SMART TVS UNDER CLOSER SCRUTINY? BRUSSELS HAS ALSO RECEIVED A REQUEST FROM CZECH BROADCASTERS

26. 3. 2026 Eleven associations of television broadcasters have written to the European Commission requesting that manufacturers of operating systems for smart TVs be placed under the strictest supervision under the Digital Markets Act (DMA). They are also calling for the same measures to be applied to virtual assistants such as Siri, Alexa and Google Assistant. The Czech… Continue reading SMART TVS UNDER CLOSER SCRUTINY? BRUSSELS HAS ALSO RECEIVED A REQUEST FROM CZECH BROADCASTERS

OMD, INITIATIVE AND MINDSQUARED WERE THE TOP PERFORMERS IN THE NEW BUSINESS SECTOR LAST YEAR

25. 3. 2026 The COMvergence ranking provides an overview of budget shifts and the success of media agencies and media agency networks in tenders on the Czech market in 2025. Media agencies OMD (Omnicom) and Initiative (Mediabrands) recorded the highest growth in new business last year. The third most successful was Mindsquared (an independent agency). This is according… Continue reading OMD, INITIATIVE AND MINDSQUARED WERE THE TOP PERFORMERS IN THE NEW BUSINESS SECTOR LAST YEAR

HBBTV PUBLISHES FULL VIDEO RECORDINGS FROM HBBTV SYMPOSIUM AND AWARDS 2025

23. 3. 2026 The HbbTV Association has published video recordings of all 20 conference sessions from the HbbTV Symposium and Awards 2025, offering the industry comprehensive insight into the key discussions and developments shaping connected television. The recordings are now available on the Association’s channel on YouTube. Held in Istanbul, the 2025 edition of the HbbTV Symposium and… Continue reading HBBTV PUBLISHES FULL VIDEO RECORDINGS FROM HBBTV SYMPOSIUM AND AWARDS 2025

YOUNG LIONS FOR OGILVY, FOLLOW BUBBLE, VML, STORY TLRS AS WELL AS PRAZDROJ

23. 3. 2026 The Young Lions competition has announced its winners, with teams from Ogilvy, Follow Bubble, VML, Story TLRS and Plzeňský Prazdroj taking top honours. This year’s Young Lions Czechia competition, which recognises young talent in the communications sector, has announced its winners. Zaraguza and VML were the most successful this year, winning the most awards across… Continue reading YOUNG LIONS FOR OGILVY, FOLLOW BUBBLE, VML, STORY TLRS AS WELL AS PRAZDROJ

PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

22. 3. 2026 From 14 to 19 April, Prague’s iconic Kino Pilotů cinema will become a meeting place for film professionals and enthusiastic audiences alike. The Prague Film Festival 2026 will present feature films that have not yet been screened in the Czech Republic, a selection of short films – some of which premiered at prestigious international festivals –… Continue reading PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

MIDDLE EAST CONFLICT CASTS SHADOW OF GLOBAL AD OUTLOOK

20. 3. 2026 The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional. Not because they were optimistic or vacuous about ad spending this year but because they were built on assumptions about a world that existed two weeks ago – one where the biggest variables were tariffs, AI and… Continue reading MIDDLE EAST CONFLICT CASTS SHADOW OF GLOBAL AD OUTLOOK

NIELSEN ‘BLIND SPOT’ GETS A LITTLE BLINDER, WILL CEASE MONITORING MANY TV MARKETS

19. 3. 2026 Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue its radio advertising monitoring service – SIGMA Radio – ad the end of the month, something some sources see as cost-cutting moves… Continue reading NIELSEN ‘BLIND SPOT’ GETS A LITTLE BLINDER, WILL CEASE MONITORING MANY TV MARKETS

98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION

17. 3. 2026 Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed live on Hulu,… Continue reading 98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION

SVĚTLUŠKA LAUNCHES ITS FIRST AI CAMPAIGN FOR THE 15TH EDITION OF THE ANNUAL NIGHT RUNS

17. 3. 2026 The Czech Radio Foundation – Světluška project is entering the 15th anniversary edition of the Night Runs for Světluška with its first-ever AI video spot and visuals. In collaboration with the AI studio Barletta Productions, a campaign has been created that builds on artificial intelligence whilst also emphasising that no algorithm can replace genuine solidarity.… Continue reading SVĚTLUŠKA LAUNCHES ITS FIRST AI CAMPAIGN FOR THE 15TH EDITION OF THE ANNUAL NIGHT RUNS

7 CINEMATIC ADS FROM THE 2026 OSCARS

16. 3. 2026 ADWEEK rounds up the best spots from Hollywood’s big night, from Burger King’s reintroduction to Coinbase’s gamified ad. The Oscars may be Hollywood’s biggest night, but sometimes the ad breaks earn their own standing ovation. The commercials that ran during the 98th Academy Awards leaned into the ceremony’s themes of aspiration and transformation, with brands… Continue reading 7 CINEMATIC ADS FROM THE 2026 OSCARS

ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA

15. 3. 2026 The award for Best Miniseries or Series at this year’s Český lev Awards went to the series Studna. Oneplay converted five of its eleven nominations into awards at the Český lev film awards ceremony. It also won the Best Miniseries or Series category for the third year running. Following on from the series Matematika zločinu and… Continue reading ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA

PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER

13. 3. 2026 Prima will feature a mix of Czech film classics, fairy tales, action films and romantic comedies in its Easter programming. On the main Prima channel, Friday evening will be dedicated to the fairy tale Šíleně smutná princezna. The Prima Group has prepared a themed programme line-up for the Easter holidays, combining Czech film classics, fairy… Continue reading PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER

NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA

13. 3. 2026 The Nova Group will broadcast its Easter programme across its linear channels and the Oneplay streaming platform. The Nova Group will include a special Easter edition of the competition Na lovu, themed episodes of the series Ulice, and the premieres of several programmes in prime time. Aleš Cibulka, Adéla Elbel, Emanuel Ridi, and Petra Bučková… Continue reading NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August. Golden Drum, an international creative festival, is launching its 32nd edition. Applications will be accepted until 26 August in six different sections: One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Media Excellence Drum, Creative Business Excellence Drum and a… Continue reading GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

5G BROADCAST MOBILE TELEVISION IN THE CZECH REPUBLIC? BY 2028, IT COULD COVER REGIONAL AND DISTRICT CITIES

11. 3. 2026 In about two years, roughly half to three-quarters of the Czech population could have access to 5G Broadcast mobile television, which will directly compete with online television streaming via the internet, but unlike the latter, it will be free for viewers. České Radiokomunikace (CRA) expects that everything will be technically ready for regular broadcasting to… Continue reading 5G BROADCAST MOBILE TELEVISION IN THE CZECH REPUBLIC? BY 2028, IT COULD COVER REGIONAL AND DISTRICT CITIES

PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES

10. 3. 2026 Prima appoints director for VOD and non-advertising revenue, Jan Wykrytowicz joins the company. The Prima Group is filling a new management position in the field of digital services. From 1 April, media manager Jan Wykrytowicz, who has more than fifteen years of experience in the international media environment and the streaming services segment, will become… Continue reading PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES

ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX

10. 3. 2026 One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year. The Oneplay streaming platform, which was created by merging the Voyo and O2 TV services, has been on… Continue reading ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX

PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE

9. 3. 2026 The Prima Group is simplifying its ownership structure, with Prima Media Club Group disappearing from it. It has a minority stake in FTV Prima and a larger stake in Media Club. The Council for Radio and Television Broadcasting ( RRTV) has approved the change in the ownership structure of FTV Prima, which is related to… Continue reading PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE