NOVA IS LINKING THE TV SERIES KUTNOHORSKÁ KAUZA WITH AN AWARENESS CAMPAIGN AGAINST MANIPULATION

16. 10. 2026 | 3 min read Nova is linking its forthcoming series Kutnohorská kauza with public awareness campaigns on psychological manipulation. It has entered into a partnership with the non-profit initiative Nesekni se, which focuses on prevention and support for families at risk from the influence of self-proclaimed healers and other manipulators.

GOLDEN DRUM: PUNK FILM IS A PRODUCTION AGENCY; GOLD FOR VML, LEO PRAGUE, DENTSU AND MCCANN. ZARAGUZA WAS ALSO SUCCESSFUL

15. 10. 2026 | 5 min read The traditional Golden Drum International Festival of Creativity in Portorož culminated on the evening of 13 October with the awards ceremony for the competition of the same name. Czech agencies won a total of 15 medals – five gold, seven silver and three bronze.

WHERE TO STUDY FILM? PRAGUESHORTS PRESENTS OPPORTUNITIES FOR STUDYING FILM AND AUDIOVISUAL ARTS IN THE CZECH REPUBLIC

14. 10. 2026 | 2 min read Are you interested in filmmaking and wondering where to study it? The Pragueshorts Festival invites you to a free meet-and-greet with representatives from Czech film and audiovisual schools, which will take place on Friday 23 October 2026 from 5.00 pm at the Hybernská Campus in Prague.

OVER A HUNDRED SHORT STORIES IN A SINGLE WEEK. THE BEST OF EUROPEAN SHORT FILMS AT THE BOO FESTIVAL IN PRAGUE

13. 10. 2026 | 5 min read A short film can, in the space of a few minutes, surprise, entertain, educate and spark a debate that continues long after the screening. The second edition of the BOO International Short Film Festival, taking place in Prague from 2 to 8 November, promises an exceptionally intense cinematic experience. Screenings featuring a selection of the best short films from across Europe, organised into six competition sections, will take place at the Kavalírka Cinema. The Ponrepo Cinema will host a programme inspired by Cannes’ Critics’ Week (Semaine de la Critique). Industry Days will be based at the KP Smíchov Evangelical Church, whilst special screenings of animated films accompanied by live music will take place at MeetFactory.

PRIMA CHANGES ITS MAIN NEWS PRESENTERS; TOMÁNKOVÁ AND PERKAUSOVÁ RETURN

13. 10. 2026 | 3 min read Prima and CNN Prima News are changing the presenting duos on their main news programmes. Terezie Tománková and Petr Suchoň, as well as Eva Perkausová and Roman Šebrle, will return to the main news programme. The changes are linked to the launch of the new programmes ‘Sport News’ and ‘News Centre’.

A TEAM FROM THE UNIVERSITY OF ECONOMICS IN PRAGUE WON THE CREATIVE CHALLENGE FOR THEIR IDEA FOR BOHEMIA SEKT

12. 10. 2026 | 2 min read The winners of the Creative Challenge student competition were the Deadline Survivors team from the University of Economics, Prague. For the client, Bohemia Sekt, they devised a way to connect the brand with Generation Z through a new micro-ritual linked to shared celebrations.

ČT24’S AUDIENCE SHARE EXCEEDED 11 PER CENT ON SATURDAY THANKS TO ITS ELECTION COVERAGE, WHILST CNN PRIMA NEWS’S SHARE WAS OVER 5 PER CENT

12. 10. 2026 | 4 min read Election Saturday, 10 October, saw high levels of interest in the coverage provided by Czech Television and CNN Prima News. ČT24 reached over 1.9 million viewers aged 15 and over and achieved an all-day share of 11.5 per cent. CNN Prima News’s all-day share on Saturday reached 5.15 per cent.

EUROBEST HAS FOUR CZECH JUDGES; REGIONAL REPRESENTATION IS AT A RECORD HIGH

12. 10. 2026 | 2 min read The Eurobest European creative communications competition has announced the composition of its juries for 2026. The juries will feature representatives from 28 markets – the highest number in the competition’s history. The Czech Republic has four jurors, whilst a further 12 experts from the region will be joined by representatives from eight Eastern European countries.

FLE MEDIA AWARDS ANNOUNCES SHORTLIST, WITH NO CLEAR FRONTRUNNER

9. 10. 2026 | 2 min read FLE Media Awards has announced the shortlist for its 21st edition, featuring 11 nominations across five main categories. Omnicom Media Group Czech and Lion Communications have each received two nominations, while all other shortlisted entrants have one apiece. The winners of the awards recognising excellence in the use of media will be announced by the jury in Prague on 21 October.

