PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions.

ONEPLAY TO BE SPIN-OFF INTO CME SERVICES

10. 6. 2026 CME is spinning off Oneplay into a new company, CME Services, with the aim of centralising streaming.

THE WORLD CUP WILL CAPTURE YOUNGER CONSUMERS’ ATTENTION AND BUDGETS

8. 6. 2026 Many companies are betting on the World Cup to capture consumers’ attention, build awareness, and drive spending.

STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

4. 6. 2026 Late-night World Cup kick-offs are expected to change how UK football fans watch this summer’s tournament, according to new research from EE.

FAST GOES MAINSTREAM AS EUROPEAN VIEWERS EMBRACE FREE STREAMING, RAKUTEN TV SAYS

3. 6. 2026 Free ad-supported streaming television (FAST) is moving firmly into the mainstream across Europe, according to new research from Rakuten TV Enterprise.

APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

31. 5. 2026 The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable.

STUDY FINDS GROWING ACCEPTANCE OF ADVERTISING ON STREAMING PLATFORMS

28. 5. 2026 Consumers are becoming increasingly receptive to advertising-funded streaming services, according to new research published by German public broadcaster ARD’s Research Service.

PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

28. 5. 2026 The Prima Group sees streaming and digital content distribution as a key pillar for its future growth. It is therefore establishing a streaming division.

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season.

M6 UNLIMITED TESTS AI SPOT CREATION FOR SMALLER TV AND STREAMING ADVERTISERS

22. 5. 2026 M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and measurement.

THE POPULARITY OF LIVE STREAMING CHANNELS IS GROWING, WITH MORE PLAYERS JOINING THE FRINGE

21. 5. 2026 Streaming services on the Czech market are expanding their range of live channels, which are becoming a complement to their libraries of films and TV series. SkyShowtime and Sweet.tv are adding dozens of genre-specific ‘live’ channels that offer a continuous stream of content without the need to actively select individual titles.

BUDGETS ARE NOW THE TOP CONSIDERATION FOR BUYING A STREAMING SERVICE

20. 5. 2026 Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services.

OTO KLEMPÍŘ VS. MARTIN BAXA: THE DIGIMEDIA 2026 CONFERENCE WILL FEATURE A ‘MINISTERIAL’ DEBATE ON PUBLIC SERVICE MEDIA

19. 5. 2026 The 21st edition of the DIGIMEDIA 2026 conference, taking place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district, will feature a debate between the current and former Ministers of Culture: Oto Klempíř of Motoristé sobě and Martin Baxa of the ODS. Both politicians will take part in the opening discussion session focusing on the funding of public service media, specifically Czech Television and Czech Radio. It is precisely these media organisations that are affected by the draft Public Service Media Act, which was submitted by the Ministry of Culture in April and for which the inter-ministerial consultation process concluded last week. Continuation of the heated debate from TV Nova Oto Klempíř and Martin Baxa had already clashed during Saturday’s discussion on TV Nova’s ‘Za pět minut dvanáct’, with the new bill being the main topic on which both politicians did not mince their words. The debate at the DIGIMEDIA 2026 conference will offer more scope for discussion and confrontation with other guests: Marit af Björkesten, Director-General of the Finnish public service broadcaster YLE, Milan Fridrich, Deputy Director-General of Czech Television; Martina Májíček Poliaková, Director of Strategic Development at Czech Radio; Marek Singer, President of the Association of Commercial Television Stations; Jiří Hrabák, Chairman of the Association of Private Broadcasters; and David Smoljak (STAN), Chairman of the Senate Committee on the Media.

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors.

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom.

STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference.

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

27. 4. 2026 tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment.

A BIG-SCREEN STUDY FINDS STRONGER ATTENTION ON TV4 PLAY THAN ON YOUTUBE

24. 4. 2026 TV4 just launched its third attention study, comparing the viewing experience on its streaming service (TV4 Play) with YouTube’s big screen experience at home. It confirms once again the assumption that the streaming environment provided by a qualitative TV network (BVOD) delivers a much bigger attention than UGC platforms, such as YouTube. An at-home test with regular users of both services The comparison took place in December 2025, with research partner COG Research, and was built to test the attention of viewers who already used both TV4 Play and YouTube on a big screen. To take part, they had to use both services at least two to three times a week, for around 20 to 30 minutes per session. The viewing took place in participants’ homes, not in a test room. Attention was measured with an eye-tracking device (iVue glasses), as viewers chose current programmes or videos they were interested in and were told to behave as they normally would. The comparison also kept the screen conditions close: both platforms were viewed in full-screen mode and with longer video formats.