VOYO IS GROWING FASTER THAN EXPECTED, REPORTING AN OPERATING PROFIT, SAYS NOVA CEO DANIEL GRUNT

19. 4. 2024 | 22 min read Daniel Grunt, who has been CEO of the Nova Group since January last year, has been given a difficult management assignment by the parent PPF Group. He is to transform the most-watched domestic broadcaster so that it can capitalise on the growing interest in online video while not cannibalising traditional broadcasting. Grunt’s task is to develop the Voyo paid streaming service while not competing with the traditional business that brings Nova billions of crowns from TV advertising.

TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY

12. 4. 2024 | 6 min read The findings of Altman Solon's 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising. Daniel Weinbaum shared key findings from the study in a webinar called Total Advertising Trends with Altman Solon in late February.

ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

5. 4. 2024 | 5 min read Nova TV's Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station's CEO Daniel Grunt at Thursday's press conference, Voyo had 820,000 subscribers in these markets as of yesterday.

STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW

30. 3. 2024 | 2 min read Media habits are changing but nearly two-thirds (64%) of Britons’ TV viewing time remains spent on live TV, with online streaming (36%) some way behind, according to a new study.

HALF OF STREAMING USERS DON’T KNOW WHICH SERVICE THEIR FAVORITE SHOW IS ON

28. 3. 2024 | 3 min read A new study by hub Entertainment Research has found that about half of streaming users do not know which service has popular franchise shows — and licensing is to blame. About the same percentage of TV viewers say they could not explain what Apple TV+ is to another person.

FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY

21. 3. 2024 | 5 min read FAST channels are a phenomenon that has so far avoided the Czech Republic. The viewer only needs to press a button on the remote control to enter their world.

AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ

19. 3. 2024 | 16 min read Lucie Oravčíková took over the management of Nova’s digital activities , including the voyo streaming service last year, from today’s Nova CEO Daniel Grunt. At the same time, she became head of digital at a sister TV group Markíza in Slovakia.

FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES

19. 3. 2024 | 6 min read You can choose from two hundred movies and TV shows on one, eight thousand on the other. One has a special profile for children, another counts only adults. One regularly charges CZK 89, the other CZK 319. One will not please with HD resolution, the other will delight with 4K with HDR. We've tested ten 'video on demand' streaming services so you can pick the one that suits you.

RESEARCH: SVODS STRUGGLE TO FIND IDENTITY WITH CONSUMERS

18. 3. 2024 | 2 min read As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options.

STREAMING MAY BE FLUSH WITH CONTENT BUT DISCOVERY REMAINS A CHALLENGE

17. 3. 2024 | 5 min read While consumers continue to enjoy a myriad of TV show options, discoverability remains a work in progress — and an increasingly valued feature by consumers, according to Hub Entertainment Research. But the firm’s Senior Consultant Mark Loughney believes to avoid flaring the fickle subscriptions of cancel-happy consumers, streamers need to remind viewers of the full reach of their libraries, not just the latest and greatest of their investments.

U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT

11. 3. 2024 | 4 min read With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can, including how they access TV content.

STUDY USA: SPORTS INCREASINGLY INFLUENCING CONSUMER STREAMING CHOICES

11. 3. 2024 | 3 min read More than a third of respondents to Hub survey say sports is "much more important than other kinds of content".

STUDY: TV TOP PURCHASE INFLUENCER

8. 3. 2024 | 2 min read US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process.

SURVEY USA: VIEWERS OVERWHELMINGLY WANT TO SEE MORE TV SHOWS DEPICTING REALISTIC WORK-LIFE BALANCE, FAMILY CARE AND GENDER EQUITY

8. 3. 2024 | 4 min read When Hollywood accurately depicts work-family and gender-equity scenarios on screen, it’s good for business by driving up viewership and engagement, according to a new research study.

PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES

7. 3. 2024 | 6 min read Prime time, the time when most viewers sit down at their screens and TV stations show the latest or most attractive programmes, has always been between seven and eight in the evening. With the advent of internet TV, viewers have been given the opportunity to change that. According to the TV channels' data, they continue to sit down in the evening most often, with only the rhythm of viewing during the week differing.

DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR

6. 3. 2024 | 4 min read The Czech Republic saw a 30% increase in subscriptions to video-on-demand (VOD) services last year. Netflix, Voyo, Disney+, Spotify and HBO Max were the most subscribed to. This is according to a study by Deloitte.

DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024

6. 3. 2024 | 8 min read SVOD has reached saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.

THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

25. 2. 2024 | 6 min read Nielsen’s chief product officer talks about trends in NFL viewing.