HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES

10. 5. 2023 The 11th HbbTV Symposium and Awards will take place on November 28-29, 2023 in Naples, Italy. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES

9. 5. 2023 The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.

NOSTALGIA MARKETING AND THE CORONATION

8. 5. 2023 Brands jumping on the King Charles III coronation bandwagon are often tapping into a sense of nostalgia around the institution of monarchy, but they should be aware that not everyone shares that feeling and they could alienate consumers as much as engage them. The power of nostalgia Research* from insights agency Hall & Partners finds that 81% of Brits and 83% of Americans say they enjoy things that remind them of the past. And 65% responded in the affirmative when asked if they were more likely to buy from brands that they remember from their childhood. Younger generations, aged 16 to 34 years, were even more likely to do this (74% in the UK and 70% in the US) – a huge commercial opportunity for brands.

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

7. 5. 2023 More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows.

ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023

5. 5. 2023 Digimedia conference, the key meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14th of June in Prague.

JAKUB KOHÁK – CONNOISSEUR OF THE CZECH AUDIENCE

5. 5. 2023 You may know Jakub Kohák as an actor but what you may not know is that he has created many TV ads that you must have seen on the screen. Being a controversial man, he is easy to remember. While some people are his fans, others would say that he is not their cup of tea. But to be objective, he has made very successful campaigns, which we will describe in more detail. He has created ads for big brands such as Kofola and T-mobile.

AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME

4. 5. 2023 The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th - 12th May 2023. You can look forward to topics from advertising, OTT and VOD. The Association of Commercial Television (AKTV) is the media partner of the event.

CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH

3. 5. 2023 Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent.

HOW MANY ADS DO WE REALLY SEE IN A DAY? SPOILER: IT’S NOT 10,000

3. 5. 2023 Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It's time for an experiment.

CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE

3. 5. 2023 The Czech Television stations remained the strongest in the general audience in April. However, the gap at the top has narrowed, with Nova improving the most among the top three groups in April.

COMMERCIALS ARE A SECOND HOME TO CZECH CELEBRITIES. POPULAR ACTORS, RENOWNED ATHLETES AND EVEN KAREL GOTT HAVE EXPERIENCE WITH THEM

3. 5. 2023 We can hardly imagine today’s advertising without the involvement of public figures. The so called celebritisation has taken over the marketing world and many brands can’t do their campaigns without their ambassadors, influencers and mascots. The Czech Republic is no exception and the world of advertising is no attribute simply to the fact that it works. But it is interesting to note how many people have not resisted these temptations. I’m sure we could put together a long list of famous actors, singers, models, doctors and athletes. Some spots, of course, resonate more than others in the crowded media space, so it is not out of place to focus on those that can be described as memorable, given the popularity of the actors and the presentation itself. Even so, it seems that to list just ten of them is pitifully inadequate. How the nation got its dream president With the introduction of the direct election of the president, a virtually endless debate opened up in the Czech Republic on the topic of who citizens would imagine as the ideal inhabitant of Prague Castle. The names of popular personalities are more frequently mentioned than those of experienced politicians - Marek Eben, Jaromír Jágr or, at least until his death, Karel Gott, the father of Czech popular music. The company Karlovarské minerální vody (Karlovy Vary Mineral Waters) served people a taste of how the multiple winner of Zlatý slavík (Golden Nightingale) would have fared in the role of president back in 2011. The company joined forces with him in an advertising campaign promoting the new Aquila Team flavoured iced teas, which happen to be the new president's favourite drink. He even stands by their quality so much that he refuses to remove the bottle from the lectern where he is to deliver his speech to the nation. To the objection that the whole thing might be an advertisement, the Master replies, "Advertisement? I hope not." This is an allusion to the rather stubborn attitude with which Gott refused to participate in television commercials for many years. With a few specific exceptions, he only appeared in front of the cameras in this role after he turned 70. The company's costly investment (the fee is estimated to be in excess of CZK 10 million) reportedly paid off, and not long after the campaign was launched, Karlovarské minerální vody praised the improvement in sales. And what did the Master himself say? "I have tasted the tea and believe me, it is delicious cold. I also had the space to play a bit. You know, when I don't get any roles in films, I just have to take the ads." This is evidenced by the fact that he then appeared in several commercials before his death in 2019 - for example, in campaigns for ŠKODA AUTO or the Austrian rail carrier ÖBB.

THE FUTURE OF STREAMING IS ADS

2. 5. 2023 Call it FAST, call it AVOD, call it whatever you want. Free ad-supported streaming is having a moment, and it’s only going to get bigger from here.

STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%

2. 5. 2023 In these times of growing inflation, we all aim for some level of belt-tightening strategy. For some, that may mean canceling extra streaming services that they’re not using. For others, finding a cheaper option for the same content is more appealing. It seems that streaming services understand this dilemma and have continued to increase the amount of ad-supported plans available to consumers.

THE NEW ERA OF SUPERIOR TV

2. 5. 2023 The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper.

CONCERNS ABOUT MEDIA INDEPENDENCE IN CENTRAL EUROPEAN COUNTRIES HAVE INCREASED

2. 5. 2023 Results of a survey of public opinion on media freedom in Poland, the Czech Republic, Slovakia and Hungary presented by the committee for editorial independence with the support of Reporters without borders and the Bakala foundation. It was carried out by the Median agency.

AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC

1. 5. 2023 The Association of Commercial Television, whose founding members are the Nova, Prima and Óčko television groups, joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953. To mark the occasion, AKTV is publishing a timeline with an overview of the most important milestones of television broadcasting.

THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING

29. 4. 2023 Three in five people say sustainability messaging in advertising influences their brand choice, according to research from Sky Media.

NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS

28. 4. 2023 Nova Group's HbbTV (Hybrid Broadcast Broadband TV) will receive a new, relatively ground-breaking feature arising from the very nature of the 'red button'. For many people, it will not only be interesting, but ultimately less intrusive.