DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT

22. 5. 2025 Thanks to behavioural sciences, we know how to influence consumer decisions. But how do we deal with the fact that an estimated fifth of the population’s brains work a little differently? Zdeňka Zlatušková addresses the topic of neurodiversity in the context of advertising in her role as Head of Innovation at the Dentsu agency, and… Continue reading DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT

TV NOVA FILMED 60 PERCENT OF ITS PROGRAMS SUSTAINABLY LAST YEAR

21. 5. 2025 TV Nova has reached a significant milestone in sustainable filming. In 2024, 60 percent of its programs received the BAFTA albert international certification, which assesses the environmental impact of audiovisual production. Their share is set to increase this year. Nova continues to implement its sustainable development strategy and is becoming a leader in eco-friendly filming… Continue reading TV NOVA FILMED 60 PERCENT OF ITS PROGRAMS SUSTAINABLY LAST YEAR

COMMUNICATIONS SUMMIT ATTRACTS VISITORS TO THE “BIGGEST SPRING CONFERENCE” IN PRAGUE

19. 5. 2025 The theme of this year’s Communication Summit conference is: Why should they believe you?! The keynote speaker at this year’s Communication Summit is Marcus Collins, a communications and marketing strategist from the US. He has worked for Apple, Nike, and Beyoncé. He is the author of the bestseller For the Culture, which explores how culture… Continue reading COMMUNICATIONS SUMMIT ATTRACTS VISITORS TO THE “BIGGEST SPRING CONFERENCE” IN PRAGUE

TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

19. 5. 2025 TV viewers keep complaining to the Council for Radio and Television Broadcasting that they feel ads are too loud. However, according to the RRTV, television broadcasters are not breaking the law. Excessive volume in commercials remains one of the most frequent complaints that television viewers bring to the attention of the Radio and Television Broadcasting… Continue reading TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

APPLE REMAINS THE MOST VALUABLE BRAND. WHAT DO THE NEW RANKINGS SHOW?

16. 5. 2025 Since 2006, the value of the Global Top 100 has increased by more than $9.3 trillion and currently stands at $10.7 trillion. Apple remains the world’s most valuable brand, followed by Google and Microsoft. This is according to the new TOP 100 most valuable global brands BrandZ ranking compiled by Kantar. The total value of… Continue reading APPLE REMAINS THE MOST VALUABLE BRAND. WHAT DO THE NEW RANKINGS SHOW?

VODAFONE TV LAUNCHES ITS OWN CHANNELS AND NEW PLATFORM IN THE CZECH REPUBLIC

15. 5. 2025 Vodafone will also offer television programmes under its own brand in the Czech Republic. It is collaborating on this project with partners Starmax and Tivio. The service also plans to introduce a new environment from a partner in Germany. At the end of last year, T-Mobile announced significant changes to its television service, followed a… Continue reading VODAFONE TV LAUNCHES ITS OWN CHANNELS AND NEW PLATFORM IN THE CZECH REPUBLIC

BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

14. 5. 2025 Hynek Čermák is the best actor in an advertisement in 2024, while Pat and Mat are the most popular mascots, according to the latest annual survey. Respondents to an extensive survey chose Hynek Čermák, the long-time face of Staropramen, as the best actor in advertising in 2024. The results are based on a regular survey… Continue reading BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

ONEPLAY HAS 1.4 MILLION SUBSCRIBERS AFTER THE MERGER OF VOYO AND O2TV

13. 5. 2025 PPF reports that the newly launched Oneplay service has registered 1.4 million subscribers. Launched in March, the integrated platform for live TV broadcasting and streaming, Oneplay, has around 1.4 million subscribers after two months. Oneplay was created by the merger of O2 TV and the internet streaming service Voyo. This was announced in a press… Continue reading ONEPLAY HAS 1.4 MILLION SUBSCRIBERS AFTER THE MERGER OF VOYO AND O2TV

SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn. The Prima television group has finished filming the second season of the strategic reality show Zrádci. It plans to air it this autumn, as it announced on its social media over the weekend. In addition to… Continue reading SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

ČT, PRIMA AND NOVA CHANGE THEIR PROGRAMMES TO REMEMBER JIŘÍ BARTOŠKA

8. 5. 2025 Domestic television stations are changing their scheduled programmes to include shows featuring Jiří Bartoška over the next few days. In connection with the death of actor and Karlovy Vary Film Festival president Jiří Bartoška, Česká televize is changing its Thursday evening programme on its main channel ČT1. A portrait of Jiří Bartoška directed by David… Continue reading ČT, PRIMA AND NOVA CHANGE THEIR PROGRAMMES TO REMEMBER JIŘÍ BARTOŠKA

ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH

7. 5. 2025 The ADC Creative Awards have announced their winners. McCann Prague received the highest number of points in the 32nd edition of the competition, while Leonard Savage took home the Golden Torch. The winners of the 32nd annual local competition for creativity in commercial communication, the ADC Czech Creative Awards, have been announced. The awards were… Continue reading ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH

CME INCREASES OPERATING PROFIT, JIRÁSKOVÁ AND STOESSEL JOIN PPF MANAGEMENT

6. 5. 2025 The PPF Group has announced an increase in operating profit for media company CME in 2024 and the appointment of Jiří Šmejc’s successor at the helm of the group. Despite massive investments in the Oneplay platform, the CME media group reported a 5.5% increase in OIBDA operating profit in 2024 compared to 2023. This was… Continue reading CME INCREASES OPERATING PROFIT, JIRÁSKOVÁ AND STOESSEL JOIN PPF MANAGEMENT

NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

6. 5. 2025 Commercial television stations Nova and Prima are adjusting their programming on the days when the Czech hockey players are scheduled to play their evening matches at this year’s World Cup. Czech Television will begin broadcasting matches from this year’s hockey World Cup, which is being held in Sweden and Denmark, on Friday May 9. It… Continue reading NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR

5. 5. 2025 The Prima television group is postponing the launch of its planned new stations Prima Port and Prima Case. The Prima television group will not launch its two planned new channels, Prima Port and Prima Case, for the time being. It originally wanted to launch Prima Case in the first quarter of the year, but postponed… Continue reading START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR

NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

5. 5. 2025 April’s broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories. The Prima group moved up to number two, while Czech Television finished third. The Nova TV group achieved the highest TV market share in April in all major audience categories… Continue reading NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

4. 5. 2025 As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%. A new study finds that as TV viewership for women’s sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad impact, according to EDO. The study found that from… Continue reading STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

TELEVISION STATIONS NOVA AND PRIMA DEAL A HEAVY BLOW TO ONLINE PIRATES

1. 5. 2025 The Czech online world has been rocked in recent days by the end of the Stream Cinema Community add-on. This service, operating in a legal gray area, offered free viewing of movies, TV series, and other video content. The Nova and Prima media groups have been fighting online pirates for many years. They have been… Continue reading TELEVISION STATIONS NOVA AND PRIMA DEAL A HEAVY BLOW TO ONLINE PIRATES

CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS

30. 4. 2025 CNN Prima News concludes its first five-year period with a market share of over 2%. It has signed a contract with CNN International for another five years. The Prima Group has announced the extension of its license agreement with CNN International, under which it operates the CNN Prima News news channel. The new contract is… Continue reading CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS