HBBTV PUBLISHES FULL VIDEO RECORDINGS FROM HBBTV SYMPOSIUM AND AWARDS 2025

23. 3. 2026 | 2 min read The HbbTV Association has published video recordings of all 20 conference sessions from the HbbTV Symposium and Awards 2025, offering the industry comprehensive insight into the key discussions and developments shaping connected television. The recordings are now available on the Association’s channel on YouTube.

STUDY USA: YOUNGER CONSUMERS MORE WILLING TO LET AI CONTROL SUBSCRIPTIONS

23. 3. 2026 | 3 min read A new report from Bango found that younger consumers are significantly more willing than the general population to let artificial intelligence manage their subscriptions, signaling a shift in how digital services may be accessed and bundled.

NIELSEN ‘BLIND SPOT’ GETS A LITTLE BLINDER, WILL CEASE MONITORING MANY TV MARKETS

19. 3. 2026 | 3 min read Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue its radio advertising monitoring service – SIGMA Radio – ad the end of the month, something some sources see as cost-cutting moves as Nielsen focuses on the bigger, more complex issues associated with the overhaul of its national Big Data + panel audience measurement service, which more of less still is the national currency for TV advertisers heading into this year’s upfront advertising marketplace.

ONLINE VIDEO VIEWING HAS NOT INCREASED OVER THE PAST YEAR. ON THE CONTRARY, GAMING IS ON THE RISE, AS IS THE WILLINGNESS TO PAY FOR IT

18. 3. 2026 | 3 min read Watching videos remains the most popular form of online entertainment among the Czech population, but its share is no longer growing. On the contrary, gaming is on the rise, as is the willingness to pay for it. Over the past year, the number of people paying for music streaming has also increased. This is shown by data from the Czech Statistical Office for 2025.

SURVEY REVEALS STREAMERS’ DOMINANCE OVER MEDIA SPORTS RIGHTS

16. 3. 2026 | 2 min read Report says driving factors are streaming's 'global reach' and data collection.

66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

12. 3. 2026 | 5 min read New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds.

STUDY MEDIAVISION: US STREAMERS TAKE 75% OF EUROPE’S ONLINE VIEWING, SAYS MEDIAVISION

11. 3. 2026 | 2 min read US streaming services now account for around three quarters of online video viewing across Europe, underlining the scale of the challenge facing local platforms as audiences continue to shift online.

ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX

10. 3. 2026 | 3 min read One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year.

TVB: LINEAR TV STILL KING

5. 3. 2026 | 3 min read TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association.

STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION

2. 3. 2026 | 2 min read New UK research from Bango suggests growing consumer frustration with fixed monthly streaming fees, with 28% of Brits saying services should introduce rewards or discounts for binge-watching.

SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

2. 3. 2026 | 5 min read They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions.

GLOBO CREATES HOME SCREEN PROMINENCE FOR FREE-TO-AIR TV ON SMART TVS

26. 2. 2026 Globo, Brazil’s largest commercial TV group, is rolling out DTV+, a next-generation free-to-air TV standard designed for connected TVs. It brings broadcast channels into the TV operating system, with app-like navigation, login and interactive layers placed directly on top of live programming.

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

25. 2. 2026 | 2 min read Sports program discovery -- like that of overall TV/streaming discovery -- continues to be a challenge for TV viewers, according to Reviews.org.

WHEN DISNEY CAME TO DANCING: A LIVE SHOW BECOMES A FAIRYTALE

24. 2. 2026 Inspired by Disneyland Paris’s Disney Music Festival, where performances by Disney-movie characters fill the park with dance and live music, DPG Media’s creative team proactively conceived an unprecedented brand integration: a dedicated Disney-themed episode of Dancing With The Stars. The concept was not driven by a client brief. Knowing the client’s wishes and dreams, and recognizing the natural connection between the Disney Music Festival and Dancing With The Stars, Team Integreate (the creative team within DPG Media) pitched this unprecedented collaboration, which Disneyland Paris immediately embraced.

STUDY BY BARB: LIVE TV STILL ACCOUNTS FOR 45% OF VIEWING AS STREAMING HITS 38% IN 2025

19. 2. 2026 | 3 min read Barb has published a new report, What People Watched in 2025, arguing that UK viewing habits are better explained by adaptation than a clean break from linear television.

VAB STUDY: SOCIAL MEDIA HAS NO CHANCE OF HELPING SMALL BRANDS BREAK THROUGH WITHOUT ADVERTISING ON STREAMING TV

17. 2. 2026 | 5 min read Today’s VAB webinar showed that while social media is popular among advertisers, it is far from a silver bullet. It’s true that it is easy to buy, easy to measure, and allows for quick testing. But there is one major problem: new research shows that its effect on new brands is limited and absolutely insufficient for breakthrough success. However, when streaming TV is added as an additional channel alongside social media, brands achieve significantly greater attention, better recall, and higher purchase intent.

THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

2. 2. 2026 | 8 min read Do brands still matter? How should media mixes be planned in an environment of limited budgets? How long does advertising work, and why is trust becoming one of the most valuable currencies in communication? These are the questions addressed by the British marketing organisation Thinkbox in its Nickable Studies 2025 report. The new study summarises key research responding to the major dilemmas of modern marketing. Results across the studies show that long-term media, particularly television, play an irreplaceable role in building brand value and sustaining business growth.

STREAMING VIDEO ADS HOLD ATTENTION FAR BETTER THAN TV

30. 1. 2026 | 4 min read The Video Futures Collective and Amplified have published findings from a market-wide study that measured attentive viewing of advertising on streaming video platforms in Australia.