Tag: attention

EGTABITE281: EMOJI HUNT BY M6- INNOVATIVE USE OF CONTEXTUALISED AD BREAKS

6. 12. 2019 In an ever-changing advertising landscape, advertisers and sales houses alike need to keep abreast of the latest consumer trends, capturing the consumer’s attention in new innovative ways. This week’s egtabite puts the spotlight on such a creative case by the French sales house M6 Publicité, aimed at both entertaining viewers and engaging them by jumping on a current trend: The Emoji Hunt. The hunt is on The M6 Emoji Hunt contest, created for the French postal service La Poste, was inspired by the Pokémon craze of 2018, where people were encouraged to hunt Pokémons through an augmented reality app on their smartphone. The Emoji Hunt was also sparked by the increasingly frequent use of emoji’s in a wide range of communication channels - both by consumers as well as brands.

EGTABITE 254: OK BUTTON: ADMEIRA LAUNCHES INTERACTIVE TV ADVERTISING IN SWITZERLAND

29. 3. 2019 As consumers are inundated with advertising daily, it is becoming increasingly difficult for brands to stand out and engage with their target audience. The TV industry continues to innovate, striving for creative and effective ways to attract their viewer’s attention.