MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

9. 3. 2026 Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference.

THE MEDIA IS UNDERGOING RAPID CHANGE, BUT QUALITY CONTENT REMAINS KEY

11. 3. 2026 Although today's media are undergoing rapid change thanks to technological developments, quality content remains the basis of their success. This was the consensus among media managers at the TOP Women of the Czech Republic conference.

WHAT IS HAPPENING TO CONSUMERS? THE ERA OF EMOTIONAL OUTSOURCING HAS ALREADY BEGUN

24. 3. 2026 The SXSW 2026 conference demonstrated that, alongside the impact of artificial intelligence on business, a less visible transformation is also taking place within people themselves. Their relationships, language and the way they seek connection are changing. As a result, the audience that brands have traditionally targeted is also changing, summarises Alex Turtschan from the media agency Mediaplus.

ATTENTION IS NOT THE GOAL; IT IS A BRIDGE TO CAMPAIGN EFFECTIVENESS

30. 3. 2026 Advertising needs to return to a focus on effectiveness rather than chasing cheap impressions and clicks. Attention can play a key role as a bridge between reach and results. However, using it effectively lies in planning, not optimisation. This was highlighted by Malcolm Devoy of PHD at the OmniConnect conference.

ON THE MEDIA IN TURBULENT TIMES. THE 21ST ANNUAL DIGIMEDIA CONFERENCE WILL TAKE PLACE IN PRAGUE IN JUNE

30. 3. 2026 Will the government abolish licence fees and introduce a new funding model for Czech Television and Czech Radio? To what extent do streaming services threaten traditional television broadcasting? How does artificial intelligence help the media? And how are the new radio stations faring two years after the auction of frequencies for digital broadcasting? These are the main questions of the 21st edition of the DIGIMEDIA 2026 conference on media, advertising and digitalisation, which will take place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district.

OMNICONNECT: WITHOUT THE RIGHT METRICS, YOU CAN’T MANAGE MARKETING TODAY

30. 3. 2026 This year’s OmniConnect conference demonstrated that well-defined metrics are key to marketing management, brand growth and return on investment. Alongside global insights, local case studies were also presented, confirming the growing role of data, AI and attention management in modern communication.

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands?

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

PAVEL AND AMANPOUR TO SPEAK AT THE CNN PRIMA NEWS CONFERENCE

22. 4. 2026 The Money, Money, Money conference will address issues of security and the economy. President Pavel and journalist Christiane Amanpour will be in attendance.

STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference.

“IT WAS WORKING JUST LAST YEAR, SO WHERE DID IT GO WRONG?” ASKED PARTICIPANTS AT THE CONTENT FIRST CONFERENCE

28. 5. 2026 The Content First conference provided an insight into the current state of content marketing. The central theme was artificial intelligence as a phenomenon that is transforming brands’ strategic thinking, their approach to communities, the way they work with influencers, and the very nature of SEO.

DON’T WAIT UNTIL YOU NEED IT TO BUILD YOUR BRAND. FOOTSHOP HAS SHARED DETAILS OF ITS CORPORATE CRISIS

1. 6. 2026 After years of focusing heavily on performance marketing, Footshop has recently begun to fundamentally change its approach to branding. Internal data and research showed that brand awareness was significantly lower than the company had originally anticipated, leading to a re-evaluation of its marketing strategy and an increase in investment in brand building. This was discussed at the Brand Restart conference.

DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA

3. 6. 2026 Oneplay is preparing to launch an advertising package and will provide data on user behaviour, Czech Television is exploring options for user registration on iVysílání, and Óčko remains under the ownership of the Mafra media group. These topics were also discussed at Wednesday’s Digimedia conference.

FORUM MEDIA WILL BRING IN EXPERTS IN MORE THAN JUST DIGITAL MARKETING

4. 6. 2026 The world of marketing is on the cusp of a fundamental transformation. Brands have long since ceased to compete merely for customers’ attention; increasingly, they are also vying for trust, cultural relevance and the ability to thrive in a world dominated by algorithms, platforms and artificial intelligence. These topics will also be addressed at this year’s Forum Media 2026 conference, which will take place on 10 November at the O2 Universum in Prague.

FORGET ABOUT IMPRESSIONS. MEASURE WHAT YOUR COMMUNICATION ACTUALLY ACHIEVES

10. 6. 2026 According to Katie Delahaye Paine, an expert in communication measurement, traditional metrics such as the number of media mentions, impressions or reach no longer reflect the true value of PR. At the Communication Summit, she called on marketers to measure the impact on the trust, attitudes and behaviour of target groups rather than tracking the volume of publicity.

COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

15. 6. 2026 Generative AI tools speed up content creation and save time, but there is a risk that they will lead to uniformity in output and a decline in critical thinking. At this year’s Communication Summit, there was a discussion on how to use AI as an assistant, rather than as an autopilot for marketing communications.