PRIMA INCREASED ITS NET PROFIT TO MORE THAN HALF A BILLION LAST YEAR, BUT REVENUE REMAINED LARGELY UNCHANGED

25. 8. 2026 | 3 min read In 2025, the Prima Group maintained stable operating performance despite a decline in television advertising revenue. The growth in net profit was driven primarily by a significant improvement in financial performance and growing digital activities, led by prima+.

TELEVISION AUDIENCE MEASUREMENT IS PASSING INTO CZECH HANDS, WITH ATO AND ADMOSPHERE COLLECTIVE TAKING OVER

25. 8. 2026 | 6 min read Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is passing into Czech ownership. The Association of Television Organisations initially acquired a 100 per cent stake in the company; the Admosphere Collective group will subsequently acquire a majority stake. The project to measure television viewing figures and digital video is set to continue unchanged.

PRIMA HAS LAUNCHED NEW BRAND IDENTITIES, LINKING THE CHANNEL’S PRESENTERS WITH THE BRAND

24. 8. 2026 | 2 min read The Prima Group is launching new on-air identities ahead of the autumn season. The brand spots link the channel’s familiar faces with the five letters of the Prima brand and make use of physically constructed sets rather than digital effects.

COMPANIES ARE REDUCING THE NUMBER OF AGENCIES. THEY WANT TO INTEGRATE MARKETING MORE CLOSELY

24. 8. 2026 | 3 min read Marketing directors are increasingly looking for ways to simplify collaboration with agencies and integrate the various marketing disciplines. According to the Gartner CMO Spend Survey, 39 per cent of them plan to narrow their agency portfolio and concentrate more activities with partners who can cover a broader range of marketing activities.

TELEVISION AUTUMN SEASON GETS UNDERWAY, NEW SHOWS ARRIVING FROM THIS WEEK

24. 8. 2026 | 4 min read The autumn television season is getting underway. This week, Prima will unveil its main new offerings. Nova and Czech Television will join in from next week. Some days of the week will have a new look in the autumn schedules.

CNN PRIMA NEWS WILL BEGIN ITS PRE-ELECTION BROADCASTING IN SEPTEMBER

21. 8. 2026 | 3 min read CNN Prima News’ election coverage will feature at least two major debates a week, in-depth interviews and special programmes. The election coverage will culminate in broadcasts over the election weekend and will continue ahead of the second round of the Senate elections.

NOVA SPORT AND ONEPLAY WILL BROADCAST MATCHES BETWEEN FC VIKTORIA PLZEŇ AND FK CRVENA ZVEZDA BELGRADE

20. 8. 2026 | 1 min read Both of Viktoria Plzeň’s matches against Crvena Zvezda Belgrade in the fourth qualifying round of the UEFA Europa League will be broadcast on Nova Sport 5 and Oneplay. The first match will take place on 20 August in Belgrade.

VODAFONE HAS REINTRODUCED THE NOVY, PRIMA AND SEZNAM CHANNELS TO CABLE TV IN STANDARD DEFINITION

20. 8. 2026 | 2 min read Vodafone has added a new DVB-C multiplex featuring twelve unencrypted standard-definition channels to its cable network.

MAJORITY STAKE IN TV PRIMA’S OPERATOR HAS BEEN TRANSFERRED WITHIN THE GES GROUP

20. 8. 2026 | 2 min read A majority stake of 88.09 per cent in the operator of the Prima Group’s channels has been transferred from GES Media Europe to GES Group Holding.

ONEPLAY HAS PLACED PRIMA SPORT IN A MORE ATTRACTIVE SLOT, WHILE KANAL1 SPORT HAS FALLEN

19. 8. 2026 | 2 min read The new Prima sport channel has significantly improved its position in the Oneplay programme guide, moving up to higher programme slots. By contrast, the Kanal1 Sport channels have dropped noticeably.

PRIMA SPORT HAS LAUNCHED ITS BROADCASTING; ON ITS FIRST DAY, IT WILL FEATURE FOOTBALL, BEACH VOLLEYBALL AND NEWS

17. 8. 2026 | 2 min read The new sports channel, Prima sport, is launching. Its first day of programming will feature sports news, the Chance National League football, live coverage of the Hamburg Beach Pro Tour, and matches from the Polish Ekstraklasa.

PRIMA SPORT WILL NOT BE INCLUDED IN TV AUDIENCE MEASUREMENTS FOR THE TIME BEING; IT WILL SELL ADVERTISING ON A BLOCK BASIS

17. 8. 2026 | 3 min read The new sports channel, Prima sport, will not be included in the electronic TV audience measurement system upon its launch. For the time being, the Prima Group plans to sell advertising on the channel separately via a time-slot-based price list, with advertising rates determined by the appeal of individual sports broadcasts.

INADEQUATE MEASUREMENT IS HOLDING BACK INVESTMENT IN DIGITAL ADVERTISING

16. 8. 2026 | 2 min read According to a survey by e-Marketer and AppsFlyer, inadequate measurement of digital channel performance may be holding back advertising investment. Nearly six out of ten marketers said that, due to a lack of measurement tools, their organisations are likely to invest less in profitable channels.

NOVA THIS AUTUMN: GOD’S PLAN, MEN IN FLIGHT, SUPERSTAR, THE WELL, CRIME UNIT ANDĚL AND THE SURGERY

10. 8. 2026 | 5 min read At its programming press conference, the Nova Group unveiled its line-up for this autumn’s season. Its television line-up will feature new series for Tuesday and Thursday evenings, tried-and-tested reality shows and entertainment programmes, as well as original productions from Oneplay Originals.

PRIMA SPORT TO LAUNCH ON 17 AUGUST AT 6:00 A.M., UNVEILS GRAPHICS AND STUDIOS

10. 8. 2026 | 2 min read At today’s press conference presenting its autumn programming schedule, the Prima Group introduced its new thematic channel, Prima sport.

BBC PLAYER IS SET TO LAUNCH ON PRIMA+, OFFERING OVER A THOUSAND HOURS OF BRITISH CONTENT

10. 8. 2026 | 2 min read The BBC Player streaming service will be part of the prima+ platform from this autumn. It will gradually offer subscribers more than a thousand hours of British series, documentaries, entertainment programmes and children’s content produced by BBC Studios.

ONEPLAY TO LAUNCH ODDÍL B AND LOVE ISLAND, CHAMPIONS LEAGUE AND DOMESTIC COMPETITIONS TO DRIVE ONEPLAY SPORTS OFFERING

10. 8. 2026 | 4 min read Oneplay will launch the new comedy series Oddíl B from the creators of Most! this autumn, along with another season of the reality show Love Island Česko & Slovensko. The main highlights of its sports offering will include UEFA European competitions, domestic football and ice hockey leagues, the NHL, NBA and Formula 1.

PRIMA TO LAUNCH SPORTS NEWS. IT WILL ALSO AIR ON CNN PRIMA NEWS AND THE MAIN CHANNEL

10. 8. 2026 | 3 min read The Prima Group will add a new programme, sport news Sportovní zprávy, to its broadcasting schedule. In addition to results coverage, it will offer interviews, stories about sporting talents and people working behind the scenes at clubs, and will appear not only on Prima sport, but also on CNN Prima News and in TV Prima’s main news programme.