NOVA’S SALES EXCEEDED SEVEN BILLION LAST YEAR, PROFIT OVER A BILLION

15. 8. 2023 | 2 min read Television group Nova increased its revenues to more than seven billion crowns in 2022. TV advertising brings in the strongest revenues, with Voya subscriptions growing the fastest.

PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR

14. 8. 2023 | 2 min read The Prima Group generated revenues of nearly CZK 4 billion last year, with profits exceeding half a billion.

THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS

12. 8. 2023 | 3 min read The summer has entered its second half and last week the commercial TV stations associated in the Association of Commercial Television presented a number of new programmes for the autumn. What can the audience look forward to? TV Nova will be introducing several new programmes in the autumn The autumn programming schedule of TV Nova will be enriched by a new series of Crime Angel, the series Dad in Trouble or the reality docu-reality Lost Family. The anticipated reality show BigBrother will be broadcast on the Voyo video platform and on one of the group's thematic stations.

NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

11. 8. 2023 | 3 min read New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications

MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

10. 8. 2023 | 4 min read The holiday season may be far ahead, but there's no time to waste in planning for it. Each month, QuickFrame by MNTN compiles a selection of the best ad creatives whose concepts have resonated with audiences. And now is a good time to take a look at a few favorite holiday ads from the past season that can provide inspiration for upcoming holiday campaigns.

WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

10. 8. 2023 | 2 min read Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. The channel is being hyped by media owners and ad tech vendors alike as offering the ideal synthesis of TV reach and digital addressability.

THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME

10. 8. 2023 | 8 min read Is media a field in decline? Few will refute that as forcefully as Dušan Švalek. The man who already largely runs the operations of CME, the multinational group that operates the Czech Republic's most-watched commercial television and has huge plans for the Voyo video library.

PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II

10. 8. 2023 | 15 min read When the British queen Elizabeth II died last autumn, it affected the whole world. Both those who loved the queen and those who see the British monarchy as a relic of the 19th century. To some extent, this is due to the fact that the queen and her family are not only political actors but also (and perhaps above all) part of global pop culture. Elizabeth II was also aware of this specific role during her lifetime, and she did not hesitate to engage in several marketing activities to promote events that were important to Great Britain. However, marketing and the british royal family are not exactly concepts that necessarily go hand in hand. If you are a traditional manufacturing or distribution company, you are probably not going to get the official royal stamp in your presentation. But there are options - official ones and less so. But you must always remember that you are teetering on the edge, with only one thing setting the basic direction - strict rules. RULES, RULES, AND MORE RULES First of all, it is good to remember that even a simple mention of any member of the royal family or a significant event is not a commonplace for marketers. Of course, many of them would like to add a touch of formality to their product, and references to the ruling family or symbols of the British monarchy are more suited to this than anything else. But as has been said, it is not that simple - no member of the royal family can be mentioned or shown in any marketing campaign without prior approval. The only exceptions to this are incidental mentions that are not directly related to the product being advertised and mentions in books, articles, films or other sources associated with that person. But even this is not a 100% rule.

WOMEN’S SPORTS VIEWERSHIP ON THE RISE

9. 8. 2023 | 8 min read Interest in women’s sports is growing at a meteoric pace. How can broadcasters and sponsors fuel the momentum?

TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE

9. 8. 2023 | 12 min read Would you like English or Maori? In a country with the Maori name Aotearoa, which means “land of the long white cloud”, you can choose. New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.

ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE

9. 8. 2023 | 12 min read Contagious speaks to Dr Grace Kite about the relationship between advertising and analytics, and why even LinkedIn likes have their place in discussions about effectiveness.

EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

8. 8. 2023 | 1 min read Agencies and sponsors don't have much time left to submit projects to the Advertising and Marketing Effectiveness Competition.

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

8. 8. 2023 | 1 min read The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. "We have already negotiated a deal with Czech Television," says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the video platform to date, recent personnel changes in Prima's management and his view on the amendment to the Audiovisual Act.

TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

7. 8. 2023 | 2 min read As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority.

THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR

7. 8. 2023 | 2 min read The average audience share during Saturday's Best of Depeche Mode was 4.5 times higher than this year's average for Óčka Star in the 15 to 69 year old category. This selection generated a high level of interest from viewers aged 35 and over. For example, among female viewers aged 35 to 44, the audience share was 6.31%. This made Óčko Star the 5th most watched TV channel among this target group of female viewers during the programme's broadcast and even surpassed one of the top three TV stations.

KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

4. 8. 2023 | 2 min read So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

VOD SERVICE PRIMA+ IS PREPARING NEWS

4. 8. 2023 | 2 min read The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas).

PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”

3. 8. 2023 | 6 min read PRIMA TV WILL RELY MAINLY ON NEW SERIES AND NEW EPISODES OF ITS ENTERTAINMENT AND JOURNALISTIC PROGRAMMES IN THE AUTUMN. THE AUTUMN PROGRAMMING SCHEDULE WAS PRESENTED AT A PRESS CONFERENCE ON THURSDAY.