MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES

9. 11. 2021 | 3 min read Both czech major stations in the tv advertising market point to october's successes in their materials.

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 | 16 min read Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers.

CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES

2. 11. 2021 | 4 min read Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months.

MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING

1. 11. 2021 | 7 min read Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek.

MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%

21. 10. 2021 | 2 min read Media Club will increase the prices of TV advertising in the range from 11% to 16% next year. It presented its business policy for the next year on Thursday afternoon.

PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN

5. 10. 2021 | 2 min read The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday.

PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT

22. 9. 2021 | 2 min read The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV.

PRIMA OBTAINED LICENCES FOR ITS NEW REALITY SHOW CHANNEL PRIMA SHOW

16. 9. 2021 | 2 min read The Council for Radio and Television Broadcasting (RRTV) granted licences to FTV Prima for a new programme Prima Show.

TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%

15. 9. 2021 | 9 min read TV ad inflation rate will start at 10%. Hitting the 15% level cannot be ruled out.

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

25. 8. 2021 | 12 min read Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview.

“COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”

4. 8. 2021 | 8 min read “We are shooting new TV series this summer to be able to always respond and launch new shows flexibly to achieve sufficient TV ratings and advertising space,” says Marek Singer, Prima TV’s CEO, explaining Prima’s current strategy. Médiář interviewed him immediately after the presentation of Prima’s programme schedule for this autumn.

PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT

3. 8. 2021 | 3 min read TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday.

PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE

22. 7. 2021 | 2 min read Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz.

PRIMA PAUZA: PRIMA EXTENDS ITS VOD OFFERING TO INCLUDE A NEW PLATFORM

22. 7. 2021 | 3 min read Prima has a new platform called Prima Pauza intended for viewing the most interesting video content in a short time. The product focuses on young and busy users who want to have fun and learn important information but do not have enough time to watch the whole shows. It also targets its viewers who are interested in bonus content relating to upcoming programmes. Within Prima Pauza, Prima initiated exclusive cooperation with Seznam.cz. “Prima Pauza targets young audiences that are used to entertainment and short videos thanks to social networks. We have decided to create a new tailor-made platform for them based on short and concise content to be watched in any short break. In addition to entertainment and popular series, we create our own content and bonus videos relating to new Prima’s programmes for Prima Pauza,” says Filip Vážanský, Non-Linear Content Manager of Prima, who is in charge of the new platform.

MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS

12. 7. 2021 | 2 min read In terms of audience share, both of the leading networks have kept their positions in their key audience groups in the first half of the year.

INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

1. 7. 2021 | 4 min read The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP.

PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR

22. 6. 2021 | 8 min read Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest popularity among viewers. They attracted over a million of viewers. Prima will celebrate its birthday by a fairytale (Zakleté pírko) premiering on TV, and viewers were given a new channel, Prima STAR, this week offering the best shows shot by Prima over the 28 years. “We are very happy that our production is still popular with our viewers. The most popular shows include the TV series Slunečná together with new episodes of Polda and a new series Einstein – Případy nesnesitelného génia. All of the three TV series have attracted over a million of viewers,“ says Marek Singer, CEO of Prima Group, and adds that Prima TV has prepared a busy schedule for the ‘star autumn’ after the summer holidays.

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 | 4 min read An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development.