PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions. In recent days, the Prima media group has sent… Continue reading PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

ONEPLAY TO BE SPIN-OFF INTO CME SERVICES

10. 6. 2026 CME is spinning off Oneplay into a new company, CME Services, with the aim of centralising streaming. The CME media group is preparing an organisational change within its digital operations, whereby the Oneplay streaming platform will be spun off from TV Nova into a new structure within the group. The spun-off division is to be… Continue reading ONEPLAY TO BE SPIN-OFF INTO CME SERVICES

THE WORLD CUP WILL CAPTURE YOUNGER CONSUMERS’ ATTENTION AND BUDGETS

8. 6. 2026 Many companies are betting on the World Cup to capture consumers’ attention, build awareness, and drive spending. Target last week kicked off its Summer Goals Tour, featuring interactive games, brand experiences, giveaways, and exclusive products across four host-market cities. Adidas is using the event to deepen its relationship with Nordstrom. The sportswear brand launched the “adidas at… Continue reading THE WORLD CUP WILL CAPTURE YOUNGER CONSUMERS’ ATTENTION AND BUDGETS

STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

4. 6. 2026 Late-night World Cup kick-offs are expected to change how UK football fans watch this summer’s tournament, according to new research from EE. The tournament, hosted across the United States, Canada and Mexico, will mean late evening and overnight matches for UK viewers. EE says more than 80% of fans expect the timing to affect how… Continue reading STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

FAST GOES MAINSTREAM AS EUROPEAN VIEWERS EMBRACE FREE STREAMING, RAKUTEN TV SAYS

3. 6. 2026 Free ad-supported streaming television (FAST) is moving firmly into the mainstream across Europe, according to new research from Rakuten TV Enterprise. The study, titled The FAST Advantage, found that 73.7% of viewers use FAST services daily or several times a week, while 80.1% now regard FAST as either a primary way to watch television or an… Continue reading FAST GOES MAINSTREAM AS EUROPEAN VIEWERS EMBRACE FREE STREAMING, RAKUTEN TV SAYS

APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

31. 5. 2026 The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable. Content comes at a high price. However,not every media… Continue reading APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

STUDY FINDS GROWING ACCEPTANCE OF ADVERTISING ON STREAMING PLATFORMS

28. 5. 2026 Consumers are becoming increasingly receptive to advertising-funded streaming services, according to new research published by German public broadcaster ARD’s Research Service. According to the report, advertising-based video-on-demand (AVOD) platforms are gaining popularity compared with paid subscription services that offer ad-free viewing. Acceptance of advertising in streaming environments depends largely on how intrusive adverts are perceived… Continue reading STUDY FINDS GROWING ACCEPTANCE OF ADVERTISING ON STREAMING PLATFORMS

PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

28. 5. 2026 The Prima Group sees streaming and digital content distribution as a key pillar for its future growth. It is therefore establishing a streaming division. The Prima Group is creating a new , independent streaming division to oversee the further development of the prima+  platform and the group’s digital products. Jan Wykrytowicz, currently Director of VOD… Continue reading PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season. Streaming audiences are waiting almost twice as long for returning scripted originals as they did five years ago, according to new research from Ampere Analysis. The analyst firm says the average gap between seasons of scripted original… Continue reading STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

M6 UNLIMITED TESTS AI SPOT CREATION FOR SMALLER TV AND STREAMING ADVERTISERS

22. 5. 2026 M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and measurement. During a POC with Waymark, M6 Unlimited explored how to reduce the cost and complexity… Continue reading M6 UNLIMITED TESTS AI SPOT CREATION FOR SMALLER TV AND STREAMING ADVERTISERS

THE POPULARITY OF LIVE STREAMING CHANNELS IS GROWING, WITH MORE PLAYERS JOINING THE FRINGE

21. 5. 2026 Streaming services on the Czech market are expanding their range of live channels, which are becoming a complement to their libraries of films and TV series. SkyShowtime and Sweet.tv are adding dozens of genre-specific ‘live’ channels that offer a continuous stream of content without the need to actively select individual titles. Streaming services in the… Continue reading THE POPULARITY OF LIVE STREAMING CHANNELS IS GROWING, WITH MORE PLAYERS JOINING THE FRINGE

BUDGETS ARE NOW THE TOP CONSIDERATION FOR BUYING A STREAMING SERVICE

20. 5. 2026 Half of consumers “strongly agree” that budget is the main factor they consider when buying entertainment services. As consumers face mounting costs and higher inflation rates, with some major streaming services now costing more than $20 a month, new research indicates that consumers are paying more attention to bundles as a way of controlling their… Continue reading BUDGETS ARE NOW THE TOP CONSIDERATION FOR BUYING A STREAMING SERVICE

OTO KLEMPÍŘ VS. MARTIN BAXA: THE DIGIMEDIA 2026 CONFERENCE WILL FEATURE A ‘MINISTERIAL’ DEBATE ON PUBLIC SERVICE MEDIA

19. 5. 2026 The 21st edition of the DIGIMEDIA 2026 conference, taking place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district, will feature a debate between the current and former Ministers of Culture: Oto Klempíř of Motoristé sobě and Martin Baxa of the ODS. Both politicians will take part… Continue reading OTO KLEMPÍŘ VS. MARTIN BAXA: THE DIGIMEDIA 2026 CONFERENCE WILL FEATURE A ‘MINISTERIAL’ DEBATE ON PUBLIC SERVICE MEDIA

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors. The event, taking place in Dubrovnik, will feature over 80 speakers and a market area that has grown by 50% compared with last year. This year’s programme will… Continue reading NEM DUBROVNIK REVEALS 2026 AGENDA

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom. Subscriptions to streaming services have become a… Continue reading STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference. The StreamTV 2026 conference in Lisbon confirmed the irreversible decline of traditional broadcasting into the background. According to… Continue reading STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

27. 4. 2026 tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment. The report, based on a survey of more than 600 U.S. consumers across Gen Z, Millennials, Gen X and Baby Boomers, examined how streaming, device usage and cross-channel engagement are reshaping… Continue reading STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

A BIG-SCREEN STUDY FINDS STRONGER ATTENTION ON TV4 PLAY THAN ON YOUTUBE

24. 4. 2026 TV4 just launched its third attention study, comparing the viewing experience on its streaming service (TV4 Play) with YouTube’s big screen experience at home. It confirms once again the assumption that the streaming environment provided by a qualitative TV network (BVOD) delivers a much bigger attention than UGC platforms, such as YouTube. An at-home test… Continue reading A BIG-SCREEN STUDY FINDS STRONGER ATTENTION ON TV4 PLAY THAN ON YOUTUBE