HBBTV SYMPOSIUM 2026 TO FOCUS ON AUDIENCE MEASUREMENT AND ADDRESSABLE ADVERTISING

8. 10. 2026 | 2 min read Audience measurement, addressable advertising and the transition from broadcast to IP will be among the main themes at the HbbTV Symposium and Awards 2026, taking place in Barcelona on 18 and 19 November.

PRIMA IS LAUNCHING A NEW SPORTS NEWS PROGRAMME ON SUNDAY AND HAS HIRED MODELS FOR IT

8. 10. 2026 | 3 min read From Sunday 11 October, Prima TV will be broadcasting a new sports news programme, produced in collaboration with the Prima Sport channel. The sports round-up will follow on from the Main News, and the presenting team will consist of Klára Kováčová, Radka Rosická and Lucie Šlégr. At the same time – on Sundays at 7.40 pm – a new programme format, News Centre, will begin on CNN Prima News.

PRIMA HITS YEAR-TO-DATE HIGH IN SEPTEMBER, LED BY KRIMINÁLKA SLAPY, POLABÍ AND ZÁKONY VLKA

8. 10. 2026 | 2 min read According to ATO data, Prima recorded its strongest monthly viewing figures of the year in September. Its flagship channel achieved its highest audience share of the year in both all-day viewing and prime time. Its most-watched programmes included Kriminálka Slapy: Pod hladinou 2, Polabí and Zákony vlka 3.

MARKETERS ARE LOOKING FOR BUSINESS BENEFITS IN AI, BUT DO NOT YET SEE ANY SAVINGS

8. 10. 2026 | 3 min read According to a new global survey by Dentsu Creative, marketers are moving away from experimenting with artificial intelligence towards identifying its specific impact on business. Whilst AI helps to speed up marketing processes, many companies are still grappling with how to use it to build their brand and drive long-term growth.

DIFFERENT REGIONS, DIFFERENT COFFEE STORIES: THE MANY FACES OF COFFEE-SCENTED TV ADVERTISING

7. 10. 2026 | 19 min read A cup of coffee may look much like any other, yet it can hold not only a wealth of flavours and aromas, but also a whole range of meanings. Sometimes it represents elegance and an exceptional pleasure; at other times, a homecoming, honest work, human connection, hospitality or pride in the place where the coffee was grown. Television advertising is particularly adept at creating and reshaping these associations. Campaigns from Brazil, Europe, Japan, the United States, Colombia and Turkey show just how differently the same drink can be portrayed across cultural and advertising contexts.

FROM 16 NOVEMBER, NOVA WILL BAN THE SKIPPING OF ADVERTS WHEN PROGRAMMES ARE WATCHED ON CATCH-UP

7. 10. 2026 | 4 min read Following in the footsteps of the Prima Group, which banned the skipping of ad breaks during catch-up viewing on IPTV back in June 2022, the Nova Group is now set to adopt this practice as well. The restriction will apply exclusively to IPTV and catch-up viewing.

ONEPLAY IS CHANGING THE NAME OF ITS O2 INTERNET PLAN TO MAKE IT EASIER TO UNDERSTAND

6. 10. 2026 | 2 min read The operator O2 has renamed its free TV package for fixed-line internet customers from ‘Oneplay’ to ‘Oneplay Mini’. The content of the service remains unchanged; it continues to offer more than 50 TV channels and limited access to the video library. However, according to O2, the new name is intended to distinguish the free option more clearly from the paid Oneplay packages.

THE BRAND-BUILDING POWER OF SOUND, AND WHY IT’S NEGLECTED

5. 10. 2026 | 5 min read Brands obsess over how they look, but too often leave how they sound as an afterthought. With music proven to drive serious brand value, why is it still getting turned down in the boardroom, asks Rodger Morley, Sonic Branding Partner at Epidemic Sound.

DOCENT WAS SEPTEMBER’S MOST-WATCHED PROGRAMME. CZECH TELEVISION RETAINS LEAD, NOVA DOMINATES PRIME TIME

5. 10. 2026 | 2 min read The most-watched programme this September was the drama series Docent. Czech Television narrowly retained its position as the leading television group among viewers aged 15 and over. Nova Group maintained its lead among younger audiences and in prime time.