MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

21. 10. 2024 | 2 min read Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%.

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

21. 10. 2024 | 3 min read Media Club is also announcing a significant increase in TV advertising prices for next year.

THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

21. 10. 2024 | 8 min read An excessive number of commercial breaks in television broadcasting is not good for television or TV viewers. CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.

BRANDS BRIEFS BUDGETS: VLADIMIR POŘÍZEK – THERE ARE STILL FEW VIDEOS ON THE MARKET

20. 10. 2024 | 1 min read Ondřej Aust and David Brada present the weekly marketing podcast Brandy Briefy Budgets

HOW DIFFERENT GENERATIONS WATCH TV

19. 10. 2024 | 5 min read Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you'd expect.

MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS

18. 10. 2024 | 4 min read “In 2007 I watched the “X Files” on YouTube. That changed my consumer experience!” said analyst firm Ampere Analysis’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior’s opening session Oct. 18.

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

18. 10. 2024 | 3 min read People over 60 are gradually moving to digital content, but brands are not yet able to respond.

MAPPING THE CULTURAL AND CREATIVE INDUSTRIES WILL PROVIDE IMPORTANT INFORMATION ON THEIR CONTRIBUTION AND NEEDS

18. 10. 2024 | 6 min read A national mapping of the cultural and creative industries (CCIs) is taking place in the Czech Republic this year and next. In practice, these are two multi-year calls supported by the National Regeneration Plan under the Cultural and Creative Sector Development component managed by the Ministry of Culture of the Czech Republic.

6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

18. 10. 2024 | 7 min read It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, "America runs on Bulova time." In just 10 seconds, the world's first TV commercial airs, forever changing the advertising landscape.

TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS

17. 10. 2024 | 5 min read Gigabytes of articles have already been written about the current viewership of classic television. But it doesn’t hurt to look at what is behind the claims of people who indicate in surveys that they watch TV. In a previous article, we examined what “watching TV” means. Only with a clear definition of “watching TV” can we assess the role of classic TV as a touchpoint. TV viewing surveys The question of how often people watch television has been the subject of dozens of studies. The results of these studies are used, among other things, for media planning. Although everyone might seem to know what watching TV means, clarifying the concept and asking viewers about their understanding appears to be a good idea. This is what the GroupM project Media Bubbles is doing. It examines the differences in media habits between the general Czech online population (which includes about 92% of the total population) and people from media and advertising agencies. In addition, the latest survey took a closer look at young consumers under 25. What does it mean to watch TV? Let’s briefly summarise what people mean when they say they watch TV. For 80% of the Czech online population, watching TV is equivalent to watching a live broadcast in real time. Among young people under 25, 72% have the same understanding. However, watching TV includes watching pay VOD services for almost half of the population. A quarter of the population (and 31% of the young under 25) even include YouTube in watching TV. Watching TV – what does that mean?

TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL

17. 10. 2024 | 6 min read It was 1984 when the Transformers brand was born, founded by American toy manufacturer Hasbro and Japanese brand Takara Tomy. The battle between the Autobots and the Decepticons was about to begin - in comics, innovative toys, films, and various TV shows. Even in TV advertising.

PRIMA IS PLANNING ANOTHER NEW CHANNEL BESIDES PRIMA CASE

17. 10. 2024 | 1 min read The Prima Group's linear TV stations offer is set to grow with more than one new channel. Prima is applying to the RRTV for a licence for another station.

HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT

16. 10. 2024 | 2 min read The HbbTV Association has given details of the conference programme of the HbbTV Symposium and Awards 2024.

MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360

15. 10. 2024 | 2 min read Media Club has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory.

CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM

14. 10. 2024 | 1 min read Grand Prix from the Golden Drum festival was taken by McCann Prague agency, adding five more awards. Leo Burnett and MSL were also successful.

ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME

14. 10. 2024 | 4 min read The Association of Television Organisations, which is commissioning the TV viewing measurement project, intends to extend it to include out-of-home locations. It will evaluate bids from research agencies during the autumn.

PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

14. 10. 2024 | 4 min read In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study.

BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE

11. 10. 2024 | 8 min read Even the things we can't quantify can be important for building brands, according to keynote speaker John Hegarty at this year's Brand Management Conference.