WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

17. 2. 2025 | 5 min read Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will frequently watch together. But it’s not the only programming audiences gather for. Our research shows that Americans watch TV with other people (friends, family, even strangers at the bar) 47% of the time, on average, and alone the rest of the time.

ATMEDIA: 86% OF CZECHS TURN ON THE TV AT LEAST ONCE A WEEK

17. 2. 2025 | 3 min read Television remains the key medium with the greatest reach, having retained a firm place in the lives of Czechs even in 2024. According to the latest data from the Atmedia trade body, it was watched for an average of 3 hours and 36 minutes a day.

LINEAR TV STILL OUTPERFORMS STREAMING AND OTT IN EUROPE

16. 2. 2025 | 3 min read Despite the growth in digital video content viewership, linear TV is holding on as the main source for watching video content on the European continent.

TV ADVERTISING FACTS: VIEWERS ARE MORE LIKELY TO ACCEPT LIVE TV ADVERTISING, ACCORDING TO A SURVEY BY HUB ENTERTAINMENT RESEARCH

15. 2. 2025 | 4 min read Two-thirds of viewers find advertising on live TV more acceptable than in on-demand programmes. In VOD, viewers are receptive to advertising if it saves them money on their subscription.

KANTAR SAYS AD TIERS RESHAPING STREAMING MARKET

13. 2. 2025 | 2 min read Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming.

OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

13. 2. 2025 | 2 min read Audit firm Media Strategy presents data as part of its PPA Ranking for the full year 2024.

GOOD ADS DON’T WEAR OUT. CONSISTENCY IS A GOOD ALLY FOR BRANDS

13. 2. 2025 | 5 min read Marketers’ biggest vice is their impatience and need for change. But sometimes it’s better to leave things as they are. Why? System1’s research shows that advertising consistency is a major contributor to brand growth.

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 | 3 min read Social events are most often followed by people through television and online news sites. That's according to new CVVM data.

IPTV AND CABLE HAVE OVERTAKEN TERRESTRIALS IN TV SIGNAL RECEPTION

10. 2. 2025 | 3 min read Receiving a TV signal via the internet or cable has become the strongest way to receive a signal in the Czech Republic. It has also overtaken the previously leading terrestrial reception by several percentage points. The data is presented by the ATO's Continuous Research.

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 | 1 min read In the games and toys segment, Lego was the largest advertiser last year.

BEING INSPIRED BY PRODUCTS ON TV WILL DRIVE MOST US VIEWERS TO ACT

8. 2. 2025 | 1 min read After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.

STUDY USA: PARKS ASSOCIATES: 46% OF US INTERNET HOUSEHOLDS ARE CORD CUTTERS; 12% CORD NEVERS

8. 2. 2025 | 2 min read Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming video services. Additionally, 12% of US internet households are Cord Nevers, who have never subscribed to any sort of traditional pay-TV.

STUDIE USA: STREAMING, LINEAR TV SET NEW VIEWING RECORDS

7. 2. 2025 | 5 min read Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events.

SUPER BOWL LIX: HUMOUR DOMINATES CREATIVE STRATEGIES

6. 2. 2025 | 3 min read Humor and positivity are set to be major themes among this year’s Super Bowl spots, based on analysis of various ads released ahead of the NFL season-closer by DAIVID, an ad-testing platform that uses artificial intelligence (AI) to measure creative effectiveness.

REPRESENTATION MATTERS: LESSONS FROM INCLUSIVE TV ADS

4. 2. 2025 | 7 min read TV is a powerful force for social good, and inclusive TV advertising has the power to shape the cultural landscape, to enlighten and inspire, and to help create equity. Positive and authentic representation of diverse communities in advertising can challenge stereotypes and help remove prejudice by driving familiarity and acceptance.

MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

2. 2. 2025 | 3 min read Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content.

STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

30. 1. 2025 | 3 min read Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today.

STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

28. 1. 2025 | 2 min read Recent research on streaming TV reveals general consistency, but not growth, in the amount of streaming apps viewers regularly tune into -- 3.9 average apps per U.S. home in third-quarter 2024, according to TVision.