DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life!

90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.

KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS

1. 7. 2024 On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place.

NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA

18. 6. 2024 Czechs most often get their news from the internet and TV news. But even from these main channels, news viewership is declining. This is also true for social media, according to a new Digital News Report from the Reuters Institute.

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 This year's Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly.

THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK

18. 4. 2024 Vojtěch Vavrek is the new head of the social media business of the Óčko Group.

OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS

9. 4. 2024 Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts.

THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION

26. 3. 2024 TV is the media channel of choice for top brands. One of the reasons is that it provides unrivalled access to consumers of all ages, including the elusive group of 18-34 year olds. Karen Howe, global award-winning creative director and member of the Cannes Lions advisory board, focused her brand magic webinar on some of the TV ads that have captured the hearts of consumers with compelling creative, providing brands with wider awareness and higher sales. THE STATISTICS ARE CLEAR Research shows that the influence of social networks is overestimated, and we need to stick to the figures. Statistics show that television has a totally unrivalled reach. According to a measurement carried out in Canada between May and September 2023, television reached 83% of adults, 72% of teens, and 68% of kids.

TELEVISION HAS THE HIGHEST TRUST AND ATTENTION. THESE FACTORS MAKE IT MORE POWERFUL THAN OTHER MEDIA

14. 3. 2024 Advertising on TV still holds all the aces to show advertisers that it is exactly the part of the marketing mix to ensure effective achievement of objectives and increased sales. The myth that TV has no advantages over other media in the digital age does not hold up. Its effectiveness and performance have not been undermined by the expansion of social media without which today’s younger generation cannot do. What is behind television’s strong position as an advertising medium? The answer is simple: its credibility and the ability of TV advertising to gain and hold the attention of the audience.

STUDY: TV TOP PURCHASE INFLUENCER

8. 3. 2024 US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process.

TV ADVERTISING AND SOCIAL MEDIA PROMOTION ARE TWO DIFFERENT WORLDS THAT CAN BE EASILY CONNECTED

7. 3. 2024 The former myth that advertisers can get by with social networks has long been debunked. Television advertising has undeniable advantages that no other medium offers. And that is why it is crystal clear that the ideal way to get the most out of advertising is to include both channels in your advertising plan.

OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION

5. 3. 2024 The Óčko group continues to build its reach through social networks, reaching the majority of the population that is presented on the networks.

STUDENTS GET THEIR NEWS MOST OFTEN FROM THE NET, BUT THEY TRUST READING THE MOST

21. 2. 2024 The level of information among high school students is declining, with social networks remaining the main source for receiving information. However, fewer students use them as a source of information than four years ago. They have the highest trust in information from public service television, but a full 37% of students place their trust in news on commercial television, such as Nova and Prima.

A QUARTER OF THE POPULATION “ADMITS” TO ADVERTISING INFLUENCED PURCHASES

16. 2. 2024 On the one hand, advertising is perceived as an obvious part of modern life (64%), its importance for the existence of independent media (63%) and its importance for the country's economy (62%) is acknowledged, but on the other hand, its influence as a manipulator (82%) promoting unnecessary consumption (70%) is negatively assessed. The ambivalent attitudes reflect the complexity of advertising as a social phenomenon, which entails its positive and negative evaluation recorded throughout the survey.

CHANGING GEN Z MEDIA CONSUMPTION HABITS ARE TREND SETTERS FOR OTHER AGE GROUPS

15. 2. 2024 While younger people spend the most time with non-premium content, others are as well according to a new survey.

STUDY USA: BIGGEST INFLUENCE ON GEN Z TV VIEWING DECISIONS IS SOCIAL MEDIA

30. 1. 2024 95% of Gen Z viewers aged 18 to 24 decided to watch a TV show or movie because it was trending on social media

MEDIAR.CZ: ŠTĚPÁN WOLDE – ÓČKO HAS CHANGED FROM MUSIC TELEVISION TO SOCIAL MEDIA

13. 12. 2023 Štěpán Wolde, the longest-serving CEO of TV Óčko, has been in the position for 12 years (Petr Dvořák has been at the helm of CT for the same length of time).

RMB’S SLICE: WHERE INNOVATION AND EXPLORATION FUEL THE NEXT-LEVEL BRANDED CONTENT

20. 11. 2023 RMB, the Belgian media sales house, is dedicated to transforming its business to make it more resilient with a focus on innovation, exploration, and sustainability. Nevertheless, they feel under pressure from the new players in the market. As a result, in 2022, as an addition to the creative solutions unit launched in 2018 known as Flash, RMB decided to develop a new brand named Slice. This new department serves as a nexus, bringing together brands and content creators such as streamers streamers, YouTubers, gamers, etc. Jointly, they develop next-level branded content for clients. About Slice Officially inaugurated in March 2023, Slice represents an ecosystem that brings together brands and young Belgian content creators. Equipped studios, strategically placed within RMB’s offices, include a lounge room, an audio room, a beauty room, a green room, and a gaming room, expediting the production process. RMB contributes its client relationships and expertise as a sales house. The objective is to facilitate connections between advertisers and innovative Belgian content creators, fostering exceptional long-term collaborations based on shared values and authenticity.