CTV HAS HIGH AD USAGE AND ACCEPTANCE RATES, WHICH IS ATTRACTIVE TO ADVERTISERS, A NEW GOLDBACH STUDY FINDS

22. 5. 2024 More than half of respondents find advertising on connected TV acceptable and informative, according to a new Goldbach study. The study also found that advertising on CTV has an activating effect, with a third of respondents remembering the ads and using them to learn about products and ultimately buy them.

A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE

22. 5. 2024 Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research.

WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024

21. 5. 2024 The 19th annual conference will take place on Thursday 13 June in the Congress Hall of the Czech Television in Prague, Kavčí Hory.

NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE

21. 5. 2024 As part of its 30th anniversary celebrations, TV Nova will launch a roadshow in early June, visiting twelve locations in the Czech Republic.

THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

21. 5. 2024 The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference.

STREAMING WARS ARE MOVING TOWARDS BUNDLING

21. 5. 2024 Streaming services are increasingly taking a bundling approach across different operators. In the United States, the streaming market is approaching saturation, notes Erika Luzsicza.

VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

21. 5. 2024 Vodafone is adding the streaming service prima+ to its offer.

DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

20. 5. 2024 More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads' chief executive Daniel Tvrz.

FROM SMOKE SIGNALS AND PIGEONS TO AI AND FREE STREAMING. TELECOMMUNICATIONS HAVE SHAPED THE WORLD AND SOCIETY SINCE TIME IMMEMORIAL

17. 5. 2024 17 May is the date dedicated annually to World Telecommunication and Information Society Day under the auspices of the International Telecommunication Union. You may ask why something like this should be celebrated at all, but the answer is obvious. The world today is the way it is because of telecommunications, which of course has its downsides, but the positives far outweigh the negatives. You still don’t believe it? Then remember how far telecommunications have come over the ages. But you have to start many hundreds of years before Christ...

NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS

17. 5. 2024 Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme.

ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA

16. 5. 2024 The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna.

CZECHS HAVE ICE HOCKEY IN THEIR DNA. MILLIONS OF PEOPLE WATCH THE GAMES, ADVERTISERS ARE REAPING THE BENEFITS

16. 5. 2024 The moments when the heart of the Czech nation beats to the rhythm of the chants of the fans in the stands and the eyes cannot tear themselves away from the puck sliding down the ice are extremely emotional and unforgettable. The cries of “Goal!” rock the windowpanes in towns and villages, especially when it is the World Championship. Czechs have simply had ice hockey in their DNA since the beginning of the last century. Anyone who doesn’t have the opportunity to attend the games live is usually glued to the TV screen. It is no wonder that on every major hockey occasion, such as the ongoing World Championship, loads of hockey-themed advertisements pop up.

EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE

15. 5. 2024 The news portal TN Live will become TV Nova's main channel for broadcasting ahead of the European Parliament elections. At the same time, the portal itself will shift in content and come up with new programming.

PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY

15. 5. 2024 The first thematic channel of the Prima Group localized for the Slovak market is the Prima Cool station. It will start broadcasting on 27 May.

AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD

15. 5. 2024 The commercial TV broadcasters associated with the Association of Commercial Television (AKTV) have managed to reach another agreement aimed at greater protection of their content in the online environment.

HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS

7. 5. 2024 Good marketing is all about the consumer. If it isn't geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social listening, as well as an openness to learning about different demographics. It isn't a "one and done" approach.

THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH

7. 5. 2024 The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share.

WHEN TRADITION AND INNOVATION GO HAND IN HAND. TEA CULTURE MARKETING HAS LONG RELIED ON BOTH TRADITIONAL ANCHORING AND POP CULTURE OVERLAP

6. 5. 2024 It is time to dust off your fanciest tea sets - International Tea Day is fast approaching and on 21 May 2024, the world will celebrate the cultural legacy of one of history’s greatest inventions. Tea culture varies from region to region around the world, as do preferred varieties and folk traditions. But whatever your favourite variation, the tea industry counts you in. Nowadays, it is really easy to get lost in the flood of loose, bagged, and iced teas, each with its own unique flavour and story. It is just as easy to get lost in the marketing campaigns designed to promote them, which would be a shame as there are some real gems to be found among them.