“SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?

30. 7. 2025 Oldřich Vávra from the Prague University of Economics focuses on the development of advertising in other industries, and this time he describes the history of sexuality in advertising. The use of sexuality in advertising is a phenomenon that never ceases to fascinate. It is constantly evolving as social and legal norms, morals, and cultural values… Continue reading “SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?

BRAND LOVE SCALES—SO STOP SETTLING FOR BEING LIKED

29. 7. 2025 Here’s the brutal truth: Being liked by your customer isn’t enough. It never was. In today’s hyperfragmented, emotionally detached, swipe-right world, a “like” is the most overused and least valuable currency in the brand economy. And yet, too many brands are stuck chasing clicks instead of connection. It’s basically the friend zone—and if your brand’s stuck in… Continue reading BRAND LOVE SCALES—SO STOP SETTLING FOR BEING LIKED

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

29. 7. 2025 Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen. Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4%… Continue reading NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

29. 7. 2025 The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media. Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach… Continue reading MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 This year’s Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication. There are only a few weeks left until the deadline for this year’s Effie Awards. Organized by the Association of Communication Agencies for the 28th time, this year’s competition responds… Continue reading EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

GOLDBACH ADVANCED TV STUDY: CTV ADS PROVE INCREASINGLY EFFECTIVE

28. 7. 2025 The Goldbach Group, Goldbach Austria, and Goldvertise Media released their eighth Advanced TV study for the DACH region in January 2025. The results once again confirmed the dominance of streaming and the growing use of connected TV. The increasing acceptance and perception of advertising in this medium is particularly noteworthy. For the eighth time, Goldbach… Continue reading GOLDBACH ADVANCED TV STUDY: CTV ADS PROVE INCREASINGLY EFFECTIVE

PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

28. 7. 2025 Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate. The Prima television group is preparing a new travel reality show that will take contestants on a journey thousands of kilometers across the world. The show, which emphasizes adventure and travel, is currently looking for pairs. Casting… Continue reading PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

STUDY: TV ADS ARE TOP INFLUENCER OF OLDER ADULTS BUYING RETIREMENT HOMES

27. 7. 2025 Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from the Television Advertising Bureau (TVB). 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action. “The 2025 Active Adult/Retirement Community Purchase… Continue reading STUDY: TV ADS ARE TOP INFLUENCER OF OLDER ADULTS BUYING RETIREMENT HOMES

SOUTH PARK BECOMES THE MOST EXPENSIVE ANIMATED SERIES

27. 7. 2025 Paramount Global has acquired exclusive global streaming rights to South Park for $300 million a year for five years. The satirical show South Park has become the most expensive animated series of all time. Its creators, Trey Parker and Matt Stone, will receive an incredible $1.5 billion for the series to be broadcast exclusively on… Continue reading SOUTH PARK BECOMES THE MOST EXPENSIVE ANIMATED SERIES

STUDY: 33% OF US INTERNET HOUSEHOLDS SUBSCRIBE TO A DIRECT-TO-CONSUMER SPORTS STREAMING SERVICE

26. 7. 2025 D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates. A new study from Parks Associates highlights the appetite for sports content on streaming services and documents their importance to the industry with survey data showing these… Continue reading STUDY: 33% OF US INTERNET HOUSEHOLDS SUBSCRIBE TO A DIRECT-TO-CONSUMER SPORTS STREAMING SERVICE

NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

25. 7. 2025 Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets. The main commercial television rivals, Nova and Prima, have recently launched the promotion of their key new series for this fall. Nova has begun attracting viewers with the family drama… Continue reading NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’

25. 7. 2025 Slow fashion is no longer just a manufacturing philosophy – it is becoming a new language of fashion communication. Whereas seasonal trends once dominated advertising, today more and more brands are leaning towards a calmer, more thoughtful narrative. Instead of products, they present stories; instead of sales, they show manufacturing processes. Campaigns feature documentary aesthetics,… Continue reading WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’

O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

24. 7. 2025 The O2TV app has ceased to function permanently in recent days, shortly after the official termination of this long-standing television service. Users are now completely dependent on the new Oneplay platform, to which the customer base has been gradually migrated. On LG TVs with the WebOS operating system, the app displays a graphic screen featuring… Continue reading O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its “successor” continues to operate. At the end of April this year, exactly one quarter ago, the Czech pirate scene was hit by streamed content unexpected news in the form of… Continue reading “STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

23. 7. 2025 You have a great product, there’s no doubt about that. People who try it come back to you. You have good reviews. But still, no one really knows you. How is that possible, and what can you do about it? This dilemma is faced by many smaller and emerging brands, writes Vojtěch Prokeš. They know… Continue reading WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

22. 7. 2025 Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute. Why the research matters Brands are tools that become assets: they distinguish you from the competitors and communicate to new… Continue reading STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

20. 7. 2025 Consumer attention matters more than ever. People are bombarded with thousands of ads and messages daily—and most get ignored. In a world of endless distractions, advertisers’ ability to grab and sustain attention is the key to driving real brand impact. Interesting insights in this regard came from the 2025 Uber Advertising Attention study, which focused… Continue reading ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS

19. 7. 2025 Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are… Continue reading SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS