ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

16. 9. 2025 Consumers trust brands more when their advertising appears in premium media, according to international research. The quality of the media environment plays a major role in how consumers perceive brands and their advertising, according to a new study by The Trade Desk and PA Consulting. Up to 85 per cent of respondents said they trust… Continue reading ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

WATCH ROBERT REDFORD’S MOST MEMORABLE ADS

16. 9. 2025 ADWEEK remembers the Hollywood icon’s best commercials. Robert Redford, actor, director, producer, and Hollywood icon, has died at age 89. Redford is best known for starring in films including Butch Cassidy and the Sundance Kid, All the President’s Men, The Way We Were, and Out of Africa. He won an Oscar for directing Ordinary People… Continue reading WATCH ROBERT REDFORD’S MOST MEMORABLE ADS

MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

15. 9. 2025 Media Club’s total revenues last year reached CZK 6 billion. Internet advertising is growing the fastest, but TV advertising is still the dominant position. Total revenues of Media Club, a company that sells advertising time on TV, internet and radio, reached CZK 6 billion last year, up 4% year-on-year. The company maintained its strong profitability,… Continue reading MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

15. 9. 2025 As TV viewers shift to VOD services, global investment in advertising on linear TV is declining. The TV advertising market is changing globally. Audiences are gradually shifting from linear broadcasting to VOD services, and advertisers’ interest is changing with it. According to a report by Warc, global spending on linear TV will fall to $143.9… Continue reading ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV

12. 9. 2025 At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and other information during COVID-19, is making a marketing comeback. Will QR codes really be the tech that finally makes TV… Continue reading FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV

STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS

11. 9. 2025 The UK showed an increase of 500,000 homes in the number who had access to a subscription video-on-demand (SVOD) service in Q2 2025. According to Barb, 20.6m UK homes (69.7%) now have services from providers including Apple, Netflix and Disney+ available. Doug Whelpdale, Head of Insight at Barb said: “With almost all services showing quarterly… Continue reading STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS

UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

11. 9. 2025 In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

9. 9. 2025 Retailers are wasting no time filling shelves with Halloween goods to entice cost-conscious shoppers to treat themselves with seasonal items. The examples: Target this week released limited-edition Halloween Stanley cups, about a month after dropping more than 1,500 Halloween items online that include everything from gold snakeskin taper candles to fringed pumpkins to iridescent witch… Continue reading HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

WEALTHIER SHOPPERS DRIVE HIGHER RETURN RATES FOR RETAILERS

9. 9. 2025 Higher-income shoppers are more likely to make returns, according to an analysis of credit and debit card data from Bank of America. Their return rate in 2025 to date stands at 5.3%, significantly above the 3.7% rate of low-income shoppers. The average across income and demographic cohorts stands at 4.5%. The theories: Several factors help explain… Continue reading WEALTHIER SHOPPERS DRIVE HIGHER RETURN RATES FOR RETAILERS

PERSONAL FINANCE DOESN’T HAVE TO BE BORING. TV ADS REPEATEDLY DEBUNK THIS MYTH

8. 9. 2025 Who says financial literacy is boring? It may seem like an unexciting topic – numbers, savings, budgets – but despite that, it has become one of the liveliest genres in television advertising. Sometimes it takes a serious tone, other times it relies on humour or emotion, but it always aims at one thing: to show… Continue reading PERSONAL FINANCE DOESN’T HAVE TO BE BORING. TV ADS REPEATEDLY DEBUNK THIS MYTH

DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

5. 9. 2025 American brands are accustomed to the glow of their native country around the world, but in a newly contentious international situation, brands are having to adapt to a more problematic political and cultural context. Why Brand USA matters US soft power remains, as it continues to top Brand Finance’s Global Soft Power Index, but there… Continue reading DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

3. 9. 2025 Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites. The revenues of FTV Prima, the operator of the Prima Group’s TV channels, video platform Prima and several websites, increased by 7% to CZK 4.4 billion last year. The company also achieved a higher net profit of… Continue reading PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN

3. 9. 2025 O2’s new campaign, created entirely through AI, aims to reduce the impact of fraud and educate the public about digital security. Operator O2 is launching a new campaign to highlight the growing threat of fraudulent phone calls. The digital character Grandma Alenka plays a central role in the campaign. The kind but stubborn AI heroine… Continue reading AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN

L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS

3. 9. 2025 L’Oréal worked with Google and research partner Sundogs to analyse 5,000 YouTube ads and found that moving beyond category conventions can drive measurable gains: replacing product-led formats, for example, with richer, character-driven storytelling boosted engagement by 55%. The AI-driven analysis across seven markets highlighted the value of character-driven storytelling, contextually relevant casting, and emotional diversity.… Continue reading L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS

ORLANDO WOOD INTERVIEW: WHY ADVERTISING NEEDS SHOWMANSHIP AGAIN – AN INTERVIEW WITH ORLANDO WOOD

2. 9. 2025 Orlando Wood share his views on the enduring principles of effective advertising, the future role of television, and how brands can rediscover the creativity that fuels long-term growth.

SUMMER-FLAVOURED TV ADVERTISING: AD SPOTS FILLED WITH SUN, SEA AND CHEERFUL VIBES ENCOURAGE SHOPPING

2. 9. 2025 Summer will soon be over, but its mood continues, as does the flood of TV commercials aimed at capitalizing on consumers' summer behavior.

INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE

2. 9. 2025 Traditional media operators are the most affected by the absence of major events this year, so it is mainly purely digital players that are contributing to the overall market growth, says Pavel Koreň, describing the estimated development of advertising investments this year. Globally, the media market is maintaining stable growth in terms of investment in… Continue reading INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE

RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION

1. 9. 2025 Media agency Radiohouse in collaboration with TV Nova is launching another edition of the RH 300 Cross programme. Radiohouse and TV Nova are relaunching the RH 300 Cross project , which will provide regional entrepreneurs with CZK 100 million worth of media support. The aim of the project is to support the growth of small… Continue reading RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION