MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT

27. 4. 2023 | 2 min read The great majority of marketers around the world are now including streaming platforms in their media planning, but far fewer view these as effective advertising channels.

HOW ADVERTISERS CAN EFFECTIVELY COMBINE LINEAR AND STREAMING TV CAMPAIGNS

18. 4. 2023 | 6 min read Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits. But planning their video investments can be especially confusing, with negative and misleading newsfeed headlines of dwindling TV audiences and the sentiment that streaming is the only way to reach young audience segments.

THE DEMISE OF LINEAR TV IS GREATLY EXAGGERATED

15. 4. 2023 | 4 min read Are we really looking at the end of linear TV? Certainly, the signs don’t seem good if you read headlines about cord-cutting and network and cable ratings declines.

STUDY USA: HOUSEHOLDS SPEND ALMOST 6 MINUTES LOOKING FOR CONTENT TO STREAM ON TV

13. 4. 2023 | 2 min read As U.S. consumers increasingly switch to connected televisions, finding something to stream in a sea of content offerings has become a challenge.

CO-VIEWING HELPS BOOST STREAMING REACH

12. 4. 2023 | 3 min read A new report from TVision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming.

THREE OF THE FOUR VOD SERVICES WILL INTRODUCE ADVERTISING BY NEXT YEAR AT THE LATEST

31. 3. 2023 | 2 min read Advertising will become a standard part of most paid streaming services by 2025, according to the latest NPAW 2023 State of Streaming Advertising and Analytics study, which analysed data from 250 streaming service operators around the world.

CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA

23. 3. 2023 | 2 min read There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia.

MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

22. 3. 2023 | 2 min read 12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household.

THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

22. 3. 2023 | 3 min read New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households.

NOW IS A KEY MOMENT FOR AGREEMENT ON CROSS-MEDIA MEASUREMENT

20. 3. 2023 | 5 min read The pressure for better cross-media measurement has been building and now is a key moment to agree on five common principles to meet marketers’ needs and improve the consumer ad experience.

TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS

16. 3. 2023 | 4 min read The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV.

ACCENTURE STUDY: VIEWERS OF STREAMING SERVICES ARE FRUSTRATED, THEIR DEMANDS ARE GROWING

14. 3. 2023 | 5 min read Do you find it frustrating to sift through content on streaming platforms? You're not alone. According to an Accenture study, 72 percent of respondents experience this feeling. What are the other findings of the "Reinvent for Growth" report?

SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS

9. 3. 2023 | 4 min read Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports.

TV ADVERTISING ISN’T DEAD – IT JUST NEEDS MORE EFFECTIVE STRATEGIES

18. 2. 2023 | 5 min read Unifying the best brand-safe linear and digital strategies is the new advertising reality, argues Ampersand’s chief technology officer Gerrit Niemeijer.

TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR

16. 2. 2023 | 4 min read Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic.

TV BECOMES INCREASINGLY RELEVANT AS GEN Z VIEWERS MATURE

8. 2. 2023 | 3 min read Age demographic differences in the TV market are nothing new but a study from Horowitz Research, tracking the media lifestyles of Gen Z, has uncovered notable differences in a single group, that is the media lifestyles of 18-24 year-old Gen Zers compared with younger counterparts.

ADVERTISING’S ROLE IN THE VIEWERSHIP BATTLE.

31. 1. 2023 | 2 min read The world embraced streaming during the pandemic, but as life starts returning to normal, subscription growth rates are slowing.

4 FACTS THAT WILL SHAPE TV ADVERTISING THROUGHOUT 2023

25. 1. 2023 | 4 min read Each year brings the opportunity to set a new direction and 2023 is no different. Appropriately, CES is a place each January where the future of media comes to life, acting as a guide to help buyers and sellers sink or swim as they navigate a new year.