PUBLIC SERVICE MEDIA SHOULD NOT PROFIT FROM ADVERTISING, SAYS THE ASSOCIATION OF COMMERCIAL TELEVISION

27. 4. 2024 Media manager Klára Brachtlová has been the head of the Association of Commercial Television (AKTV) for a year. The Association was founded by the Nova, Prima, and Óčko TV groups seven years ago. In an interview, Klára Brachtlová reveals how the Association helps TV stations, how broadcasters are coping with the advent of artificial intelligence, and why commercial media opposed the amendment to the law that increases fees for Česká televize (Czech Television, ČT).

ÓČKO UNLOCKS PREMIUM CONTENT FROM ONLINE CREATORS IN NEW SHOW

24. 4. 2024 The new show O Unlocked will appear on TV Óčko from Wednesday evening. It will offer bonus videos that cannot be seen publicly outside the paywall of specific creators.

NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

18. 4. 2024 TV stations using additional services based on the virtual red button have increased the freely available archive for one week.

THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK

18. 4. 2024 Vojtěch Vavrek is the new head of the social media business of the Óčko Group.

MEDIAR.CZ: ŠTĚPÁN WOLDE – ÓČKO HAS CHANGED FROM MUSIC TELEVISION TO SOCIAL MEDIA

13. 12. 2023 Štěpán Wolde, the longest-serving CEO of TV Óčko, has been in the position for 12 years (Petr Dvořák has been at the helm of CT for the same length of time).

THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR

7. 8. 2023 The average audience share during Saturday's Best of Depeche Mode was 4.5 times higher than this year's average for Óčka Star in the 15 to 69 year old category. This selection generated a high level of interest from viewers aged 35 and over. For example, among female viewers aged 35 to 44, the audience share was 6.31%. This made Óčko Star the 5th most watched TV channel among this target group of female viewers during the programme's broadcast and even surpassed one of the top three TV stations.

TV ÓČKO INCREASED REVENUES LAST YEAR, MADE A SMALL LOSS

24. 7. 2023 The Óčko group of music TV stations increased revenues last year, but made a small loss due to a decline in viewership.

DIGIMEDIA 2023: COMPLETE PRESENTATION FROM THE CONFERENCE

16. 6. 2023 Three sessions, 22 speakers, nine presentations. This was the 18th edition of the DIGIMEDIA 2023 conference, which took place this Wednesday in the Congress Hall of the Czech Television in Prague, Kavčí Hory. A complete overview of what was said at the conference was brought to you by televizniweb.cz

THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES

28. 3. 2022 The TV advertising market in the Czech Republic continues to grow in the first months of this year and the increased demand for TV advertising space persists.

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES ITS 2ND BIRTHDAY; PRIMA’S MAREK SINGER IS INCOMING PRESIDENT

29. 3. 2019 The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities. The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson. In the field of European legislature, AKTV actively joined the process of creating a Copyright Regulation and, in the Czech Republic, it has been involved in the preparation of the transposition of The Audiovisual and Media Service Regulation (AVMSD) since its inception. After the expiration of the two-year term, there will be a change in AKTV’s president; Prima’s Marek Singer will replace Nova’s Jan Vlček.