STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

20. 6. 2024 | 5 min read Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report.

DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY

20. 6. 2024 | 1 min read According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.

SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS

18. 6. 2024 | 3 min read A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming.

MANY OF MY FRIENDS DON’T OWN TVS, BUT THAT COULD CHANGE SOON

16. 6. 2024 | 8 min read Gen Z wants TVs to function more like their phones. How can TV makers innovate to compete for young consumers' attention?

THE INEFFICIENCY OF SELLING LINEAR AND STREAMING TV SEPARATELY

15. 6. 2024 | 4 min read In the ever-evolving landscape of television, the traditional boundaries between linear and streaming TV are becoming increasingly blurred. Yet, the industry continues to treat them as distinct entities, selling ad inventory separately for each platform.

ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

13. 6. 2024 | 10 min read With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year.

LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

9. 6. 2024 | 2 min read Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform.

STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 | 3 min read Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place.

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 | 4 min read Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.

STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

26. 5. 2024 | 7 min read An analysis of more than 500 Australian brands spanning three years found that most advertisers who jumped ship to VOD lost market share. What does this mean for advertisers as linear TV audiences decline? Especially those that have almost entirely swapped linear for VOD over the last year thinking it will do the job. Risky strategy, per Adgile Media boss Shaun Lohman, who unpacks findings that run counter to the narrative brands are being fed. What you need to know: • Adgile mapped the performance of over 500 Australian brands over the last three years.

WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?

25. 5. 2024 | 8 min read How public-service broadcasters (PSBs) can better appeal to the notoriously hard-to-reach younger demographics has been a hot topic for years, as they move away from linear TV.

FROM SMOKE SIGNALS AND PIGEONS TO AI AND FREE STREAMING. TELECOMMUNICATIONS HAVE SHAPED THE WORLD AND SOCIETY SINCE TIME IMMEMORIAL

17. 5. 2024 | 15 min read 17 May is the date dedicated annually to World Telecommunication and Information Society Day under the auspices of the International Telecommunication Union. You may ask why something like this should be celebrated at all, but the answer is obvious. The world today is the way it is because of telecommunications, which of course has its downsides, but the positives far outweigh the negatives. You still don’t believe it? Then remember how far telecommunications have come over the ages. But you have to start many hundreds of years before Christ...

HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

9. 5. 2024 | 4 min read Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching.

YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS

6. 5. 2024 | 6 min read Here’s how to navigate the brave new world of streaming

36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS

5. 5. 2024 | 2 min read New research from the United States suggests the launch of new tiers that are partially funded by ads has led to a third of subscribers to upgrade their services.

MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET

2. 5. 2024 | 6 min read The study, which was carried out at the request of RTR Medien and the TELETEST working group, confirms the prevailing use of broadcasters’ offerings and the stagnation of online alternatives.

STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS

30. 4. 2024 | 3 min read LGBTQ characters are dropping across broadcast, cable and streaming networks

MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

29. 4. 2024 | 4 min read Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries such as Extractors, Sex O'Clock or Method Markovic: Hojer. As well as valuable knowledge of what works on Voyo and the consumption habits of subscribers to the new streaming platform. "We already know that real cases and real stories definitely work well for us. That it works very well for us when a project has not three episodes but six. We're still learning what works for us in the spring, in the summer, in the fall, in the winter. Just as television copies some viewer needs and habits, SVOD is very much based on our needs when we pick up a laptop and pick up a series there. One interesting trend is that viewers of The Ordinary like to watch The Ordinary on SVOD at 8pm on Thursdays. That's really nice how people have linear or streaming connected to a lifestyle, a routine," Reitler commented.