PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN

9. 9. 2024 | 16 min read The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer.

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 | 10 min read Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space.

CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

2. 9. 2024 | 3 min read CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections.

THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

2. 9. 2024 | 2 min read The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent.

NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

29. 8. 2024 | 4 min read International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home.

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 | 4 min read In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return.

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 | 2 min read Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.

REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR

13. 8. 2024 | 2 min read The Prima Group's revenues increased again last year and exceeded the total of four billion crowns.

PRIMA+ HAS 1.2 MILLION REGISTERED USERS

1. 8. 2024 | 1 min read Video platform prima+ has 1.2 million registered users and 161 thousand paying users.

PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

1. 8. 2024 | 3 min read New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts.

MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA

29. 7. 2024 | 1 min read The spring changes in Impression Media have already been registered in the Commercial Register, and Media Club is the 100% owner of the internet agency.

PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

29. 7. 2024 | 2 min read Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts.

SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION

25. 7. 2024 | 2 min read Simply Fresh summer campaign includes the bagel and sandwich brand's first ever spots created with WMC Grey.

SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA

22. 7. 2024 | 9 min read Prima has concentrated its hobby programmes around Sunday lunchtime. The series of programmes forms an important vertical, which it also exploits commercially.

PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET

10. 7. 2024 | 20 min read The proposal to increase licence fee collection is facing opposition from private broadcasters. Marek Singer, CEO of the Prima media group, states that the current proposal would provide more revenue to public television and radio than the lawmakers claim.

CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 | 2 min read Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year.

TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS

5. 7. 2024 | 5 min read Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV.

VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR

3. 7. 2024 | 2 min read Interest in watching video content continues to increase significantly, according to Czech Radio.