UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

13. 4. 2023 | 3 min read Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.

NEARLY NINE IN TEN U.S. INTERNET HOMES HAVE A STREAMING VIDEO SUBSCRIPTION

3. 4. 2023 | 2 min read Two in five share passwords for services, up from 27% in 2019, according to Parks Associates.

NOW IS A KEY MOMENT FOR AGREEMENT ON CROSS-MEDIA MEASUREMENT

20. 3. 2023 | 5 min read The pressure for better cross-media measurement has been building and now is a key moment to agree on five common principles to meet marketers’ needs and improve the consumer ad experience.

TV DRIVES THE MOST ATTENTION

5. 3. 2023 | 2 min read What is attention these days and why is it important for TV advertisers? These questions are answered by a compilation of facts gathered from research conducted globally by The Global TV Group.

TV ADVERTISING ISN’T DEAD – IT JUST NEEDS MORE EFFECTIVE STRATEGIES

18. 2. 2023 | 5 min read Unifying the best brand-safe linear and digital strategies is the new advertising reality, argues Ampersand’s chief technology officer Gerrit Niemeijer.

TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR

16. 2. 2023 | 4 min read Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic.

TV BECOMES INCREASINGLY RELEVANT AS GEN Z VIEWERS MATURE

8. 2. 2023 | 3 min read Age demographic differences in the TV market are nothing new but a study from Horowitz Research, tracking the media lifestyles of Gen Z, has uncovered notable differences in a single group, that is the media lifestyles of 18-24 year-old Gen Zers compared with younger counterparts.

TV VIEWING SHRINKS AMONG GEN Z

10. 1. 2023 | 4 min read Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem

CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT

30. 12. 2022 | 4 min read No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well.

MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS

22. 12. 2022 | 4 min read Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella.

BVOD ‘LEAST RISKY’ VIDEO AD INVESTMENT

30. 11. 2022 | 2 min read Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox.

CZECHS MOST OFTEN REMEMBER ADS ON TV, FOLLOWED BY YOUTUBE AND FACEBOOK

22. 11. 2022 | 5 min read TV campaigns lead in recall among czech viewers and internet users. Compared to the same spots played in TV archives, on YouTube and Facebook, Czechs recall them best, according to the Track the Success study conducted by the Association of Commercial Television (AKTV) in cooperation with Eye Square.

WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING

21. 11. 2022 | 6 min read Television has always been the most important and powerful screen in the American home. And even with the continued trend of cord-cutting, we know consumers are still tuned in—now, on connected television (CTV).

TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023

24. 10. 2022 | 3 min read TV Nova will partly reflect the price increase in its business policy for 2023. it will increase its TV advertising cost by 12%.

CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING

19. 10. 2022 | 5 min read Today’s generation of people aged 55-69 is more active and technologically savvy than it was six years ago. this is the result of the new wave of the omg research focused on the ‘silver generation’.

HOW ADVANCED TV IS WOOING ADDRESSABLE- AND AUTOMATION-HUNGRY ADVERTISERS

19. 10. 2022 | 4 min read As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.

CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS

12. 10. 2022 | 9 min read While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation.

BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING

10. 10. 2022 | 5 min read When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost immediately. By 2010, when the US pay TV industry recorded its first ever decline in subscribers, those pronouncements became more dire than ever. But time and data have repeatedly shown us that reports of TV’s death have been greatly exaggerated.