NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING

21. 2. 2024 The influencer marketing team, which was created within the commercial department of TV Nova, cooperates with Lafluence agency on campaigns for TV clients mainly in the social media environment. The influencer marketing team was created last year within TV Nova’s sales department. This team is currently working on campaigns for brands such as Fit Kitchen,… Continue reading NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING

NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

20. 2. 2024 How to engage viewers who don’t watch traditional TV? Advertising directly in the Smart TV operating system can be the solution. More than two-thirds of Czechs tune into streaming platforms every day. Brands are therefore looking for ways to engage this audience, which no longer watches as much traditional linear TV. One solution may be… Continue reading NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL

19. 2. 2024 The Nova group’s strategy is to operate paid sports channels, there is no economic sense in having a free-to-air sports channel, says CME’s CEO, Didier Stoessel. Nova Group’s portfolio of sports channels will expand from the end of February to include two more channels focused on motorsports. In total, Nova Group will cover the broadcasting… Continue reading NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL

MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

19. 2. 2024 Despite unfavourable developments in the czech economy and czech macroeconomic data, major tv players report favourable development of their business, both in 2023 and according to the first forecasts for this year. “generally speaking, last year was a good year for the whole tv market. The interest in tv advertising continued, which is a key… Continue reading MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

18. 2. 2024 The six-part spy thriller Extractors, produced by Nova TV for its Voyo streaming service, will go into international distribution. It will be shown at the Berlinale, as well as in London and other countries. The series, based on a theme by journalist Jaroslav Kmenta, became the most successful original show on Voyo last year. It… Continue reading NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

A QUARTER OF THE POPULATION “ADMITS” TO ADVERTISING INFLUENCED PURCHASES

16. 2. 2024 On the one hand, advertising is perceived as an obvious part of modern life (64%), its importance for the existence of independent media (63%) and its importance for the country’s economy (62%) is acknowledged, but on the other hand, its influence as a manipulator (82%) promoting unnecessary consumption (70%) is negatively assessed. The ambivalent attitudes… Continue reading A QUARTER OF THE POPULATION “ADMITS” TO ADVERTISING INFLUENCED PURCHASES

CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

16. 2. 2024 CNN Prima News will unveil new graphics and jingles for its continuous newscasts, Main News, Sport and Weather from Sunday. Starting Sunday, February 18, CNN Prima News will introduce a new graphic design. The changes affect the Main News, Continuous News, Sports and Weather sessions. The changes include a new concept of the studio, including… Continue reading CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

15. 2. 2024 The media group Nova has so far agreed on the distribution of new premium stations only with the operator O2 Czech Republic. It is negotiating with other market players. On Thursday 29 February, on the occasion of the start of the new Formula 1 season, namely the Bahrain Grand Prix, the media group Nova will… Continue reading WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

CZECH VIEWERS DEMAND LOCAL CONTENT, ARE PRICE SENSITIVE

15. 2. 2024 The biggest drivers for subscribing to and choosing a VOD service are viewing flexibility and content offering. The Czech viewer is sensitive to the price model and responds to special offers and promotions, the Know.vod study shows. The preferences and behaviour of viewers of traditional linear TV and users of video-on-demand (VOD) services differ, and… Continue reading CZECH VIEWERS DEMAND LOCAL CONTENT, ARE PRICE SENSITIVE

ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

14. 2. 2024 Financial director Šárka Švecová is the new managing director of the TV Nova television group, replacing Klára Brachtlova. The CFO of TV Nova Šárka Švecová has become the new CEO of TV Nova. She replaced Klára Brachtlova as managing director. It follows from the entry in the Commercial Register. TV Nova has three managing directors.… Continue reading ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

14. 2. 2024 Valentine’s Day is a popular all around the world. In the program of commercial television many of romantic shows and love films will not be missing. Nova Television celebrates St. Valentine’s Day in the series Ulice and on the thematic stations Nova Lady and Nova Cinema St. Valentine’s Day is being celebrated in the series… Continue reading VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

13. 2. 2024 According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year. The number of Czechs with access to streaming video services increased by about 100,000 to 2.6 million people last year. Netflix still has the largest share, but other major players on the Czech market include… Continue reading USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

DATING REALITY SHOW IS ALSO PLANNING A PRIMA

12. 2. 2024 Prima Television is planning to broadcast a dating reality show, but it does not currently offer any programmes in this genre. TV Prima is also preparing a new dating reality show for broadcast. At the end of last week, it opened casting and invited people to take part in a “new dating show in a… Continue reading DATING REALITY SHOW IS ALSO PLANNING A PRIMA

TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE

12. 2. 2024 TV weather forecasting is far from just reporting expected temperatures. Meteorologist Dagmar Honsová describes what the preparation of the show entails. The success of TV weather programmes is linked to technological innovations in the field and also to the experience of the meteorologists who prepare the programmes. Although viewers may not realise it, each television… Continue reading TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE

SURVIVOR GOES ON AIR ON TV NOVA FROM TUESDAY 5 MARCH

12. 2. 2024 Reality show Survivor is heading to the linear broadcast of the main channel TV Nova from March. This year’s series of the reality show Survivor Czech & Slovakia will start airing on TV Nova from Tuesday, 5 March. Nova has started promoting the launch of the new series on its channels. It should be broadcast… Continue reading SURVIVOR GOES ON AIR ON TV NOVA FROM TUESDAY 5 MARCH

THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

9. 2. 2024 The cultural associations representing a wide range of content creators including the news media, television industry, film producers and music publishers (SPIR, Czech Publishers Union, AKTV, AOV, ČNS IFPI, APA) welcome the Czech Republic’s decision to support the Artificial Intelligence Act agreed in the difficult trialogue in December. Although its wording is not ideal from… Continue reading THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

MY PATH TO TV? A BOLD E-MAIL TO THE CEO, RECALLS THE HEAD OF NOVA’S PROGRAMMING, SILVIA MAJESKÁ

6. 2. 2024 When Nova TV started broadcasting, its current Programming Director, Silvia Majeská, was just nine years old. Slovakia had to wait two more years to launch commercial television and that’s why Silvia remembers better the start of Markíza. At the time, she had no idea that in a few years, she would write an e-mail from… Continue reading MY PATH TO TV? A BOLD E-MAIL TO THE CEO, RECALLS THE HEAD OF NOVA’S PROGRAMMING, SILVIA MAJESKÁ

DANIEL GRUNT: THE DEMAND FOR ADVERTISING ON NOVA DID NOT DECREASE AFTER THE PRICE INCREASE, QUITE THE OPPOSITE

6. 2. 2024 Advertising in linear broadcasting will continue to account for more than half of the Nova Group’s revenue in 2030, says TV Nova CEO Daniel Grunt in an interview published in the current issue of MAM 06/2024. He is in his first year at the helm of the Nova Group, which is now celebrating 30 years… Continue reading DANIEL GRUNT: THE DEMAND FOR ADVERTISING ON NOVA DID NOT DECREASE AFTER THE PRICE INCREASE, QUITE THE OPPOSITE