IF YOU CAN RELAX WELL IN YOUR OFFICE, YOU CAN WORK BETTER. HAVE A LOOK
27. 1. 2021 In some professions you can work from home. This is the case of most people involved in TV or radio broadcasting. And it applies to the Prima group, which has a great advantage – its new offices in the Vinice renovated office building. The building in Strašnice underwent a number of adjustments tailored to the… Continue reading IF YOU CAN RELAX WELL IN YOUR OFFICE, YOU CAN WORK BETTER. HAVE A LOOK
WHAT PEOPLEMETERS SAY
2. 6. 2020 TV rating, which is measured electronically using so called peoplemeters in the Czech Republic, celebrates its 23rd anniversary today. This method started to be applied in 1997. Since that time, it has been subject to a number of changes and it ranks among the most advanced methods across the globe today. Research for the Association of… Continue reading WHAT PEOPLEMETERS SAY
CNN PRIMA NEWS BOSS SINGER: IN A GOOD WAY, WE WANT TO BE MAINSTREAM
2. 5. 2020 Tomorrow night, viewers can get their first taste of what the alliance between Prima Group and American news station CNN entails. CNN Prima News will kick off its main programme before 7 p.m., followed by other programmes. There will be a total of 30 of them, broadcast between the continuous stream of daily newscasts. Deník… Continue reading CNN PRIMA NEWS BOSS SINGER: IN A GOOD WAY, WE WANT TO BE MAINSTREAM
COMMERCIAL BROADCASTERS SUPPORTED INFORMATION CAMPAIGN OF THE MINISTRY OF HEALTH, AIRING 25 HOURS OF PUBLIC AWARENESS SPOTS FOR FREE
29. 4. 2020 Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of the coronavirus infection and provided… Continue reading COMMERCIAL BROADCASTERS SUPPORTED INFORMATION CAMPAIGN OF THE MINISTRY OF HEALTH, AIRING 25 HOURS OF PUBLIC AWARENESS SPOTS FOR FREE
PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS
27. 11. 2019 Prima Group won two awards at the HbbTV Awards. The jury awarded Prima in the Best Marketing and Promotion category for its Red Button campaign with Karel Voříšek and in the Best Use of HbbTV for Enhanced TV Services category for its video rental series offer. For the eighth time, the symposium organised by the… Continue reading PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS
AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE
14. 6. 2019 As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies share their experience, inspiration and contacts. This year’s… Continue reading AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE
HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA
6. 5. 2019 The red button on the remote control has become one of the most profitable digital services for TV Prima. The number of viewers and time spent with hybrid TV is growing. Viewers willingly pay and fill in questionnaires via HbbTV. So much so that Prima at first considered it a mistake. When Prima TV viewers want… Continue reading HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA
THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES ITS 2ND BIRTHDAY; PRIMA’S MAREK SINGER IS INCOMING PRESIDENT
29. 3. 2019 The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities. The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson.… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES ITS 2ND BIRTHDAY; PRIMA’S MAREK SINGER IS INCOMING PRESIDENT
WHAT IS HBBTV AND HOW TO TUNE IN: ALL ABOUT HYBRID BROADCASTING
17. 7. 2018 You’ve probably already encountered the so-called Red Button, which sometimes appears on the TV screen and disappears again. But what is it and how does it work? HbbTV stands for hybrid broadcasting and has been a standard of the European Telecommunications Standards Institute since 2010. It adds an interactive superstructure to traditional TV broadcasting. In our… Continue reading WHAT IS HBBTV AND HOW TO TUNE IN: ALL ABOUT HYBRID BROADCASTING
ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION
12. 4. 2018 In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION
TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS
12. 2. 2018 As the results of the first month of 2018 show, the increase affects all players in the market. The Czech television advertising market had a successful first month this year. Based on the number of delivered advertising TRPs, 2018 started off favourably. Compared to the same period last year, the number of TRPs delivered to the… Continue reading TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS
CZECH TELEVISION MARKET HAS GROWN BY 5% IN RECENT YEARS
29. 3. 2017 Performances of the main commercial broadcasters show, however, that the market has not returned above the pre-2008 level. The Czech television market in 2014 and 2015 rose in net investments by less than 5%. The comparison, based on economic results (performance) of the main commercial players in Czech television market (Nova Group, Prima Group, Barrandov Group), also shows that in total… Continue reading CZECH TELEVISION MARKET HAS GROWN BY 5% IN RECENT YEARS
THE NOVA, PRIMA AND ÓČKO TV GROUPS ESTABLISHED THE ASSOCIATION OF COMMERCIAL TELEVISION
2. 3. 2017 The new Association of Commercial Television (Asociace komerčních televizí, z.s., “AKTV”), established by CET 21 spol. s r.o., FTV Prima, spol. s r. o. and Stanice O, a.s. started operating in February 2017. The principal objective of AKTV is to associate commercial TV broadcasters in the Czech Republic and collectively defend, support and promote their interests in… Continue reading THE NOVA, PRIMA AND ÓČKO TV GROUPS ESTABLISHED THE ASSOCIATION OF COMMERCIAL TELEVISION
