ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR

10. 7. 2024 | 4 min read Magna's updated report on the development of advertising investments brings more optimistic news for the media, writes Pavel Koreň.

DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

10. 7. 2024 | 2 min read Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life!

STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’

8. 7. 2024 | 2 min read Subscribers in the United States are returning to streaming services they only resigned from a few months previously.

90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 | 3 min read The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.

STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

6. 7. 2024 | 4 min read A new study from FreeWheel, Comcast’s ad-tech unit, found that it’s not commercials that viewers dislike. Rather, it’s the way ads are handled that hurts their experience.

ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR

4. 7. 2024 | 5 min read Two-fifths of Czechs are going abroad on holiday, most often to the seaside or for sightseeing.

AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER

1. 7. 2024 | 4 min read The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA.

CREATIVE FACTORS HAVE A HIGH IMPACT ON ADVERTISING EFFECTIVENESS

25. 6. 2024 | 1 min read Creativity is one of the most important factors in advertising, says Simon Tunstill of Thinkbox, commenting on a new UK study by Accelero.

CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES

25. 6. 2024 | 3 min read Negative perceptions of the use of artificial intelligence in the media still prevail over positive ones in the Czech population. This is shown by a new wave of research on artificial intelligence in Czech society by Ipsos and FSV UK.

STUDY USA: CONSUMERS WANT BETTER BUNDLES TO SIMPLIFY STREAMING

24. 6. 2024 | 3 min read Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”.

CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES

24. 6. 2024 | 3 min read With the increasing number of TV sets connected to the Internet, the time spent on TV for activities other than watching TV broadcasts is also increasing.

ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

20. 6. 2024 | 2 min read An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

20. 6. 2024 | 5 min read Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report.

DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY

20. 6. 2024 | 1 min read According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.

STUDY UK: TRUST IN ADVERTISING IS ON THE RISE

19. 6. 2024 | 2 min read For the first time in a decade, advertising is no longer the UK’s least trusted industry, as new research* from advertising industry think tank Credos shows it overtaking government and media.

NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA

18. 6. 2024 | 4 min read Czechs most often get their news from the internet and TV news. But even from these main channels, news viewership is declining. This is also true for social media, according to a new Digital News Report from the Reuters Institute.

SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS

18. 6. 2024 | 3 min read A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming.

CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY

17. 6. 2024 | 6 min read The CzechTourism portal has published the plans of Czechs for this year's holidays. Where will they travel and how much are they planning to spend?