CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV

5. 6. 2024 The Czech hockey team's ride to the finals helped CT Sport to significantly increase its share of viewership, which also earned the Czech TV stations' overall share in May. This was felt especially by the strongest commercial TV stations.

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group.

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO.

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 This year's Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly.

NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS

30. 5. 2024 The UEFA Champions League will remain on Nova Sport for years to come. Live broadcasts will now also be available on Nova Sport 5 and 6.

WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?

30. 5. 2024 The Vodafone operator is the first player on the pay-TV market to offer a connection with the prima+ video library. The news started on the same day as the launch of the global video library Max, Tuesday 21 May.

ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

30. 5. 2024 Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group.

CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS

29. 5. 2024 CNN Prima News will broadcast five major debates in the run-up to the European Parliament elections, including a duel between Prime Minister Petr Fiala and former Prime Minister Andrej Babiš.

PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR

29. 5. 2024 The new competition show Who Is asking? is based on questions from ordinary viewers. It will appear on TV Prima for the first time on Friday, 21 June, and will fill the Friday summer evenings.

TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS

28. 5. 2024 The media group Nova plans to continue to disseminate its signal via DVB-T2 terrestrial broadcasting in the coming years. RRTV has applied for a new licence for its flagship channel.

PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL

28. 5. 2024 The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool.

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

27. 5. 2024 Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

26. 5. 2024 An analysis of more than 500 Australian brands spanning three years found that most advertisers who jumped ship to VOD lost market share. What does this mean for advertisers as linear TV audiences decline? Especially those that have almost entirely swapped linear for VOD over the last year thinking it will do the job. Risky strategy, per Adgile Media boss Shaun Lohman, who unpacks findings that run counter to the narrative brands are being fed. What you need to know: • Adgile mapped the performance of over 500 Australian brands over the last three years.

WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?

25. 5. 2024 How public-service broadcasters (PSBs) can better appeal to the notoriously hard-to-reach younger demographics has been a hot topic for years, as they move away from linear TV.

CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR

24. 5. 2024 The production of new content for the linear channels of the CME television group, which includes TV Nova, as well as for the Voyo service, was reflected in a 20 percent increase in production hours last year.

NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET

23. 5. 2024 The launch of a new brand of Joya cereal bar supports the "world's most boring advice" campaign.

GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA

23. 5. 2024 Spontaneity, variety and a lively programme day and night are what young travellers expect from travel. How do Czech travel agencies reach them?

LIVE SPORTS BROADCASTS ATTRACT MILLIONS OF VIEWERS WORLDWIDE. THE GLOBAL POPULARITY OF ICE HOCKEY PRESENTS AN AMAZING ADVERTISING OPPORTUNITY

23. 5. 2024 Advertising on sports TV channels or at key events allows companies to hand their brand to a huge number of viewers on a silver platter. In addition, advertisers can be sure that ad spots will be seen by viewers who are enthusiastic and engaged with the content, reducing the likelihood of skipping or ignoring ads. Social identity Sports fans are highly engaged viewers – and this is especially true for live broadcasts. But when it comes to major sporting events, even those who normally don’t enjoy sports can’t take their eyes off the screen. During a major sporting event, such as the current World Ice Hockey Championship, the whole nation becomes a sports fan. Watching sport in large numbers creates a sense of community – and this group experience tends to be a unique experience that fulfils a deep-seated human need for belonging.