Tag: streaming
STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X
4. 1. 2024 | 5 min read Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study.
WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?
30. 12. 2023 | 4 min read Despite the rise of streaming services and CTV, traditional television is still prevalent.
THE FUTURE OF TV: RE-SHAPED, RE-DEFINED, AND STILL RELEVANT
30. 12. 2023 | 6 min read Industry leaders explore the future of television.
TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE
21. 12. 2023 | 5 min read Thinkbox highlights data that shows linear TV advertising has increased in price by 20% – not 50% – since 2019, and suggests that while price is an important factor in TV’s effectiveness there are other things to consider.
MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS
20. 12. 2023 | 3 min read About 68% of millennials surveyed by the analytics firm said they have an ad-supported streaming subscription – more than any other generation.
DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029
6. 12. 2023 | 2 min read Netflix will continue to top SVOD competitors in subscribers in six years: In the race to grow the biggest subscription video-on-demand (SVOD) customer base before the start of the next decade, Netflix is the odds-on favorite, according to a newly released forecast from Digital TV Research.
ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS
29. 11. 2023 | 3 min read At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple SVOD services at the same time, averaging two services per user. However, it is important to note that not everyone actually subscribes to all streaming services used.
STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD
25. 10. 2023 | 3 min read Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study.
STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS
16. 10. 2023 | 1 min read TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix.
SURVEY RANKS TOP SPORTS AMONG TV VIEWERS
13. 10. 2023 | 2 min read The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey.
DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS
12. 10. 2023 | 2 min read One in three people with streaming subscriptions are sharing their accounts with other households.
SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION
26. 9. 2023 | 6 min read Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte.
TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS
22. 9. 2023 | 5 min read TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023.
MARKETERS ARE ‘HOPEFUL YET REASONABLE’ AHEAD OF Q4 AND HOLIDAY SEASON
14. 9. 2023 | 5 min read Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of uncertainty, agency executives say.
TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD
13. 9. 2023 | 3 min read The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content.
AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES
8. 9. 2023 | 4 min read Nielsen’s Gracenote unit marks trend toward classic TV content.
STREAMING WITH INTENTION – CONNECTING WITH THE NEXT GENERATION OF VIEWERS
25. 8. 2023 | 5 min read Leaders from Braze, Roku, and McCann Worldgroup dissect the updated media landscape and how it’s consistently evolving.
STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW
24. 8. 2023 | 3 min read There appears to be a ceiling to the number of TV and video services that viewers would want to subscribe to, and consumers might be approaching that ceiling, according to a report from Hub Entertainment Research. Even so, more viewers are upping their spending on video services than decreasing their outlays, per the report.