CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION

11. 10. 2024 | 2 min read The new theme song for the US presidential election was created by the composer of the House of Cards soundtrack.

FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS

11. 10. 2024 | 4 min read Czech Television, which has lost the broadcasting rights to some sports competitions due to commercial pressure, is interested in retaining the broadcasting rights for sporting events involving the Czech national team in the future. Sports media was the topic of discussion at this year's Sport Alive conference.

NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54

10. 10. 2024 | 7 min read The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.

EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

10. 10. 2024 | 1 min read The Radio Spectrum Policy Group (RSPG) has launched a consultation on the future use of the 470-694 MHz (UHF) frequency band, which is crucial for television broadcasting as well as cultural and media services.

CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN

9. 10. 2024 | 2 min read Three stories that customers will see this year, not just on their TV screens, are designed to introduce the Cibule Bistro brand.

ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV

9. 10. 2024 | 2 min read For ČSOB, Adform in cooperation with Publicis Groupe and Tivio Studio created the first programmatic campaign in linear TV.

STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

8. 10. 2024 | 3 min read The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity - including food, gifts, decorations, socialising and travelling - during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium.

PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET

7. 10. 2024 | 2 min read This year, the prestigious Superbrands awards, which are given to the best brands on the Czech market, were awarded again in Prague's Slovanský dom. Only brands with exceptional quality and customer trust can win these awards. Among this year's winners is Prima TV, which has won the title for the ninth time.

SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY

7. 10. 2024 | 3 min read Advertising on TV is costly and can be risky, especially for newcomers to the medium, but a new analysis of 500 ads proves that perseverance and consistency are an effective combination for getting results.

FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR

7. 10. 2024 | 3 min read Fenix Awards have handed out prizes for the eleventh time, with shortlisted and winning entries going forward to the international edition of the competition.

THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

7. 10. 2024 | 2 min read A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year's Golden Drum competition.

CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 | 2 min read Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September.

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 | 3 min read Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments.

MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

5. 10. 2024 | 1 min read Key stat: 27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.

EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE

4. 10. 2024 | 3 min read In Europe, 86% of consumers are now watching connected TV (CTV) — a six percentage point increase from 2022. That is according to the latest study from CTV advertising company ShowHeroes Group in collaboration with performance marketing agency Kinesso. Its survey covered six markets in Europe.

FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

3. 10. 2024 | 5 min read Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content?

RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

3. 10. 2024 | 9 min read We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing.

PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS

2. 10. 2024 | 1 min read Video platform prima+ has announced several new features, including the expansion of children's content and the possibility of viewing on Philips and Hisence TVs.