THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES

15. 7. 2024 The technical prowess of the alpha generation presents a new challenge for brands. Celebrities and athletes in advertising appeal to them less than content creators.

KIM PORTRATE: TV OFFERS A BEACON OF STABILITY IN A TIME OF TECHNOLOGICAL TURBULENCE

15. 7. 2024 Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever before. Amid all the turbulence, TV offers stability, brand safety and a reliable return on investment, despite market-wide disruption, says Kim Portrate, CEO at ThinkTV.

THE GREENPRINT USA WEBINAR: SUSTAINABLE ADVERTISING ALONE WILL NOT CONVINCE CONSUMERS. ADVERTISERS NEED TO FOCUS ON SIX KEY POINTS.

14. 7. 2024 Sustainability is a topic that resonates around the world. The media industry is no exception. Modern consumers are increasingly aware of environmental issues and tend to prefer brands that commit to sustainable practices. Advertisements that emphasise sustainability can engage these consumers and increase their brand loyalty. On the other hand, ads can also serve as a tool to educate consumers about the importance of sustainability and how they can contribute. This can have a wider positive impact on society as a whole.

LES BINET: AVOID PUSHING BRAND AND PERFORMANCE AT THE SAME TIME

13. 7. 2024 Both brand building and performance advertising are vital for growth, but it’s a mistake to try to do two jobs at once, argues effectiveness expert Les Binet.

WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

12. 7. 2024 You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We've prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.

US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

11. 7. 2024 US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.

ART IN ADVERTISING: ARTVERTISING HAS A LONG HISTORY AND REPRESENTS A WIN-WIN SITUATION FOR ADVERTISERS AND ARTISTS

11. 7. 2024 Art and advertising are two seemingly separate categories but in fact, they are incredibly close to each other.

SPARTA AGREES NEW DEAL, TV WILL OFFER ITS HOME GAMES IN THE UEFA QUALIFIERS

11. 7. 2024 The management of AC Sparta Prague has entered into a partnership with the Nova Group's sports channels. The pay-TV channels Nova Sport 1 and 2 will broadcast live coverage of home matches in the UEFA competition prelims.

NEW STUDY FINDS REPRESENTATION OF THE DISABLED IN MOVIES AND TV ARE LEAVING AUDIENCES VERY ‘UNSATISFIED’

11. 7. 2024 So far this year, we’ve seen some notable representation for the disabled and those with mental health conditions. Marvel’s Echo put deaf star Alaqua Cox front and center and has her go full force in action scenes as an amputee with a prosthetic leg. Max’s Turtles All The Way Down authentically portrays a mental illness (OCD). But per a recent study, a majority of people are unhappy with how Hollywood handles these topics (or how it doesn’t all together). What A New Study Found Out About DisabilityAnd Mental Health Representation July is Disability Pride Month, and the Inevitable Foundation, which is a non-profit that gives to disabled writers and filmmakers in an effort to destigmatize disability and mental health, decided to poll 1,000 people (half of them are disabled, half of them are not) about their thoughts on these topics being represented in movies and television. Inevitable Foundation’s Study found that 66 percent of those who participated are “unsatisfied” with how disability and mental health are currently represented on big screens and small screens alike.

PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET

10. 7. 2024 The proposal to increase licence fee collection is facing opposition from private broadcasters. Marek Singer, CEO of the Prima media group, states that the current proposal would provide more revenue to public television and radio than the lawmakers claim.

ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR

10. 7. 2024 Magna's updated report on the development of advertising investments brings more optimistic news for the media, writes Pavel Koreň.

DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life!

2024 OLYMPICS COME ALIVE WITH MEDIA AI

9. 7. 2024 AI can’t compete, but, it can enhance and verify storytelling.

RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR

9. 7. 2024 A record 20 brands entered the domestic retail market in the first six months of this year, most often cosmetics and gastronomic concepts.

STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’

8. 7. 2024 Subscribers in the United States are returning to streaming services they only resigned from a few months previously.

CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year.

90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

8. 7. 2024 The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year's Karlovy Vary festival heard.