ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

18. 2. 2026 | 2 min read According to a report by AdForum, the most creative awards last year went to German retailer Penny's "Price Packs" campaign.

VAB STUDY: SOCIAL MEDIA HAS NO CHANCE OF HELPING SMALL BRANDS BREAK THROUGH WITHOUT ADVERTISING ON STREAMING TV

17. 2. 2026 | 5 min read Today’s VAB webinar showed that while social media is popular among advertisers, it is far from a silver bullet. It’s true that it is easy to buy, easy to measure, and allows for quick testing. But there is one major problem: new research shows that its effect on new brands is limited and absolutely insufficient for breakthrough success. However, when streaming TV is added as an additional channel alongside social media, brands achieve significantly greater attention, better recall, and higher purchase intent.

HOW LUNAR NEW YEAR BECAME A MARKETING MOMENT

17. 2. 2026 | 5 min read The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.

THE CHINESE NEW YEAR IS UPON US. DIOR WELCOMES IT WITH A COLLECTION AND A SHORT FILM IN BAROQUE STYLE

17. 2. 2026 | 3 min read Tuesday, 17 February marked the beginning of the Chinese Year of the Horse. Dior welcomes it with a new collection, accompanied by a new short film. The film was directed by Nina Gantz and Renée Zhan from the London-based production studio Blinkink.

TV ADVERTISING WITH A TASTE OF ITALY: BRANDS LIKE FERRERO, APEROL, FIAT AND GUCCI CONQUERED THE WORLD

16. 2. 2026 | 7 min read It’s gloomy outside, and even in Italy, where the XXV Winter Olympic Games are underway, the weather isn’t looking much better. Still, Italy has its unmistakable, unique atmosphere, one that resonates emotionally and can be conveyed from the screen into our homes through TV ads that feel warm, gently slow down time, and celebrate not just the product but the lifestyle around it. But what about Italians? What is the history of Italian advertising, what makes it distinctive, and which Italian brands have conquered the world through TV ads?

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

13. 2. 2026 | 3 min read This year's 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries.

ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

13. 2. 2026 | 3 min read American technology company Squarespace, which focuses on website creation, brought together Oscar-winning actress Emma Stone and acclaimed director Yorgos Lanthimos in its latest advert for Sunday's Super Bowl. The result is a cinematic spot full of frustration.

VALENTINE’S DAY SPENDING SURGES AS CONSUMERS REDEFINE HOW TO CELEBRATE IT

12. 2. 2026 | 5 min read Economic turbulence and global uncertainty haven't stopped Valentine's Day spending from reaching new heights as it takes on unique cultural significance.

FROM DOORDASH TO CLASH OF CLANS, THESE ARE THE VALENTINE’S DAY CAMPAIGNS WE’RE LOVING

12. 2. 2026 | 5 min read From playful product truths to bromance-fueled gaming and culture-led stunts, this year’s Valentine’s Day campaigns show brands moving beyond traditional romance to celebrate connection in all its forms.

WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA

12. 2. 2026 | 7 min read The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.

PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES

11. 2. 2026 | 3 min read The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020.

IN THE CZECH REPUBLIC, ROUGHLY ONE IN SEVEN ADVERTISEMENTS ON SOCIAL MEDIA IS FRAUDULENT

11. 2. 2026 | 4 min read Fraudulent advertisements generate billions in revenue for social networks in Europe, according to a study by Juniper Research. The prediction for 2030 is even more pessimistic, forecasting that the average user will encounter fraudulent advertisements about a third more often than today.

WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026

10. 2. 2026 | 4 min read For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall.

MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT?

10. 2. 2026 | 6 min read How can you succeed in an era when artificial intelligence is producing a flood of content, while consumers are more distrustful and protective of their data? Experts answered this question at the WPP Media webinar. They presented key trends that will shape marketing in 2026. According to them, the future does not belong to the reckless deployment of technology, but to the strategic building of trust and authenticity.

TAXI DRIVER TURNS FIFTY, BUT THE TAXI BUSINESS IS MUCH OLDER: TAXIS AND DE NIRO IN TV ADVERTISING

9. 2. 2026 | 7 min read The film Taxi Driver, which premiered on 8 February 1976, is celebrating a milestone and remains one of the most influential works in film history. The producers didn’t have to spend a fortune to make it. With a budget of $1.3 million, the film, directed by Martin Scorsese, was shot mostly on the real streets of New York. The atmosphere was authentic too – the grime, adult theatres, and neon signs weren’t set pieces, but the reality of the 1970s. The main actors also added to the realism. Today, let’s take a look at taxi-themed ads and spots featuring Robert De Niro, who famously played the lead role in Taxi Driver.

LIDL INVESTED THE MOST IN ADVERTISING IN 2025. HOW MUCH WAS INVESTED IN MEDIA?

9. 2. 2026 | 2 min read Lidl also confirmed its position as the strongest advertiser in the domestic media in 2025. Advertising for food and food chains was once again the most intense. Total advertising investment in the purchase of advertising space in the media increased only slightly, according to data from Nielsen monitoring.

WHY SUPER BOWL ADVERTISERS KEEP PRANKING US

8. 2. 2026 | 4 min read As brands chase attention before kickoff, elaborate pranks risk becoming too easy to spot.

IT WAS MEANT TO BE A SHOWCASE OF TECHNOLOGY, BUT NOSTALGIA STOLE THE SHOW: WHAT DOES SUPER BOWL LX REVEAL ABOUT THE STATE OF MARKETING?

8. 2. 2026 | 10 min read Super Bowl LX is behind us. The evening at Levi’s Stadium in Santa Clara was once again more than just a sporting event—it turned into a media platform watched by over 124.9 million viewers in the U.S., peaking at 137.8 million during the second quarter, making it the second most-watched broadcast in American television history. This level of concentrated attention also underpins an astronomical advertising business. A 30-second slot cost around $8 million on average, with some premium placements exceeding $10 million, while total investment per commercial often ranged between $15 and $25 million. This year’s edition delivered the expected dominance of artificial intelligence and tech brands, but also a surprisingly strong return to emotion, nostalgia, and clearly defined values. What truly resonated in these ads—and what inspiration can be drawn from them—is illustrated in the following examples. Lay’s: Last Harvest One of this year’s most remarkable commercials felt, dramaturgically speaking, almost out of place at the Super Bowl. The chip brand Lay’s presented a short indie-style film about an aging farmer facing his final harvest. His daughter is taking over the farm, making it a story of generational transition. Even if it may not seem so at first glance, this was a very bold spot. Snack brands at the Super Bowl typically opt for humorous, celebrity-driven presentations. Here, however, we see an authentic story centred on emotion and a narrative of “real ingredients for real people.” Especially in a year dominated by highly hyped tech showcases, Lay’s offered a moment for genuine reflection and introspection. From the perspective of the evening’s overall structure, it was something of an anomaly—one that, nevertheless, received very positive reviews.