REPRESENTATION MATTERS: LESSONS FROM INCLUSIVE TV ADS

4. 2. 2025 TV is a powerful force for social good, and inclusive TV advertising has the power to shape the cultural landscape, to enlighten and inspire, and to help create equity. Positive and authentic representation of diverse communities in advertising can challenge stereotypes and help remove prejudice by driving familiarity and acceptance.

MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

2. 2. 2025 Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content.

STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

30. 1. 2025 Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today.

STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

28. 1. 2025 Recent research on streaming TV reveals general consistency, but not growth, in the amount of streaming apps viewers regularly tune into -- 3.9 average apps per U.S. home in third-quarter 2024, according to TVision.

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 Food chains were the biggest advertisers in the media last year by a wide margin.

WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

24. 1. 2025 Compared to previous years, the wine category saw an increase in advertising investment in March last year, primarily in TV advertising.

ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

23. 1. 2025 A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions.

FROM 1.9:1 TO 2.5:1: HOW ADVERTISING CAMPAIGNS ARE GETTING MORE EFFICIENT

22. 1. 2025 An analysis of 1,537 successful advertising campaigns from the WARC case study database reveals that the median profit return on investment (ROI) for successful advertisers is 2.5:1, suggesting that campaigns have become more efficient over time.

STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

15. 1. 2025 Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact.

STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS

12. 1. 2025 Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming.

WHY FMCG BRANDS LOOK TO TV

11. 1. 2025 Linear TV remains the bedrock of most FMCG media plans, accounting for an average 56% of spending compared to 35% across other sectors, according to a Thinkbox study. Background Earlier 2024, Profit Ability 2: the new business case for advertising, commissioned by TV industry body Thinkbox, analysed the profit generated by advertising at different stages as its effects build over time: immediate (within one week); short-term payback (up to 13 weeks); sustained payback (week 14 through to 24 months); and full payback (0-24 months). Six sectors were considered, including FMCG. Key stats

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024 Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group.

NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING

10. 12. 2024 Nova TV achieved the highest share of viewership in the TV market in November.

NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT

8. 12. 2024 Human connection, dynamic visuals and the successful integration of brand and product are among the main drivers of creative impact in advertising, new research has found.

WHO SITS IN FRONT OF THE TV THE MOST (NOT ONLY) AT CHRISTMAS? BOOMLAB KNOWS THE ANSWER

5. 12. 2024 TV advertising costs a lot of money. Too big to shoot in the dark. Let the relevant data from BoomLab's marketing lab help you shine a light. Find out exactly who is sitting on the couch in front of the TV at Christmas and how to reach them with expensive but still mega-effective TV spots. Few of us can go without TV Half of the Czech Republic watches TV every day. Another fifth at least a few times a month. On the other hand, only 5% of us do not watch TV at all. That is, much less than those who boast about it over hot tea in a café. The best way to sell fluffy slippers, geriavit and trekking poles is through a TV campaign, because almost everyone in their fifties and sixties sits on the couch in front of the TV. List, Android and family What else does the data say about people who have a remote control growing into the palm of their hand? They're more likely to be less educated, happy to read a magazine with a crossword puzzle and some deeply human story of a superficial celebrity. They are more likely to use Seznam to search, even nowadays they text on New Year's Eve and prefer Android to iPhone. In short, they're frozen ten or twenty years behind.

HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands.

AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING

3. 12. 2024 More than half of winners in the IPA Effectiveness Awards are now using quantitative pre-testing, a trend that has been growing steadily over the past two decades.

CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

1. 12. 2024 According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service.