Kategorie: ONLINE WEBINAR

Matt Hill, Research & Planning Director, Thinkbox, looked at what’s happened to TV and video, why it’s happened, and what it means for the future. Who are the winners and losers? What of TikTok’s sudden emergence? Where is streaming going? And what does it all mean for video advertising?

Join Kantar in this webinar as we go deeper into the meaning of attention for advertising success, how to measure it and how to optimise your ads to capture attention. Experts from Kantar and Affectiva explore findings from their databases, Emotion AI analysis and share case studies to illustrate best practices.

Karen Nelson-Field, CEO of Amplified Intelligence, presented the results of attention research during the webinar for VIA on 28/3/2023

Ad Age’s State of TV Advertising is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions.