REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME
2. 8. 2023 Kids content needs are the top reason why parents subscribe, stick with and drop streaming services, a new report from SuperAwesome finds. Parents are more likely to subscribe to a streaming service if the platform offers content that interests their kids, according to a new SuperAwesome report. The study, called Gen Alpha and Gen Z: In… Continue reading REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME
LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK
1. 8. 2023 When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving. Among the dozens… Continue reading LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK
AI AND THE AVOD VIEWING EXPERIENCE
25. 7. 2023 As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers In the ever-evolving landscape of content streaming, VOD providers need to innovate to survive. But this doesn’t just apply to entertaining audiences with a media portfolio of original production, nostalgic archive… Continue reading AI AND THE AVOD VIEWING EXPERIENCE
BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM
25. 7. 2023 Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and Greta Gerwig live-action film based on the Mattel doll that will be released July 21, dozens of brands have released limited-edition Barbie merchandise and many more are collaborating with the brand. Barbie is just one example of what’s to come… Continue reading BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM
STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE
24. 7. 2023 Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study. NEW ROCHELLE, N.Y.—As consumers struggle to find content in an increasingly increasingly fragmented streaming ecosystem, streamers are increasingly turning to curated collections and hubs as a way to find relevant programming,… Continue reading STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE
NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV
7. 7. 2023 Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds Nielsen has issued a new report on LGBTQ+ representation in the global media that highlights the importance of content in targeting the LGBTQ community while highlighting ongoing failures by programmers in providing representative content and by advertisers… Continue reading NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV
STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE
29. 6. 2023 Streaming TV viewing via mobile devices – through “casting” on TV sets – continues to grow, as the viewing of OTT content on older TV-based technology devices sinks, including streaming media players, legacy pay TV, and gaming boxes, partly due to the habits of 18-34 viewers, according to a new study by Aluma Insights. For… Continue reading STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE
STUDY USA: REPRESENTATION IS A DECIDING FACTOR IN CHOOSING WHAT TO WATCH
21. 6. 2023 But some groups like Hispanics remain dramatically underrepresented in the top 50 TV shows, according to Samba TV. A new analysis from Samba TV has found that cast diversity is a key factor in deciding what to watch and that some groups, notably Hispanic and Asian audiences, are underrepresented in the top 50 TV programs… Continue reading STUDY USA: REPRESENTATION IS A DECIDING FACTOR IN CHOOSING WHAT TO WATCH
FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA
14. 6. 2023 General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services. Marek Singer, the long-serving director of TV Prima, has known Daniel Grunt, the head of TV Nova, personally for 15 years. Both… Continue reading FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA
GWI STUDY: GLOBAL MEDIA LANDSCAPE
9. 6. 2023 GWI has unveiled its new report on global media consumption. According to the company’s data, the use of smart devices (TVs, wristbands and watches) is on the rise, kick-started by a global pandemic. As of 2019, ownership of these devices has increased by 41%. Another interesting finding is watching TV through gaming devices, which is… Continue reading GWI STUDY: GLOBAL MEDIA LANDSCAPE
OMDIA RESEARCH: CEE FAST MARKET ON TRACK TO REACH $42M
5. 6. 2023 The Central and Eastern European market is on track to reach $42m in free ad-supported streaming tv (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. Source: OmdiaCommenting on… Continue reading OMDIA RESEARCH: CEE FAST MARKET ON TRACK TO REACH $42M
DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?
19. 5. 2023 TV planners are crying foul over the lack of TV ad impressions. Yet there are clouds of video ads on the Internet, and they are far from sold out. So what’s the problem? There are certainly multiple reasons, but I’ll just address the quality perspective here, writes David Bauckmann, CTO of Impression Media, in a… Continue reading DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?
CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS
18. 5. 2023 Findings from Nielsen’s fifth annual marketing report show that marketers have not yet become accustomed to CTV’s growing role in the media landscape. The survey of more than 1,500 global marketing professionals found that only 19% of brands view OTT/CTV as “extremely effective.” In marketers’ perception of advertising effectiveness, CTV lags behind social media, online… Continue reading CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS
LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE
16. 5. 2023 Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE
STUDY USA: GEN Z AUDIENCES HEAVY USERS OF MOBILE DEVICES WHILE WATCHING TV
11. 5. 2023 New research from Samba TV highlights the importance of streaming media, mobile phones and social media for marketers trying to reach the elusive “streaming first” generation of adults aged 18-26 who are often referred to as Gen Z. Samba TV’s analysis indicates that streaming platforms are the go-to destination for content consumption for the Gen… Continue reading STUDY USA: GEN Z AUDIENCES HEAVY USERS OF MOBILE DEVICES WHILE WATCHING TV
MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS
7. 5. 2023 More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows. The number of viewers watching streaming services in the country is growing steadily year on year. This is helped by the expanding range and competition in the market, as well… Continue reading MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS
ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023
5. 5. 2023 Digimedia conference, the key meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14th of June in Prague. Participants of the 18th annual DIGIMEDIA 2023 conference, which will take place on Wednesday 14th June 2023 in the Congress Hall of Czech Television, Kavčí Hory district, will… Continue reading ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023
AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME
4. 5. 2023 The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th – 12th May 2023. You can look forward to topics from advertising, OTT and VOD.… Continue reading AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME
