GEN Z GO STRAIGHT TO STREAMING SERVICES

16. 9. 2025 | 2 min read Over half of British Gen Z start watching TV on streaming platforms such as Netflix or Amazon Prime over browsing regular broadcast channels, according to new research from Boston Consulting Group.

LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

15. 8. 2025 | 5 min read Labubu toys are conquering the world. Even stars such as Rihanna, Dua Lipa and David Beckham share photos with them. And the manufacturer's sales are soaring.

PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS

30. 7. 2025 | 2 min read The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

IS TV ADVERTISING STILL EFFECTIVE IN 2025?

3. 6. 2025 | 5 min read How can you ensure your campaigns deliver maximum ROI? Let's dive into the science behind successful TV advertising and explore why behavioral methods provide better insights than traditional ad testing approaches.

DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

25. 5. 2025 | 3 min read Two-thirds of advertising investment in Europe is directed towards digital advertising. Most European countries saw double-digit growth in digital advertising spending last year, according to a new report by IAB Europe.

CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

12. 5. 2025 | 14 min read How can you remain relevant in a digital world where a high-quality product is no longer enough? The key lies in data, authenticity, consistent work with the community and the courage to adapt to new technologies, according to the Content First conference.

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 | 2 min read Prima has launched CoolLab, a new media project focused on projects for young target groups.

PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

7. 4. 2025 | 2 min read Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year.

CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

31. 3. 2025 | 3 min read Young people are more often guided in their purchases by advertising on social networks, while the older generation prefers TV spots and leaflets. This is according to a new wave of research on Czechs and advertising.

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 | 4 min read Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That's according to a new report detailing media digital trends from Deloitte.

U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

20. 2. 2025 | 6 min read Linear television is still one of the most powerful media. This is the conclusion of a study conducted by EMARKETER last year. Despite the increasing number of people switching to connected television (CTV) and social video, most people in the U.S. still watch linear TV. Meanwhile, linear TV viewers are also very likely to use mobile devices or laptops while watching, so ads on linear TV can inspire consumers to take immediate action.

BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

18. 2. 2025 | 3 min read The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London.

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 | 3 min read Social events are most often followed by people through television and online news sites. That's according to new CVVM data.

MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

8. 1. 2025 | 6 min read What all can make its way into marketing, advertising and communications in the Czech market? Here's an overview of this year's trends.

HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

3. 12. 2024 | 4 min read Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands.

WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

26. 11. 2024 | 9 min read Working in the media is perfect for those who don't want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities.

CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV

6. 11. 2024 | 3 min read Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research.

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

18. 10. 2024 | 3 min read People over 60 are gradually moving to digital content, but brands are not yet able to respond.