CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

12. 5. 2025 How can you remain relevant in a digital world where a high-quality product is no longer enough? The key lies in data, authenticity, consistent work with the community and the courage to adapt to new technologies, according to the Content First conference. Content is everywhere around us today, but very little of it really grabs… Continue reading CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 Prima has launched CoolLab, a new media project focused on projects for young target groups. Media group Prima has unveiled a new brand CoolLab that focuses on young target groups. The new media hub is mainly responsible for content on social media and connects the digital world with TV production. It builds on the style… Continue reading PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

7. 4. 2025 Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year. Prima Group generated 800 million impressions across its social media accounts in this year’s first quarter. On TikTok, profiles are seeing a +98% growth rate in post views and +80% in post shares metrics. Traffic to Prima’s Instagram… Continue reading PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

31. 3. 2025 Young people are more often guided in their purchases by advertising on social networks, while the older generation prefers TV spots and leaflets. This is according to a new wave of research on Czechs and advertising. Czechs’ attitudes towards advertising have stabilised in recent years, but there are still clear trends reflected in their buying… Continue reading CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That’s according to a new report detailing media digital trends from Deloitte. The media industry is undergoing fundamental changes and is at a crossroads, according to a new report from Deloitte,… Continue reading PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

20. 2. 2025 Linear television is still one of the most powerful media. This is the conclusion of a study conducted by EMARKETER last year. Despite the increasing number of people switching to connected television (CTV) and social video, most people in the U.S. still watch linear TV. Meanwhile, linear TV viewers are also very likely to use… Continue reading U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

18. 2. 2025 The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London. Screen Encounters with Britain explored how streaming services, like Netflix and Prime Video, influence the ways young European audiences find and consume British screen media. The… Continue reading BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 Social events are most often followed by people through television and online news sites. That’s according to new CVVM data. People mostly follow social events via television and internet news sites. In both cases, more than a third (35%) of respondents said they follow society-wide events in this way at least once a day, and… Continue reading TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

8. 1. 2025 What all can make its way into marketing, advertising and communications in the Czech market? Here’s an overview of this year’s trends. At the beginning of the new year, we bring you a overview of the trends that several companies predict will influence marketing, advertising and communication on the Czech market in the coming months.… Continue reading MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands. Ice hockey continues to be the most common sport that Czechs fans in the domestic market. This is true for 59% of the Czech population, and for a third… Continue reading HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

26. 11. 2024 Working in the media is perfect for those who don’t want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities. As a media professional, you’ll be in the thick of the action, getting… Continue reading WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV

6. 11. 2024 Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research. The most common source of information for Czechs and Czech women is online media and newspapers. 65% get information about events in the Czech Republic and the world from… Continue reading CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

18. 10. 2024 People over 60 are gradually moving to digital content, but brands are not yet able to respond. Baby Boomers, those over 60, are among the wealthiest generation in the world. Their media behaviour is changing, they are spending much more time online, but brands are not yet able to reflect this in their communications. This… Continue reading BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR

28. 8. 2024 Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion. Advertising spending is growing globally, expected to increase 10.5% year-on-year this year to reach $1.07 trillion. This is according to a study by WARC, which compiled data from 100 markets around the world. “The global… Continue reading GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR

MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”

3. 8. 2024 Screenforce Managing Director, Malte Hildebrandt, does not want to leave the interpretation of information to social media. In an interview with HORIZONT, he explains that the initiative of TV marketers in Germany, Austria, and Switzerland carries a great social responsibility on its shoulders. We are in a turbulent period, and it is evident on the… Continue reading MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”

PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

26. 7. 2024 The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights. What trends are you seeing at the IOC from a media perspective, in terms of how sports content is consumed and the impact this is having on broadcasters and media platforms?… Continue reading PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! It’s no longer about video consumers “cutting the cord,” with younger folks determining new, more user-friendly ways of watching television. Heck, “Netflix and chill” isn’t even a thing with these kids anymore The whole idea of what is video… Continue reading DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.… Continue reading 90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY