HOW DIFFERENT GENERATIONS WATCH TV

19. 10. 2024 | 5 min read Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you'd expect.

TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS

17. 10. 2024 | 5 min read Gigabytes of articles have already been written about the current viewership of classic television. But it doesn’t hurt to look at what is behind the claims of people who indicate in surveys that they watch TV. In a previous article, we examined what “watching TV” means. Only with a clear definition of “watching TV” can we assess the role of classic TV as a touchpoint. TV viewing surveys The question of how often people watch television has been the subject of dozens of studies. The results of these studies are used, among other things, for media planning. Although everyone might seem to know what watching TV means, clarifying the concept and asking viewers about their understanding appears to be a good idea. This is what the GroupM project Media Bubbles is doing. It examines the differences in media habits between the general Czech online population (which includes about 92% of the total population) and people from media and advertising agencies. In addition, the latest survey took a closer look at young consumers under 25. What does it mean to watch TV? Let’s briefly summarise what people mean when they say they watch TV. For 80% of the Czech online population, watching TV is equivalent to watching a live broadcast in real time. Among young people under 25, 72% have the same understanding. However, watching TV includes watching pay VOD services for almost half of the population. A quarter of the population (and 31% of the young under 25) even include YouTube in watching TV. Watching TV – what does that mean?

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?

3. 9. 2024 | 7 min read There has long been a debate among media professionals and marketers about what it actually means to watch TV. As there’s nothing worse than conjecture, we asked people. Viewers. And as you might expect, watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.

PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY

2. 9. 2024 | 3 min read With the birth of children, parents fundamentally change completely all o. But j Data from the BoomLab marketing lab shows exactly what the new babies will do to parents and their purchases.

SCHOOL BELL RINGING: TELEVISION ADVERTISING HAS A BIG IMPACT ON WHAT IS PURCHASED AND WHERE TO SHOP BEFORE SCHOOL STARTS

28. 8. 2024 | 7 min read Many parents have been shopping for school supplies since May, according to a new online survey on the influence of TV on pre-school shopping. It reveals the factors that influence parents’ shopping behaviour.

STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS

19. 7. 2024 | 4 min read Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation.

MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET

2. 5. 2024 | 6 min read The study, which was carried out at the request of RTR Medien and the TELETEST working group, confirms the prevailing use of broadcasters’ offerings and the stagnation of online alternatives.

THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES

28. 3. 2022 | 3 min read The TV advertising market in the Czech Republic continues to grow in the first months of this year and the increased demand for TV advertising space persists.

ATO: ALMOST 7 MILLION CZECHS WATCH TV DAILY

20. 11. 2021 | 3 min read On the occasion of World Television Day, the ATO has published key TV viewing trends in the Czech Republic.

TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

16. 11. 2021 | 3 min read Live TV viewing remains the strongest type of linear TV viewing. TV content in the digital environment is watched most often on demand.

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 | 16 min read Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers.

DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

5. 8. 2021 | 3 min read More consumers are viewing films at home rather than going to the theater, according to new research from the Hub

PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT

3. 8. 2021 | 3 min read TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday.

TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR

25. 2. 2021 | 3 min read Hungarians spend most of their time before the TV screen out of all viewers in Central Europe, the highest increase in the rating was seen in the Czech Republic and Slovakia.

WHY 2019 WILL BRING A MORE HOLISTIC APPROACH TO TV AND VIDEO

17. 1. 2019 | 4 min read There’s no denying 2018 was a challenging year all round, with broadcasters, publishers and advertisers putting their energies into General Data Protection Regulation (GDPR) preparations. At the same time on-going fragmentation of TV and video viewing across screens and platforms caused disruption in the market, with major media providers, digital giants and new market entrants all competing for audience time and attention.