STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

16. 9. 2025 The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook. The European media sector has seen revenue growth in recent years, but declining profitability.… Continue reading STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

16. 9. 2025 Consumers trust brands more when their advertising appears in premium media, according to international research. The quality of the media environment plays a major role in how consumers perceive brands and their advertising, according to a new study by The Trade Desk and PA Consulting. Up to 85 per cent of respondents said they trust… Continue reading ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

15. 9. 2025 The 12th annual Fenix Awards gala will be held on October 2. The Fenix Awards are changing the date of their 12th annual awards gala. It will now take place on October 2, in Prague’s SaSaZ. The shortlist will be published on 25 September. The competition is shifting from an industry competition focused on marketing… Continue reading THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

15. 9. 2025 Media Club’s total revenues last year reached CZK 6 billion. Internet advertising is growing the fastest, but TV advertising is still the dominant position. Total revenues of Media Club, a company that sells advertising time on TV, internet and radio, reached CZK 6 billion last year, up 4% year-on-year. The company maintained its strong profitability,… Continue reading MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

15. 9. 2025 As TV viewers shift to VOD services, global investment in advertising on linear TV is declining. The TV advertising market is changing globally. Audiences are gradually shifting from linear broadcasting to VOD services, and advertisers’ interest is changing with it. According to a report by Warc, global spending on linear TV will fall to $143.9… Continue reading ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE

11. 9. 2025 The project of the year of the 23rd Zlatý středník competition is “Svoboda nás spojuje”, the best agency is MSL Czech Republic. The winner of the 23rd Zlatý středník competition. The Project of the Year award went to the initiative “Díky, že můžem” for the project “Svoboda nás spojuje“. The most successful agency was MSL… Continue reading ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

10. 9. 2025 Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum. It is a prestigious event where all those who make a difference in the world of marketing and communication will meet on one day and in one place.… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

HBBTV AWARDS 2025 OPEN FOR ENTRIES

9. 9. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 13th HbbTV Symposium and Awards… Continue reading HBBTV AWARDS 2025 OPEN FOR ENTRIES

PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

3. 9. 2025 Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites. The revenues of FTV Prima, the operator of the Prima Group’s TV channels, video platform Prima and several websites, increased by 7% to CZK 4.4 billion last year. The company also achieved a higher net profit of… Continue reading PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN

3. 9. 2025 O2’s new campaign, created entirely through AI, aims to reduce the impact of fraud and educate the public about digital security. Operator O2 is launching a new campaign to highlight the growing threat of fraudulent phone calls. The digital character Grandma Alenka plays a central role in the campaign. The kind but stubborn AI heroine… Continue reading AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN

INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE

2. 9. 2025 Traditional media operators are the most affected by the absence of major events this year, so it is mainly purely digital players that are contributing to the overall market growth, says Pavel Koreň, describing the estimated development of advertising investments this year. Globally, the media market is maintaining stable growth in terms of investment in… Continue reading INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE

RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION

1. 9. 2025 Media agency Radiohouse in collaboration with TV Nova is launching another edition of the RH 300 Cross programme. Radiohouse and TV Nova are relaunching the RH 300 Cross project , which will provide regional entrepreneurs with CZK 100 million worth of media support. The aim of the project is to support the growth of small… Continue reading RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION

SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

1. 9. 2025 A key change in the management of FTV Prima. Marek Singer is moving on from his position as CEO of the Prima Group after seventeen years. His place will be taken by Lukáš Kubát. The current head of the Prima Group , Marek Singer, is moving from the position of Chief Executive Officer (CEO) to… Continue reading SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG

28. 8. 2025 The consumer behaviour of Czechs aged 45-64 is not very different from that of younger generations, yet this largest age group is often neglected in marketing strategies, Petr Tomáš discusses in another text about Czechs over 45. In the first part we showed you that Czechs 45+  are the richest Czech target group, which doesn’t… Continue reading CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG

TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

27. 8. 2025 Toyota expands its activities in the area of branded content and product placement, becomes a partner of the reality show Zrádci. Toyota Czech Republic has become an official partner of the second series of the detective game show Zrádci broadcast on TV Prima, for which it provided eight Land Cruiser vehicles. It is thus expanding its… Continue reading TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

26. 8. 2025 The largest domestic advertising effectiveness competition Effie will evaluate 118 applications this year. This is a record number. A record 118 entries will compete in the 28th edition of the Effie Awards Czech Republic, announced by the Association of Communication Agencies (AKA). The fiercest competition is in the sports category, in activation marketing and in… Continue reading EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

25. 8. 2025 Another fall television programming season begins. Most of the news will be presented on commercial stations in the week of August 25. The last week of the holiday season has been chosen by the two leading commercial TV stations Nova and Prima as the starting point for most of their autumn premiere programmes. From Monday,… Continue reading TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

22. 8. 2025 As the start of the school year approaches, major brand marketing campaigns aimed at students and parents have kicked off. With the start of the new school year approaching, major back-to-school marketing campaigns targeting parents and students are kicking off. This means that offers of school backpacks, notebooks, art supplies and other school supplies are… Continue reading BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS