGHT METRICS, YOU CAN’T MANAGE MARKETING TODAY

30. 3. 2026 This year’s OmniConnect conference demonstrated that well-defined metrics are key to marketing management, brand growth and return on investment. Alongside global insights, local case studies were also presented, confirming the growing role of data, AI and attention management in modern communication. This year’s OmniConnect conference, the fourth in the series, was themed‘Measure to manage’and focused… Continue reading OMNICONNECT: WITHOUT THE RIGHT METRICS, YOU CAN’T MANAGE MARKETING TODAY

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands? How should communication evolve at a time when the audience, the cultural context and the way people discover products are all changing simultaneously? This question permeated this year’s SXSW… Continue reading WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference. Artificial intelligence can now outperform humans in execution and operational tasks, but its capacity for… Continue reading CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

PAVEL AND AMANPOUR TO SPEAK AT THE CNN PRIMA NEWS CONFERENCE

22. 4. 2026 The Money, Money, Money conference will address issues of security and the economy. President Pavel and journalist Christiane Amanpour will be in attendance. The second edition of the Money, Money, Money conference, organised by CNN Prima News, will focus this year on issues of security, competitiveness and economic growth. The event will take place on… Continue reading PAVEL AND AMANPOUR TO SPEAK AT THE CNN PRIMA NEWS CONFERENCE

STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference. The StreamTV 2026 conference in Lisbon confirmed the irreversible decline of traditional broadcasting into the background. According to… Continue reading STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET