THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

21. 10. 2024 | 8 min read An excessive number of commercial breaks in television broadcasting is not good for television or TV viewers. CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.

BRANDS BRIEFS BUDGETS: VLADIMIR POŘÍZEK – THERE ARE STILL FEW VIDEOS ON THE MARKET

20. 10. 2024 | 1 min read Ondřej Aust and David Brada present the weekly marketing podcast Brandy Briefy Budgets

CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 | 2 min read Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September.

EDISK AGREES WITH NOVA AND PRIMA, THE FIGHT AGAINST ONLINE PIRATES CONTINUES

11. 9. 2024 | 2 min read Following a recent settlement agreement with the operators of the Fastshare.cloud storage service, the Commercial Television Association has managed to reach an agreement with the operators of eDisk and Sledujteto.

PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD

11. 9. 2024 | 1 min read The PrimaGroup's interest in the music TV stattion TV Óčko and its thematic channels has waned. In an interview with Médiář, Prima's CEO Marek Singer said that the two parties could not agree on the price. "It's always a question of supply and demand, and if you don't agree on terms, things don't happen. At the moment it looks like it won't," Singer said, adding that Óčko remains part of the offer of Media Club, the commercial agency under Prima through which it sells advertising.

PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN

9. 9. 2024 | 16 min read The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer.

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 | 10 min read Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space.

CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

2. 9. 2024 | 3 min read CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections.

THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

2. 9. 2024 | 2 min read The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent.

NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

29. 8. 2024 | 4 min read International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home.

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 | 4 min read In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return.

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 | 2 min read Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.

REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR

13. 8. 2024 | 2 min read The Prima Group's revenues increased again last year and exceeded the total of four billion crowns.

PRIMA+ HAS 1.2 MILLION REGISTERED USERS

1. 8. 2024 | 1 min read Video platform prima+ has 1.2 million registered users and 161 thousand paying users.

PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

1. 8. 2024 | 3 min read New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts.

MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA

29. 7. 2024 | 1 min read The spring changes in Impression Media have already been registered in the Commercial Register, and Media Club is the 100% owner of the internet agency.

PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

29. 7. 2024 | 2 min read Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts.

SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION

25. 7. 2024 | 2 min read Simply Fresh summer campaign includes the bagel and sandwich brand's first ever spots created with WMC Grey.