NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER

7. 11. 2024 | 2 min read The two largest commercial TV groups in the Czech Republic are experiencing a successful year from the point of view of advertisers. Both Prima and Nova are close to full advertising sell-out this year.

AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW

5. 11. 2024 | 3 min read Broadcasters around the world are celebrating World Television Day on 21 November. AKTV, which brings together the most important Czech commercial broadcasters, will not be left behind. In cooperation with its member broadcasters, AKTV has prepared an interactive "open day" for its clients, business partners and professionals in the field of television and media in the studios and behind the scenes.

FROM KENNEDY TO THE CZECH VELVET REVOLUTION: TELEVISION WAS, IS AND WILL BE THE VIEWER’S GUIDE THROUGH MODERN HISTORY

28. 10. 2024 | 13 min read Television has shaped modern history: from the rise of John F. Kennedy in the USA, through the Watergate scandal, and the tragic footage of the Challenger disaster, to the fall of the Berlin Wall and Princess Diana’s funeral procession. It has been both a witness to and a catalyst for change, including in the Czech Republic—it broadcast the 1968 invasion, showed the revolutionary days of 1989, and shaped opinions during the first direct presidential election. Today, in combination with social media, television influences the world more than ever. What has been its historical role so far? The Rise and Fall of JFK: A Career Framed by the Lens John F. Kennedy’s political career unfolded on television screens. This was logical, as Kennedy’s charisma and celebrity status made him seem like a face made for television cameras. In 1960, he won the first televised presidential debate in the USA; this moment likely catapulted him to the top of the state. His opponent, Richard Nixon, looking tired after illness and refusing makeup, appeared less attractive than the fresh, youthful, and prepared Kennedy—an unfortunate strategic mistake. This debate beautifully illustrates the power of television: while Kennedy overwhelmingly won the hearts of television viewers, those who only listened to the debate on the radio were much more inclined towards Nixon. Presentation, to a degree, triumphed over content. Just three years later, on 22 November 1963, television cameras became witnesses to the last chapter of Kennedy’s life, when he became a victim of an assassination in Dallas. The whole of America mourned together with the screens. Along with the young idealistic president, the idea of an idealistic America died. Hope turned to sorrow, then to scepticism.

THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

21. 10. 2024 | 8 min read An excessive number of commercial breaks in television broadcasting is not good for television or TV viewers. CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.

BRANDS BRIEFS BUDGETS: VLADIMIR POŘÍZEK – THERE ARE STILL FEW VIDEOS ON THE MARKET

20. 10. 2024 | 1 min read Ondřej Aust and David Brada present the weekly marketing podcast Brandy Briefy Budgets

CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 | 2 min read Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September.

EDISK AGREES WITH NOVA AND PRIMA, THE FIGHT AGAINST ONLINE PIRATES CONTINUES

11. 9. 2024 | 2 min read Following a recent settlement agreement with the operators of the Fastshare.cloud storage service, the Commercial Television Association has managed to reach an agreement with the operators of eDisk and Sledujteto.

PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD

11. 9. 2024 | 1 min read The PrimaGroup's interest in the music TV stattion TV Óčko and its thematic channels has waned. In an interview with Médiář, Prima's CEO Marek Singer said that the two parties could not agree on the price. "It's always a question of supply and demand, and if you don't agree on terms, things don't happen. At the moment it looks like it won't," Singer said, adding that Óčko remains part of the offer of Media Club, the commercial agency under Prima through which it sells advertising.

PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN

9. 9. 2024 | 16 min read The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer.

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 | 10 min read Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space.

CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

2. 9. 2024 | 3 min read CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections.

THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

2. 9. 2024 | 2 min read The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent.

NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

29. 8. 2024 | 4 min read International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home.

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 | 4 min read In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return.

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 | 2 min read Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.

REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR

13. 8. 2024 | 2 min read The Prima Group's revenues increased again last year and exceeded the total of four billion crowns.

PRIMA+ HAS 1.2 MILLION REGISTERED USERS

1. 8. 2024 | 1 min read Video platform prima+ has 1.2 million registered users and 161 thousand paying users.

PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

1. 8. 2024 | 3 min read New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts.