HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS

2. 8. 2024 | 2 min read Before the start of the Summer Olympics, the majority of the domestic online population declared their interest in watching the Games. This is a comparable proportion to previous Olympic Games.

HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS

1. 8. 2024 | 3 min read The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers.

HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES

1. 8. 2024 | 4 min read A summer of sports gives marketers the chance to win big when it comes to audience engagement. But how can contextual advertising help them stay ahead of the competition?

VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020

30. 7. 2024 | 3 min read Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows.

VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

30. 7. 2024 | 3 min read During the summer, TV viewers prefer films and series more than during other months of the year. This year, sports are also among the favourite genres.

KIM PORTRATE: DOES INVESTING IN OOH AT THE EXPENSE OF TV MAKE CAMPAIGNS LESS EFFECTIVE?

29. 7. 2024 | 4 min read Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising the effectiveness of your campaigns, explains Kim Portrate, CEO, ThinkTV.

BRANDS ARE NOT FULLY MEETING CONSUMERS’ DESIRE TO BE FANS

28. 7. 2024 | 3 min read Fans would be, but brands are not exploiting the potential enough, according to research by APRA and NMS.

HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE

24. 7. 2024 | 3 min read The Olympic Games start in Paris on Friday. In the Czech Republic, 52 per cent of the population is interested in the Games. The Czech team's sportswear collection has been noted by 71 per cent of Czechs, and is particularly liked by young people. Half of the Czechs are interested, while in the host country interest is lukewarm The sporting event of the year starts in Paris this Friday. Research by Ipsos in 34 countries has shown significant differences in the level of interest in the Games. People in Asia are most interested in the Games (China 86%, Thailand 77%, Indonesia 75%), while people in Belgium (38%), Japan (40%) and Hungary (44%) are least interested.

RITUALS HELP BRANDS STRENGTHEN THEIR RELATIONSHIP WITH CONSUMERS

22. 7. 2024 | 3 min read Brands that manage to incorporate a ritual into their products and services are able to establish a closer emotional relationship with consumers.

49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV

22. 7. 2024 | 3 min read 49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.

REVOLUTION IN THE TV MARKET: THE CZECHS ARE REPLACING OLD MODELS WITH NEW ONES. ONLY 8% OF HOUSEHOLDS HAVE NO TV

20. 7. 2024 | 4 min read The survey shows that the average Czech family still cannot imagine life without a TV, even though in recent years it has been competing with phone and tablet screens. Fewer than 8% of Czechs have no TV at home and 30% have bought a new one in the last two years. This is partly due to the significant price drop in large-format TVs. What's behind the cheapening of big TVs? A large survey was conducted by CZC, the domestic number two (after Alza) in electronics sales, at the end of the first quarter of 2024 on more than a thousand of its customers. Why have Czechs started to replace their TVs in large numbers?

CLEAR GENERATIONAL DIVIDE EMERGING IN ATTITUDES TO INCLUSIVITY, SURVEY SHOWS

20. 7. 2024 | 3 min read Younger generations would like to see greater representation in advertising, along with more accessible creative.

STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS

19. 7. 2024 | 4 min read Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation.

HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS

17. 7. 2024 | 5 min read Today's sixty-somethings behave like consumers two to three decades ago at the age of 45, writes Oldřich Vávra of the Prague University of Economics.

REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV

17. 7. 2024 | 3 min read Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, released CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising.

HOW MARKETERS CAN UNLOCK THE POWER OF RITUALS

16. 7. 2024 | 3 min read New research from MSQ, the global creative, media & technology group, and WARC explores the role of rituals, how they uncover truths behind human behaviour, and why brands need to understand the powerful opportunity behind becoming a more fixed part of a person’s life.

ŠKODA, ČEZ, JÁGR, ČESKÝ LEV AND ČLOVĚK V TÍSNI. WHAT ARE THE MOST FAMOUS SPONSORSHIP BRANDS?

16. 7. 2024 | 2 min read The success of athletes goes hand in hand with the interest of Czechs in supporting professional sport, which maintains a high awareness of sponsorship among the Czech public. Engaging in supporting projects in the field of sustainability and environmental protection can be a safe bet in building a positive image.

THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES

15. 7. 2024 | 3 min read The technical prowess of the alpha generation presents a new challenge for brands. Celebrities and athletes in advertising appeal to them less than content creators.