ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

15. 5. 2025 | 7 min read The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%.

BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

14. 5. 2025 | 3 min read Hynek Čermák is the best actor in an advertisement in 2024, while Pat and Mat are the most popular mascots, according to the latest annual survey.

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

9. 5. 2025 | 2 min read 68% of Czechs will not miss the upcoming Ice Hockey World Championships.

STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

4. 5. 2025 | 3 min read As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.

ČT24 BROADCASTS FOR TWENTY YEARS, CNN PRIMA NEWS FOR FIVE YEARS

3. 5. 2025 | 4 min read News channels have increased their combined share of the television market over the past five years. Both ČT24 and CNN Prima News are celebrating their anniversaries in May.

STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 | 4 min read The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen.

BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

16. 4. 2025 | 3 min read According to the Brand Performance Index, which measures the performance of brands, Škoda, Tesla and Mitsubishi are doing well in the auto-moto segment.

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 | 2 min read The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options.

STUDY USA: WOMEN’S SPORTS FANS WANT BETTER TV TUNE-IN INFO

8. 4. 2025 | 1 min read Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't know where to watch.

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

5. 4. 2025 | 2 min read The return of streaming service subscribers to their original subscriptions reduces the net churn rate to below 3%, according to a study by Antenna's Erika Luzsicza, citing a study by Antenna.</strong

IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

4. 4. 2025 | 3 min read Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.

STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

1. 4. 2025 | 4 min read A new report has found 59% of connected TV users begin their journey with broadcaster-produced content when they switch on TV.

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

31. 3. 2025 | 2 min read Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance.

CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

31. 3. 2025 | 3 min read Young people are more often guided in their purchases by advertising on social networks, while the older generation prefers TV spots and leaflets. This is according to a new wave of research on Czechs and advertising.

STUDY USA. POSITIVE AD ENVIRONMENTS BOOST PERFORMANCE AND CONSUMER INTENTION

29. 3. 2025 | 3 min read Ads on a positively viewed platform are more effective regarding purchase intent, brand favorability and preference, according to the latest research from MAGNA and Pinterest.

HOW WOMEN’S VIEWING HABITS FACTOR INTO STREAMING WARS

28. 3. 2025 | 2 min read The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no signs of slowing down, let’s break down which platforms are successfully winning women over:

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 | 4 min read Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That's according to a new report detailing media digital trends from Deloitte.

MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

26. 3. 2025 | 5 min read Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results that brands can bet on.