AGF NEXT GEN VIDEO STUDY 2026: OVER 85% OF CHILDREN AND TEENS WATCH VIDEO CONTENT DAILY

22. 9. 2026 | 8 min read Streaming services and social media are playing an increasingly important role in how older children and teenagers watch video content on their own, while watching TV together remains a key opportunity for shared family experiences.

STUDY UK: ONE IN FIVE UK ADULTS USE AI FOR NEWS

15. 9. 2026 | 2 min read One in five UK adults are using artificial intelligence services to access news, according to Ofcom’s latest study of news consumption.

CNN PRIMA NEWS IS IN THE BLACK AND IS AIMING FOR A MARKET SHARE OF AT LEAST 3 PER CENT

29. 7. 2026 | 3 min read According to editor-in-chief Tomáš Vojáček, CNN Prima News is managing to stay in the black thanks, amongst other things, to rising viewing figures and advertising revenue. The news channel currently has a 2.73 per cent share among viewers aged 15 and over, and its immediate goal is to consistently exceed the three per cent mark.

STREAMERS STEP UP MOBILE STRATEGY AS SHORT-FORM VIDEO RESHAPES VIEWING HABITS, VEED ANALYTICS SAYS

8. 7. 2026 | 2 min read Traditional streaming platforms are overhauling their mobile apps with short-form video features as they seek to challenge the dominance of social platforms such as YouTube and Instagram, according to new research from veed analytics.

CANNES LIONS WRAP-UP: PART TWO – FROM EFFECTIVENESS TO GROWTH, FROM VOLUME TO TRUST

28. 6. 2026 | 13 min read Another part of the overall round-up of the Cannes Lions festival was a panel discussion featuring the heads of content from three platforms: Lions, Contagious and WARC. They took their seats at a table on stage to review the main themes of the past week.

MOVING IMAGE STUDY 2026: TELEVISION REMAINS THE BACKBONE OF AUDIOVISUAL CONTENT CONSUMPTION

23. 6. 2026 | 6 min read The representative study commissioned by RTR Medien and Arbeitsgemeinschaft TELETEST is examining video consumption in Austria for the eleventh time. Its findings show that consumer behaviour continues to be shaped by television broadcasters’ content.

TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 | 2 min read Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom.

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

27. 4. 2026 | 2 min read tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment.

RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES

13. 4. 2026 | 2 min read Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media.

TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES

8. 4. 2026 | 2 min read The campaign emphasises that the line between criticism and abuse is crucial, and that anonymity on social media does not mean impunity.

ALDI HAS WON OVER YOUNG CUSTOMERS. THE TV BRAND HAS BECOME A ‘VIRAL’ HIT ONLINE

27. 3. 2026 | 4 min read Aldi has changed its approach to marketing, moving away from traditional media in favour of entertaining and unexpected content on social media. Thanks to this strategy, it has managed to reach the hard-to-reach group of young, childless customers, increase engagement and significantly boost business results, Darren Hawkins explained at OmniConnect.

SHORT-FORM VIDEO IS DRIVING VIEWERS TO WATCH FULL TV SHOWS, RESEARCH FINDS

16. 3. 2026 | 4 min read Short-form video content on platforms such as TikTok, Instagram Reels, and YouTube Shorts is increasingly functioning as a discovery mechanism for longer-form television and film, according to new research published by online research data and analytics technology group YouGov.

VAB STUDY: SOCIAL MEDIA HAS NO CHANCE OF HELPING SMALL BRANDS BREAK THROUGH WITHOUT ADVERTISING ON STREAMING TV

17. 2. 2026 | 5 min read Today’s VAB webinar showed that while social media is popular among advertisers, it is far from a silver bullet. It’s true that it is easy to buy, easy to measure, and allows for quick testing. But there is one major problem: new research shows that its effect on new brands is limited and absolutely insufficient for breakthrough success. However, when streaming TV is added as an additional channel alongside social media, brands achieve significantly greater attention, better recall, and higher purchase intent.

IN THE CZECH REPUBLIC, ROUGHLY ONE IN SEVEN ADVERTISEMENTS ON SOCIAL MEDIA IS FRAUDULENT

11. 2. 2026 | 4 min read Fraudulent advertisements generate billions in revenue for social networks in Europe, according to a study by Juniper Research. The prediction for 2030 is even more pessimistic, forecasting that the average user will encounter fraudulent advertisements about a third more often than today.

THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING

23. 1. 2026 | 4 min read Audience size is no longer the main measure of success, and the importance of small and medium-sized influencers is growing.

THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR?

10. 12. 2025 | 4 min read Research agency ResSolution Group has presented its extensive study on Generation Alpha. It maps their habits, behaviours, buying and media preferences and perceptions of advertising.

STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL

7. 12. 2025 | 3 min read Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC.

TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

3. 12. 2025 | 2 min read Legacy TV and movie discovery continue to see many benefits from social media -- in terms of marketing and content discovery.