TVB: LINEAR TV STILL KING

5. 3. 2026 TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association. A new report from the Television Bureau of Advertising (TVB) casts doubt among those who think linear TV’s days are numbered. According to the association’s 2026 Media Comparisons Study, TV, viewed on a television… Continue reading TVB: LINEAR TV STILL KING

STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION

2. 3. 2026 New UK research from Bango suggests growing consumer frustration with fixed monthly streaming fees, with 28% of Brits saying services should introduce rewards or discounts for binge-watching. The findings come from a survey of 1,500 UK consumers published in Bango’s latest report, The Future of Bundling Waits for No One. According to the research conducted for… Continue reading STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION

STREAMING VIDEO ADS HOLD ATTENTION FAR BETTER THAN TV

30. 1. 2026 The Video Futures Collective and Amplified have published findings from a market-wide study that measured attentive viewing of advertising on streaming video platforms in Australia. The study reported that audiences watched an average of 79% of a streaming video advert attentively. It split that total into 59% active attention and 20% passive attention. The organisations… Continue reading STREAMING VIDEO ADS HOLD ATTENTION FAR BETTER THAN TV

STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

27. 1. 2026 In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates As pay TV operators continue to struggle with cord cutting and streaming platforms seeks to retain fickle consumers who regularly cancel subscriptions, a new study from Parks Associates takes a deep dive into consumer… Continue reading STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS

24. 1. 2026 A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have yet to see measurable results, according to new research released Jan. 22 by Comcast Advertising. The 2026 “Comcast Advertising Report” includes data from a survey conducted in November 2025 with 216 brand and agency respondents. Of those surveyed, 77 percent said… Continue reading COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS

TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

23. 1. 2026 Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the… Continue reading TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

15. 1. 2026 While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports While recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform, a new study by the… Continue reading STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

12. 1. 2026 The popular streaming service wants to capture interest in watching videos on mobile phones. It plans to introduce vertical videos to the American audience this year. It presented its plans last week at CES 2026 in Las Vegas. According to The Walt Disney Company, the vertical video channel with short videos is intended to make… Continue reading A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

9. 1. 2026 The popular streaming service, which merged the former IPTV platform O2 TV and the Voyo video library last spring, is heading beyond the borders of the Czech Republic. Within five years, Nova’s owner wants to bring it to all the markets where it operates. The first will be added this year. The CME media group,… Continue reading ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

17. 12. 2025 Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor. The range of video content is wider than ever before, but viewing time remains limited. The latest Atmedia Index research, conducted by Atmedia, therefore examined… Continue reading STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

15. 12. 2025 Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis. The study points to Black Friday as a major contributor, with 8 of the top 10 US streamers running promotional deals in 2024, offering savings ranging… Continue reading AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL

7. 12. 2025 Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC. Ads in big-screen streaming (CTV) receive nearly 80% of viewers ‘ attention, compared to only around 20% in conventional digital environments. That’s according to research by Amplified and Video Futures Collective (VFC), an… Continue reading STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL

TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

3. 12. 2025 Legacy TV and movie discovery continue to see many benefits from social media — in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms of getting popular appeal and usage. New research from S&P Global Market Intelligence finds young media consumers are served… Continue reading TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

HOW A LIGHTER AD LOAD ON CANAL+ BRAND SOLUTIONS’ STREAMING PLATFORMS BOOSTS EFFECTIVENESS IN ALL FUNNEL STAGES

28. 11. 2025 Canal+ Brand Solutions – the sales house for Canal+ in France – released the results of a study on the advertising experience offered on Stream+, their aggregated digital video offer, which limits ads to an average of three minutes per hour and two pre-roll ads at the start of each program. The results show that… Continue reading HOW A LIGHTER AD LOAD ON CANAL+ BRAND SOLUTIONS’ STREAMING PLATFORMS BOOSTS EFFECTIVENESS IN ALL FUNNEL STAGES

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

1. 11. 2025 With 47% of U.S. households now actively engaged with free ad-supported streaming TV (FAST) on a weekly basis, new data from Wurl, the streaming TV subsidiary of publicly held AppLovin, finds that the number of monthly active households watching FAST channels has grown 12% in 2025, while average daily hours of viewing per household climbed… Continue reading STUDY USA: NEARLY 50% OF U.S. HOUSEHOLDS WATCH FAST CHANNELS WEEKLY

WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

31. 10. 2025 Feature series are one of the main attractions for prepaid customers in the region, according to a study by WPP Media’s VideoTrack CEE. Although streaming platforms are the primary place where online viewers discover new (mostly global) series, local TV series from traditional broadcasters still attract excellent audiences to their TV screens, according to WPP… Continue reading WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

30. 10. 2025 Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT