CMOS SHARE LESSONS ALL MARKETERS CAN TAKE FROM SUPER BOWL ADVERTISING

4. 2. 2022 The Super Bowl and its run-up represent the premier advertising event in our industry. According to Nielsen, 19 of the 20 all-time most-watched single network broadcast spots were an NFL Championship Game.

THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE

18. 1. 2022 Creative and media are finally getting back together. Just not in the way we imagined it would.

SORIN PATILINET AT COMMUNICATION SUMMIT 2021: UNRAVEL CUSTOMER EMOTIONS. IT’S THE PATH TO CREATIVE AND EFFECTIVE COMMUNICATION

26. 5. 2021 What are the lessons from the thousands of ads Sorin Patilinet has researched for brands like Whiskas, Orbit, Snickers and M&M'S? Take a look at the neuroscience findings that suggest what to look out for when creating ads and how to make them effective.

THE MOST EGG-CELLENT EASTER CAMPAIGNS

29. 3. 2021 It’s almost the hoppiest time of year (excuse the bad pun), and while we will be spending our long weekend enjoying lots of chocolate, Easter is also a significant retail event and an invaluable opportunity to give your marketing strategy an extra boost. This year, Australians are forecasted to spend $8.6 billion on holidays, chocolates, gifts and retail spending over the Easter period.

TV IS AT THE HEART OF CREATIVE EFFECTIVENESS

10. 3. 2021 In advertising, we have always known anecdotally that strong creativity leads to success, but there was little proof of the relationship until 2010, when the IPA, in association with Thinkbox, published 'The link between creativity & effectiveness' (updated in 2011).

THE SCIENCE OF BRANDING: HOW BRANDS MAKE US “THINK DIFFERENT”

12. 9. 2019 Brand exposure could have a profound effect on our behavior.

THE IMPORTANCE OF CREATIVITY IN ADVERTISING

17. 7. 2019 The roots of advertising run deep. We’ve come a long way since William Caxton printed what would be described as Britain’s first advert in 1477.

WHY EMOTIONS IN ADVERTISING ARE THE KEY TO SUCCESS

27. 6. 2019 xyz

CREATIVITY IN ADVERTISING: WHEN IT WORKS AND WHEN IT DOESN’T

9. 3. 2018 Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that measures perceived creativity along five dimensions—originality, flexibility, elaboration, synthesis, and artistic value—and applied the approach in a study of 437 TV ad campaigns for 90 fast-moving consumer goods brands in Germany. The study then linked the assessments to sales figures for the products.