AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES

29. 10. 2024 The main changes to the Audiovisual Act are the extension of support to TV and VOD productions, support for the gaming industry and a new mechanism for film incentives. The House of Representatives discussed the draft amendment to the Audiovisual Act in its third reading on Friday 25 October. It is expected to come into… Continue reading AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES

FROM KENNEDY TO THE CZECH VELVET REVOLUTION: TELEVISION WAS, IS AND WILL BE THE VIEWER’S GUIDE THROUGH MODERN HISTORY

28. 10. 2024 Television has shaped modern history. Today, in combination with social media, television influences the world more than ever. What has been its historical role so far?

MARKETING ARCHITECTS: THE TRUTH ABOUT MARKETING EFFECTIVENESS WITH PETER FIELD

28. 10. 2024 Targeting only consumers who are ready to buy right now is a recipe for inefficient marketing. According to godfather of effectiveness Peter Field, this approach misses most potential customers. This week, Elena, Angela, and Rob are joined by Peter to discuss the state of marketing effectiveness. Peter shares his thoughts on targeting misconceptions, the power… Continue reading MARKETING ARCHITECTS: THE TRUTH ABOUT MARKETING EFFECTIVENESS WITH PETER FIELD

EUROPE IS BECOMING THE FASTEST GROWING MARKET FOR CTV

27. 10. 2024 Over 80% of households with a connected TV prefer CTV to traditional linear TV. Although the market share of CTV in Europe does not yet reach the level of the United States, Europe is becoming the fastest growing market for the format today. Various studies show that more than 80% of households with a connected… Continue reading EUROPE IS BECOMING THE FASTEST GROWING MARKET FOR CTV

FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN

25. 10. 2024 The nineteenth annual FLE Media Awards, recognising innovative use of media and a creative approach to media investment planning, gave away prizes. The Grand Prix, for the absolute top-rated winning campaign, was awarded to FLE Media Awards agency Kreativ Gang CZ in this year’s competition. For Lego Trading, it created the Epic Lego Win campaign,… Continue reading FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN

CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027

24. 10. 2024 The development of the new 5G Broadcasting standard is progressing rapidly, according to Ceske Radiokomunikace (CRA). The company believes that within three years it could be commercially operational in the Czech market. Ceske Radiokomunikace (CRA) expects that commercial operation of 5G Broadcasting could begin in the Czech Republic in 2027. Marcel Procházka, director of CRA’s… Continue reading CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027

WHY TV ADVERTISING STILL RULES BRAND-BUILDING

24. 10. 2024 Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, what else do these brands have in common? They’re all huge TV advertisers. Coca-Cola’s biggest marketing campaigns have always featured TV commercials, from “I’d Like to Buy the World a Coke” in the 70s to the more recent “Share a Coke.” Apple… Continue reading WHY TV ADVERTISING STILL RULES BRAND-BUILDING

PRIMA ZOOM AND REBEL REQUEST EXTENSION OF DTT LICENSES

24. 10. 2024 Media group Prima and TV group Pohoda want to continue to ensure the distribution of their programmes via DVB-T2 terrestrial broadcasting. Prima has teamed up for full terrestrial broadcasting with Czech Radiocommunications (CRA), with whom it distributes its complete portfolio of programmes. Unlike rival Nova, it has not yet distributed any of its channels as… Continue reading PRIMA ZOOM AND REBEL REQUEST EXTENSION OF DTT LICENSES

HOW TV’S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX

23. 10. 2024 Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That’s to be expected. TV’s a powerful response channel. But something far less expected also happens. Paid search campaigns grow more effective. Social media engagement rises. Even in-store visits increase. This is a real scenario that plays out time… Continue reading HOW TV’S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX

MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

21. 10. 2024 Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%. For next year, Media Club is increasing the price of spot national and local radio advertising by an average of 5%. It will enter the new year with a share… Continue reading MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

21. 10. 2024 Media Club is also announcing a significant increase in TV advertising prices for next year. Trade representative Media Club has confirmed forecasts of a significant increase in TV advertising list prices for next year. The company’s commercial policy for 2025 foresees an average increase in the price of TV advertising of between 18% and 22%.… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

21. 10. 2024 An excessive number of commercial breaks in television broadcasting is not good for television or TV viewers. CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation. Media Club will increase TV advertising prices by an average of 18 to 22% for 2025. The… Continue reading THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

BRANDS BRIEFS BUDGETS: VLADIMIR POŘÍZEK – THERE ARE STILL FEW VIDEOS ON THE MARKET

20. 10. 2024 Ondřej Aust and David Brada present the weekly marketing podcast Brandy Briefy Budgets TV Prima’s outgoing commercial director discusses why video advertising is not increasing, what strategies the group is considering for the future, the relationship media groups have with media agencies and what he himself will do after leaving TV. Source: brandybriefybudgety.buzzsprout.com

HOW DIFFERENT GENERATIONS WATCH TV

19. 10. 2024 Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you’d expect. Before you assume no one watches TV anymore, let’s dive into the real viewing habits reshaping how generations consume content and… Continue reading HOW DIFFERENT GENERATIONS WATCH TV

MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS

18. 10. 2024 “In 2007 I watched the “X Files” on YouTube. That changed my consumer experience!” said analyst firm Ampere Analysis’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior’s opening session Oct. 18. From the boom of on-demand to peak… Continue reading MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

18. 10. 2024 People over 60 are gradually moving to digital content, but brands are not yet able to respond. Baby Boomers, those over 60, are among the wealthiest generation in the world. Their media behaviour is changing, they are spending much more time online, but brands are not yet able to reflect this in their communications. This… Continue reading BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

MAPPING THE CULTURAL AND CREATIVE INDUSTRIES WILL PROVIDE IMPORTANT INFORMATION ON THEIR CONTRIBUTION AND NEEDS

18. 10. 2024 A national mapping of the cultural and creative industries (CCIs) is taking place in the Czech Republic this year and next. In practice, these are two multi-year calls supported by the National Regeneration Plan under the Cultural and Creative Sector Development component managed by the Ministry of Culture of the Czech Republic. The main objective… Continue reading MAPPING THE CULTURAL AND CREATIVE INDUSTRIES WILL PROVIDE IMPORTANT INFORMATION ON THEIR CONTRIBUTION AND NEEDS

6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

18. 10. 2024 It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, “America runs on Bulova time.” In just 10 seconds, the world’s first TV commercial airs, forever changing the advertising… Continue reading 6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING