SURVEY RANKS TOP SPORTS AMONG TV VIEWERS

13. 10. 2023 | 2 min read The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey.

DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS

12. 10. 2023 | 2 min read One in three people with streaming subscriptions are sharing their accounts with other households.

SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION

26. 9. 2023 | 6 min read Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte.

TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS

22. 9. 2023 | 5 min read TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023.

MARKETERS ARE ‘HOPEFUL YET REASONABLE’ AHEAD OF Q4 AND HOLIDAY SEASON

14. 9. 2023 | 5 min read Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of uncertainty, agency executives say.

TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD

13. 9. 2023 | 3 min read The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content.

AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES

8. 9. 2023 | 4 min read Nielsen’s Gracenote unit marks trend toward classic TV content.

STREAMING WITH INTENTION – CONNECTING WITH THE NEXT GENERATION OF VIEWERS

25. 8. 2023 | 5 min read Leaders from Braze, Roku, and McCann Worldgroup dissect the updated media landscape and how it’s consistently evolving.

STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW

24. 8. 2023 | 3 min read There appears to be a ceiling to the number of TV and video services that viewers would want to subscribe to, and consumers might be approaching that ceiling, according to a report from Hub Entertainment Research. Even so, more viewers are upping their spending on video services than decreasing their outlays, per the report.

NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

16. 8. 2023 | 3 min read Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW.

NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

11. 8. 2023 | 3 min read New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications

THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME

10. 8. 2023 | 8 min read Is media a field in decline? Few will refute that as forcefully as Dušan Švalek. The man who already largely runs the operations of CME, the multinational group that operates the Czech Republic's most-watched commercial television and has huge plans for the Voyo video library.

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

8. 8. 2023 | 1 min read The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. "We have already negotiated a deal with Czech Television," says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the video platform to date, recent personnel changes in Prima's management and his view on the amendment to the Audiovisual Act.

TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

7. 8. 2023 | 2 min read As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority.

KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

4. 8. 2023 | 2 min read So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME

2. 8. 2023 | 3 min read Kids content needs are the top reason why parents subscribe, stick with and drop streaming services, a new report from SuperAwesome finds.

LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

1. 8. 2023 | 6 min read When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving.

AI AND THE AVOD VIEWING EXPERIENCE

25. 7. 2023 | 6 min read As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers