PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES

20. 6. 2024 Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?.

NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA

18. 6. 2024 Czechs most often get their news from the internet and TV news. But even from these main channels, news viewership is declining. This is also true for social media, according to a new Digital News Report from the Reuters Institute.

THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS

18. 6. 2024 We've waited a long time for any standards to measure carbon emissions from advertising and media, but they're finally here. Now marketers can work with reliable metrics and give owners carbon data instead of assumptions.

FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

17. 6. 2024 The recent "Language of Effectiveness 2024" survey by Marketing Week and Kantar reveals a significant change in companies' focus on marketing effectiveness.

COMMERCIAL MEDIA HAVE RESERVATIONS ABOUT THE BIG MEDIA AMENDMENT

17. 6. 2024 Representatives of the private media sector do not like the new form of the draft media amendment. They see the wording of the accompanying Memorandum, which is supposed to describe more precisely the tasks of public service media, as essential.

THE INEFFICIENCY OF SELLING LINEAR AND STREAMING TV SEPARATELY

15. 6. 2024 In the ever-evolving landscape of television, the traditional boundaries between linear and streaming TV are becoming increasingly blurred. Yet, the industry continues to treat them as distinct entities, selling ad inventory separately for each platform.

FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

14. 6. 2024 All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain.

PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR

13. 6. 2024 TV Nova's newsroom continues to test the possibilities of artificial intelligence. It is currently working on several projects, most recently using an AI-created presenter for daily horoscope videos on TN.cz.

CASTING FOR NAKED ATTRACTION ATTRACTED MOSTLY SINGLE MEN. THE CREATORS ARE NOW LOOKING FOR WOMEN

13. 6. 2024 The news about the upcoming Czech and Slovak version of the reality show Naked Attraction immediately caused a big fuss and stormy reactions. And not only that... The influx of applications from men...

ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

13. 6. 2024 With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year.

APPLE IS THE FIRST BRAND WORTH OVER A TRILLION DOLLARS

12. 6. 2024 The Kantar BrandZ ranking of the world's most valuable brands has been dominated for the third time by Apple, which has reached a historic milestone with a value of over a trillion dollars. It is followed by technology brands Google, Microsoft and Amazon.

ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

11. 6. 2024 The most profitable player in the commercial TV market is seeing unabating pressure on its advertising space. As a result, some clients are already negotiating bookings for their additional investments. It is already certain that the price of TV advertising will increase again. Also in play is a change in the target group for 2025.

COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

11. 6. 2024 How to engage consumers with advertising messages or TV viewers with science news? That's what this year's Communication Summit conference answered.

MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

10. 6. 2024 The year 2023 was the first full year in which anti-video measures were no longer in place. People didn't feel as much need to spend as much time with media as they did in covidu, on the other hand, advertisers' uncertainty was unblocked. We summarise how the different media and media types stood in our infographic.

A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

8. 6. 2024 Optimistic reports of ever-increasing numbers of new subscribers in the country are likely to be greatly distorted, believes Erika Luszicsa of Axocom.

DIGIMEDIA ON THE FUNDING OF ČT AND ČRO OR TERESTRICE AND PAY TV

7. 6. 2024 This year's Digimedia conference will focus on public service media funding, terrestrial broadcasting and pay TV, and digital networks for commercial radio.

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 Artificial intelligence as an aid to communication, research and the fight against disinformation - these are the main topics of this year's annual MAM conference.

CNN PRIMA NEWS SHARE APPROACHED 5% ON WEDNESDAY

6. 6. 2024 The debate between Prime Minister Fiala and ex-Prime Minister Babiš increased the share of CNN Prima News to almost 5% on Wednesday.